Around 1.8 billion shoppers purchased goods online across the world last year. This figure shows why everyone is looking to start an online store. In this article, we are presenting the e-commerce website design trends that will be popular this year. The competition to attract more online shoppers is getting intense by the day. WooCommerce, an example of efficient WordPress website development, is so far actively installed on over 4 million interfaces.
Expect this figure to grow as more people look to add a virtual store to their website. With new players entering the field, old ones have to redefine their strategy to keep their user base intact. On the other hand, the new entrants must create interfaces that immediately grab the attention of the audience. The customer is spoilt for choices and is looking for a much more refined experience. Let’s take a look at the design trends that are expected to be seen across e-commerce websites in the coming days.
1. More Microinteractions For Enhanced User Experience
Microinteractions are small actions that do not serve a primary purpose but enhance the user experience. These are used by websites to inform visitors about the successful completion of a task or an error. They also help improve the overall shopping experience of a customer. The simple magnification effect on hovering over a product image is a good example of micro-interactions’ benefits. It allows users to see an item in great detail which can encourage them to make a purchase. Expect merchants to collaborate with designers to create even more innovative actions this year. Microinteractions can ease a shopper’s journey and influence him/her to make a transaction.
2. Asymmetrical Layouts To Catch People’s Attention
Most e-commerce interfaces adopt the safe approach of having an evenly-balanced layout. The screen is divided proportionately into different sections and products are arranged in equal-sized boxes. This leads to a scenario where to most audiences, all stores look the same. Merchants will try to capture people’s attention by using asymmetrical layouts in 2021. Discarding the structured look for a lopsided design will definitely arouse interest among the people. This will also allow them to focus on a specific product or category in an innovative fashion. Business owners will look to push the boundary with this design strategy.
3. Chatbots Will Continue to Provide Customer Service
Artificial intelligence and machine learning have enabled businesses to provide better customer service. One of the most common complaints of online shoppers was the absence of real-time assistance on digital marketplaces. Chatbots have solved this problem and businesses rely on them to answer people’s questions. They can provide replies to common questions and clear users’ doubts which were preventing them from making a purchase. Adding them definitely improves the user experience of a virtual store. As more web-building platforms start to support the service, these digital assistants will become more popular. They will be, without a doubt, one of the most visible e-commerce website design trends this year.
4. Expect To See More Product Videos
Consumption of video content has been growing for the past few years. The popularity of mobile devices has played a part in it. People are able to easily create clips and upload them on websites, video-sharing platforms, social networks, etc. Online stores have also not been left untouched by the emergence of videos. In fact, visual clips have played an important role in boosting sales. Product videos showing an item from numerous angles as well as its functioning allow people to get a good idea about its features. They help in clearing doubts that have been stopping users from hitting the “Buy” button. Expect outlets to include videos for all kinds of items in their inventory.
5. Use Of Retro Images And Tones
This year web designs will fluctuate between two opposite extremes. On the one hand, you will see futuristic layouts and on the other websites with vintage elements. Retro-style images and color palettes will be increasingly seen in digital storefronts. This trend will be more visible in outlets selling apparel and fashion accessories. The photographs accompanying products will have a predominance of sepia or dark tones. The products will be modern but the styling of the images will be completely vintage. Merchants will use the strategy to generate interest in their items.
6. Emergence Of Contextual Logos
If responsive logos were in demand until now, contextual logos will become all the rage in the near future. The rise of mobile devices led to the development of responsive symbols that adapted themselves to varying screen sizes. Contextual logos are icons that have been optimized for multiple contexts like target audience or merchandise. This allows brands to be flexible and adopt a more personal tone while communicating with users
The listing of these e-commerce website design trends is an attempt to predict what will be seen across digital storefronts this year. Online merchants can use these inspirations to remodel their enterprise and present a fresh face to their audience.