{"id":4560535,"date":"2024-07-08T19:53:05","date_gmt":"2024-07-08T14:23:05","guid":{"rendered":"https:\/\/masterblogging.com\/?p=4560535"},"modified":"2024-07-08T19:53:32","modified_gmt":"2024-07-08T14:23:32","slug":"blogging-for-lead-generation","status":"publish","type":"post","link":"https:\/\/masterblogging.com\/blogging-for-lead-generation\/","title":{"rendered":"Blogging for Lead Generation: Key Statistics (2025)"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Does blogging help with lead generation?&nbsp;<\/p>\n\n\n\n<p>That\u2019s one of the key questions we\u2019ll answer in this post.<\/p>\n\n\n\n<p>We&#8217;ll also cover <a href=\"https:\/\/masterblogging.com\/blogging-statistics\/\" data-type=\"post\" data-id=\"4044514\" data-lasso-id=\"4338\">mind-blowing insights<\/a> on the following:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_9d5e9d-2d:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_9d5e9d-2d ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_9d5e9d-2d ul.kt-svg-icon-list{grid-row-gap:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_9d5e9d-2d .kb-svg-icon-wrap{font-size:22px;color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_9d5e9d-2d ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items4560535_9d5e9d-2d ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items4560535_9d5e9d-2d kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-4560535_6834dc-f1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_6834dc-f1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">What are the best blog content types for lead generation?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4560535_80adfe-40 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_80adfe-40\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Where should you put CTAs in your blog for more conversions?<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4560535_fd7353-26 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_fd7353-26\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">How often should you publish blog posts?&nbsp;<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>For more valuable business blogging stats, refer to <a href=\"https:\/\/masterblogging.com\/how-many-businesses-have-a-blog\/\" data-type=\"post\" data-id=\"4560150\" data-lasso-id=\"4339\">this page<\/a>.<\/p>\n\n\n\n<p><strong>Now, let&#8217;s dive in.<\/strong><\/p>\n\n\n<style>.kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-table-of-content-wrap{margin-bottom:50px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background-color:var(--global-palette9, #ffffff);border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-right-radius:5px;border-bottom-left-radius:5px;box-shadow:5px 7px 0px 2px var(--global-palette1, #3182CE);}.kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-table-of-contents-title-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-table-of-contents-title-wrap{color:var(--global-palette4, #2D3748);}.kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-table-of-contents-title{color:var(--global-palette4, #2D3748);font-weight:regular;font-style:normal;}.kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-table-of-content-wrap .kb-table-of-content-list{font-weight:400;font-style:normal;margin-top:var(--global-kb-spacing-sm, 1.5rem);margin-right:0px;margin-bottom:0px;margin-left:0px;}.kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-table-of-content-wrap .kb-table-of-content-list .kb-table-of-contents__entry:hover{color:var(--global-palette1, #3182CE);}.kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-toggle-icon-style-basiccircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-toggle-icon-style-arrowcircle .kb-table-of-contents-icon-trigger:before, .kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:after, .kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-toggle-icon-style-xclosecircle .kb-table-of-contents-icon-trigger:before{background-color:var(--global-palette9, #ffffff);}@media all and (max-width: 1024px){.kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-table-of-content-wrap{border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);}}@media all and (max-width: 767px){.kb-table-of-content-nav.kb-table-of-content-id4554693_802e39-c0 .kb-table-of-content-wrap{border-top:2px solid var(--global-palette1, #3182CE);border-right:2px solid var(--global-palette1, #3182CE);border-bottom:2px solid var(--global-palette1, #3182CE);border-left:2px solid var(--global-palette1, #3182CE);}}<\/style>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Blogging-for-Lead-Generation.webp\" alt=\"Blogging for Lead Generation\" class=\"wp-image-4560536\" style=\"width:600px\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Blogging-for-Lead-Generation.webp 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Blogging-for-Lead-Generation-300x300.webp 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Blogging-for-Lead-Generation-150x150.webp 150w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Blogging-for-Lead-Generation-768x768.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n<style>.kb-row-layout-id4560535_e63fbc-01 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id4560535_e63fbc-01 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id4560535_e63fbc-01 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );max-width:800px;margin-left:auto;margin-right:auto;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id4560535_e63fbc-01 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id4560535_e63fbc-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id4560535_e63fbc-01 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id4560535_e63fbc-01 alignnone mb-featured-ans wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column4560535_d06c73-4d > .kt-inside-inner-col,.kadence-column4560535_d06c73-4d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column4560535_d06c73-4d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column4560535_d06c73-4d > .kt-inside-inner-col{flex-direction:column;}.kadence-column4560535_d06c73-4d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column4560535_d06c73-4d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column4560535_d06c73-4d{position:relative;}@media all and (max-width: 1024px){.kadence-column4560535_d06c73-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column4560535_d06c73-4d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column4560535_d06c73-4d inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading has-text-align-center\">Blogging for Lead Generation: Key Statistics (2025)<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Websites with blogs generate <strong>67% more leads<\/strong> than those without.<\/li>\n\n\n\n<li>Blogging leads to <strong>434% more indexed pages<\/strong> in search engines<\/li>\n\n\n\n<li><strong>83% of customers<\/strong> trust blogs when looking for product recommendations.<\/li>\n\n\n\n<li><strong>76% of marketers<\/strong> rate blog articles as very effective for lead generation.<\/li>\n\n\n\n<li><strong>57% of bloggers<\/strong> that publish once per day report strong results.<\/li>\n\n\n\n<li><strong>Case studies and white papers<\/strong> are the most effective content types for lead generation.<\/li>\n<\/ol>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Do Blogs Increase Leads?<\/h2>\n\n\n\n<p>Yes, blogging is a powerful vehicle for lead generation \u2014 and there is plenty of data to back it up. On average, companies with blogs generate 67% more leads than those without, so 76% of marketers believe blogging is the most effective lead-generation strategy.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How Blogs Attract Visitors (and Convert Them Into Leads)?<\/h2>\n\n\n\n<p>Blogging is an essential piece of content marketing that can be utilized throughout the entire customer journey.&nbsp;<\/p>\n\n\n\n<p>Not only do blog posts help attract visitors to your website, they can also convert them into qualified leads and eventually nurture them into becoming paying customers.&nbsp;<\/p>\n\n\n\n<p><strong>Here&#8217;s how that process works:<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_2a26d6-eb:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_2a26d6-eb ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_2a26d6-eb ul.kt-svg-icon-list{grid-row-gap:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_2a26d6-eb .kb-svg-icon-wrap{font-size:22px;color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_2a26d6-eb ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items4560535_2a26d6-eb ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items4560535_2a26d6-eb kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-4560535_04e6bd-37 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_04e6bd-37\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Passively generating organic traffic through Search Engine Optimization (SEO). <\/strong>A study shows that blogging can lead to <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5014\/study-shows-business-blogging-leads-to-55-more-website-visitors.aspx\" target=\"_blank\" rel=\"nofollow noopener\" class=\"1\" data-lasso-id=\"6395\">434% more indexed pages<\/a> and generate 55% more website visitors. That&#8217;s because blogging is crucial to SEO, which allows you to gain organic traffic whenever your content appears in search engine results.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4560535_14f301-7c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_14f301-7c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Establish your authority and build trust. <\/strong>A recent study revealed that <a href=\"https:\/\/www.tandfonline.com\/doi\/full\/10.1080\/15332861.2023.2234121\" target=\"_blank\" rel=\"nofollow noopener\" class=\"1\" data-lasso-id=\"6396\">83% of consumers<\/a> chose blogs as their most trusted source of product recommendations. Regularly publishing content about relevant topics helps prove that you&#8217;re an expert in your niche, making customers more likely to trust your product, service, or subscription offers.&nbsp;<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4560535_c79ba0-4d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_c79ba0-4d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Nurture prospective leads toward a purchase decision. <\/strong><a href=\"https:\/\/blog.hubspot.com\/marketing\/do-blog-posts-lead-to-purchases\" target=\"_blank\" rel=\"nofollow noopener\" class=\"1\" data-lasso-id=\"6397\">56% of consumers<\/a> cited that they purchased something from a company after reading their blog. That&#8217;s why marketers believe that blogging is among the top three marketing strategies in terms of Return On Investment (ROI).<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>Keep in mind that more and more modern customers prefer self-service buying experiences. In fact, <a href=\"https:\/\/www.zendesk.com\/blog\/searching-for-self-service\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"4340\">91% of customers<\/a> would rather use a knowledge base and other self-service resources to research products.&nbsp;<\/p>\n\n\n\n<p>As a website owner, blog content is the most cost-effective and marketable format you can use to educate and nurture your prospects.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Blogging for Lead Generation: Case Studies<\/h2>\n\n\n\n<p>To demonstrate the potential of blogging for lead generation, let&#8217;s take a look at case studies of websites using blog posts to generate leads:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Blogging Her Way generated over $8,400 in 9 months<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1748\" height=\"1748\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Blogging-Her-Way-Stats.webp\" alt=\"Blogging Her Way Case Study\" class=\"wp-image-4560537\" style=\"width:600px\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Blogging-Her-Way-Stats.webp 1748w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Blogging-Her-Way-Stats-300x300.webp 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Blogging-Her-Way-Stats-1200x1200.webp 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Blogging-Her-Way-Stats-150x150.webp 150w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Blogging-Her-Way-Stats-768x768.webp 768w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Blogging-Her-Way-Stats-1536x1536.webp 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.bloggingherway.com\/blog-case-study\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"4341\">Blogging Her Way<\/a> is a blogging-focused website that made money through Mediavine ads and affiliate marketing. With blogging at the center of Dale&#8217;s (owner of Blogging Her Way) marketing strategy, she generated over $8,400 in revenue from a brand-new blog in just 9 months.&nbsp;<\/p>\n\n\n\n<p>One of the specific blogging techniques that helped Blogging Her Way attain success is publishing seasonal content. This strategy revolves around planning and publishing topics that get predictable spikes in demand, traffic, and engagement during specific times of the year.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Roberts Jeandron Law increased organic leads by 150%<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1832\" height=\"1832\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Roberts-Jeandron-Law-Case-Study.webp\" alt=\"Roberts Jeandron Lead Generation\" class=\"wp-image-4560538\" style=\"width:600px\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Roberts-Jeandron-Law-Case-Study.webp 1832w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Roberts-Jeandron-Law-Case-Study-300x300.webp 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Roberts-Jeandron-Law-Case-Study-1200x1200.webp 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Roberts-Jeandron-Law-Case-Study-150x150.webp 150w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Roberts-Jeandron-Law-Case-Study-768x768.webp 768w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Roberts-Jeandron-Law-Case-Study-1536x1536.webp 1536w\" sizes=\"(max-width: 1832px) 100vw, 1832px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.onthemap.com\/case-studies\/roberts-law-firm\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"4342\">Roberts Jeandron Law Firm<\/a> utilized blogging, with the help of link building and on-page SEO, to grow their lead generation efforts by 150%. The company also grew their website&#8217;s daily traffic from a measly 198 per day to a whopping 1,797 visitors per day.<\/p>\n\n\n\n<p>To improve lead generation, the firm worked with a marketing agency and defined important Key Performance Indicators (KPIs) to identify opportunities \u2014 namely organic traffic, Domain Authority (DA), traffic value, and keyword rankings. This allowed them to pool their efforts into blog content and SEO strategies that get the best results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. A Sweet Pea Chef revenue increased from $187.82 to over $10,000 per month<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1856\" height=\"1856\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Food-Blogger-Pro-Case-Study.webp\" alt=\"A Sweet Pea Chef Case Study\" class=\"wp-image-4560539\" style=\"width:600px\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Food-Blogger-Pro-Case-Study.webp 1856w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Food-Blogger-Pro-Case-Study-300x300.webp 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Food-Blogger-Pro-Case-Study-1200x1200.webp 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Food-Blogger-Pro-Case-Study-150x150.webp 150w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Food-Blogger-Pro-Case-Study-768x768.webp 768w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/Food-Blogger-Pro-Case-Study-1536x1536.webp 1536w\" sizes=\"(max-width: 1856px) 100vw, 1856px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.foodbloggerpro.com\/blog\/a-sweet-pea-chef-a-food-blogger-pro-case-study\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"4343\">A Sweet Pea Chef<\/a> is initially a hobby food blog that earned roughly $190 per month.&nbsp;<\/p>\n\n\n\n<p>With the help of Food Blogger Pro, a membership site dedicated to help food bloggers with content marketing and monetization, the blog amped up its content creation, advertising, and sponsored posting strategy to grow earnings by over $10,000 per month.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In addition to creating more content, A Sweet Pea Chef also focused on highlighting the benefits that readers can get from their blog. For example, the blog can emphasize why a certain recipe is healthy or impossible to fail, even for beginners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. ClearVoice increased monthly traffic by 1,665% through relentless blogging<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1816\" height=\"1816\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/ClearVoice-Case-Study.webp\" alt=\"ClearVoice\" class=\"wp-image-4560540\" style=\"width:600px\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/ClearVoice-Case-Study.webp 1816w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/ClearVoice-Case-Study-300x300.webp 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/ClearVoice-Case-Study-1200x1200.webp 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/ClearVoice-Case-Study-150x150.webp 150w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/ClearVoice-Case-Study-768x768.webp 768w, https:\/\/masterblogging.com\/wp-content\/uploads\/2024\/06\/ClearVoice-Case-Study-1536x1536.webp 1536w\" sizes=\"(max-width: 1816px) 100vw, 1816px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/www.clearvoice.com\/resources\/how-to-grow-b2b-blog-traffic-to-50k-organic-monthly-pageviews\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"4344\">ClearVoice<\/a> is a B2B content services company that consistently refined their own content strategy month after month.&nbsp;<\/p>\n\n\n\n<p>In their highly detailed case study covering January 2017 to March 2018, they managed to increase their monthly pageviews from 3,000 to over 50,000, directly contributing to their lead generation efforts.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s all thanks to an adaptive content strategy that consistently increasing blog content creation. They also used analytics to track their blogging strategy and restructured their content based on performance data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Top Blog Content Types for Lead Generation&nbsp;<\/h2>\n\n\n\n<p>One of the biggest advantages of blogging is the diverse range of content types you can use to engage and convert your audience.<\/p>\n\n\n\n<p>Content Marketing Institute conducted an in-depth <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2022\/05\/CMI22_Vidyard_MarketBrief_Final.pdf\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"4345\">study<\/a> on the different types of content and their effectiveness for lead generation and nurturing. In the survey, marketers were asked to identify their top content types for different stages of the customer journey.&nbsp;<\/p>\n\n\n\n<p><strong>Here are the results pertaining to content types you can publish through your blog:&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><thead><tr><th><\/th><th>Awareness<\/th><th>Consideration<\/th><th>Purchase<\/th><\/tr><\/thead><tbody><tr><td><strong>Articles<\/strong><\/td><td>76%<\/td><td>23%<\/td><td>1%<\/td><\/tr><tr><td><strong>Case studies<\/strong><\/td><td>8%<\/td><td>54%<\/td><td>39%<\/td><\/tr><tr><td><strong>eBooks<\/strong><\/td><td>41%<\/td><td>49%<\/td><td>9%<\/td><\/tr><tr><td><strong>Interactive content<\/strong><\/td><td>47%<\/td><td>44%<\/td><td>10%<\/td><\/tr><tr><td><strong>Videos<\/strong><\/td><td>59%<\/td><td>34%<\/td><td>7%<\/td><\/tr><tr><td><strong>White papers<\/strong><\/td><td>27%<\/td><td>42%<\/td><td>31%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Here are other, non-blogging content types and their effectiveness through the different stages of lead generation and nurturing:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_7b1410-4e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_7b1410-4e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_7b1410-4e ul.kt-svg-icon-list{grid-row-gap:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_7b1410-4e .kb-svg-icon-wrap{font-size:22px;color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_7b1410-4e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items4560535_7b1410-4e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items4560535_7b1410-4e kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-4560535_3e749f-d7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_3e749f-d7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Events (30% for awareness, 41% for consideration, and 28% for purchase)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4560535_16ef58-d3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_16ef58-d3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Podcasts (77% for awareness, 23% for consideration, and 0% for purchase)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4560535_081ac0-a8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_081ac0-a8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Webinars (34% for awareness, 49% fo consideration, 17% for purchase)<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Where are the Best Places for Call-To-Action (CTA) buttons?<\/h2>\n\n\n\n<p>A CTA button or link plays a crucial role in lead generation \u2014 serving as doorway between your audience and the next stage of the buyer&#8217;s journey.&nbsp;<\/p>\n\n\n\n<p>To create effective CTAs, you need to focus on three things: the CTA itself, its design, and its placement.<\/p>\n\n\n\n<p><strong>Several data sources reveal the best CTA placement and design strategies for various use cases:&nbsp;<\/strong><\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_c356e5-1e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_c356e5-1e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_c356e5-1e ul.kt-svg-icon-list{grid-row-gap:20px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_c356e5-1e .kb-svg-icon-wrap{font-size:22px;color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items4560535_c356e5-1e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items4560535_c356e5-1e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items4560535_c356e5-1e kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-4560535_3a5d59-2e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_3a5d59-2e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Smart, personalized CTAs perform <strong>202% better<\/strong> than static CTAs. (<a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\" target=\"_blank\" rel=\"nofollow noopener\" class=\"1\" data-lasso-id=\"6398\">HubSpot<\/a>)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4560535_3d7302-d2 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_3d7302-d2\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">When promoted via email, CTAs have an average Click-Through Rate (CTR) of <strong>3-5%<\/strong>.&nbsp;(<a href=\"https:\/\/databox.com\/email-marketing-statistics\" target=\"_blank\" rel=\"nofollow noopener\" class=\"1\" data-lasso-id=\"6399\">Databox<\/a>)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4560535_d37af1-d4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_d37af1-d4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">CTAs on post-purchase pages (i.e., &#8220;Thank You&#8221; pages) make customers <strong>16x more<\/strong> likely to share their experience on social media. (<a href=\"https:\/\/www.digitaloasis.com.au\/10-ctas-that-increase-sales\/\" target=\"_blank\" rel=\"nofollow noopener\" class=\"1\" data-lasso-id=\"6400\">Digital Oasis<\/a>)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4560535_d3d418-50 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_d3d418-50\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\"><strong>Red-colored CTAs<\/strong> have been shown to consistently outperform green-colored CTAs in terms of clicks.&nbsp;(<a href=\"https:\/\/cxl.com\/blog\/which-color-converts-the-best\/\" target=\"_blank\" rel=\"nofollow noopener\" class=\"1\" data-lasso-id=\"6401\">CXL<\/a>)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4560535_6ae0f3-aa .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_6ae0f3-aa\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">If you have engaging content, placing CTAs below the fold can lead to <strong>304% more conversions<\/strong>.&nbsp;(<a href=\"https:\/\/cxl.com\/blog\/above-the-fold\/\" target=\"_blank\" rel=\"nofollow noopener\" class=\"1\" data-lasso-id=\"6402\">CXL<\/a>)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4560535_50c7eb-50 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4560535_50c7eb-50\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_check-circle kt-svg-icon-list-single\"><svg viewbox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">CTAs on &#8220;welcome gates&#8221; have a rough conversion rate of <strong>10%-25%<\/strong>, whereas sidebar and generic button CTAs only have a conversion rate of between <strong>0.5% and 1.5%<\/strong>.&nbsp;(<a href=\"https:\/\/www.growandconvert.com\/conversion-rate-optimization\/blog-conversion-strategy\/\" target=\"_blank\" rel=\"nofollow noopener\" class=\"1\" data-lasso-id=\"6403\">Grow &amp; Convert<\/a>)<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How Often Should You Blog for Lead Generation?<\/h2>\n\n\n\n<p>In blogging, content quality definitely matters more than quantity.&nbsp;<\/p>\n\n\n\n<p>However, that doesn&#8217;t mean your blogging frequency has absolutely zero impact on your lead generation.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"4346\">Orbit Media<\/a> published a study that inspected and benchmarked the strategies of bloggers that get &#8220;strong results.&#8221;<\/p>\n\n\n\n<p><strong>Here are some key findings:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><thead><tr><th>Blogging Frequency<\/th><th>% of Bloggers<\/th><th>% with &#8220;Strong Results&#8221;<\/th><\/tr><\/thead><tbody><tr><td><strong>Daily<\/strong><\/td><td>3%<\/td><td>57%<\/td><\/tr><tr><td><strong>2-6 posts per week<\/strong><\/td><td>14%<\/td><td>38%<\/td><\/tr><tr><td><strong>Once a week<\/strong><\/td><td>24%<\/td><td>25%<\/td><\/tr><tr><td><strong>Multiple times per month<\/strong><\/td><td>23%<\/td><td>28%<\/td><\/tr><tr><td><strong>Once a month<\/strong><\/td><td>17%<\/td><td>15%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Final Words<\/h2>\n\n\n\n<p>The numbers don&#8217;t like: Blogging is a must-have strategy for any business or aspiring entrepreneur that needs lead generation.&nbsp;<\/p>\n\n\n\n<p>Not only will blogging drive traffic and nurture your existing audience, a well-optimized blend of blog content will also guide users through the buyer&#8217;s journey \u2014 eventually compelling them to make a purchase decision.&nbsp;<\/p>\n\n\n\n<p>Fortunately, blogging doesn&#8217;t require a hefty budget or a large team of experts. <a href=\"https:\/\/masterblogging.com\/blogging\/\" data-lasso-id=\"4347\">Click here<\/a> for a complete, practical blogging guide to help you get started!&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Does blogging help with lead generation?&nbsp; That\u2019s one of the key questions we\u2019ll answer in this post. We&#8217;ll also cover mind-blowing insights on the following: For more valuable business blogging stats, refer to this page&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[700299],"tags":[700307],"class_list":["post-4560535","post","type-post","status-publish","format-standard","hentry","category-hidden-gems","tag-stats"],"taxonomy_info":{"category":[{"value":700299,"label":"Hidden Gems"}],"post_tag":[{"value":700307,"label":"Stats"}]},"featured_image_src_large":false,"author_info":{"display_name":"Ankit Singla","author_link":"https:\/\/masterblogging.com\/about\/"},"comment_info":0,"category_info":[{"term_id":700299,"name":"Hidden Gems","slug":"hidden-gems","term_group":0,"term_taxonomy_id":3500299,"taxonomy":"category","description":"","parent":0,"count":61,"filter":"raw","cat_ID":700299,"category_count":61,"category_description":"","cat_name":"Hidden Gems","category_nicename":"hidden-gems","category_parent":0}],"tag_info":[{"term_id":700307,"name":"Stats","slug":"stats","term_group":0,"term_taxonomy_id":3500307,"taxonomy":"post_tag","description":"","parent":0,"count":15,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4560535"}],"collection":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/comments?post=4560535"}],"version-history":[{"count":9,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4560535\/revisions"}],"predecessor-version":[{"id":4561594,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4560535\/revisions\/4561594"}],"wp:attachment":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/media?parent=4560535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/categories?post=4560535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/tags?post=4560535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}