{"id":4050723,"date":"2021-04-15T19:13:31","date_gmt":"2021-04-15T13:43:31","guid":{"rendered":"https:\/\/masterblogging.com\/?p=4050723"},"modified":"2023-09-22T01:11:20","modified_gmt":"2023-09-21T19:41:20","slug":"blog-conversion-elements","status":"publish","type":"post","link":"https:\/\/masterblogging.com\/blog-conversion-elements\/","title":{"rendered":"15 Blog Elements that Drive Conversions and Sales (2025)"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Getting some traffic but not a single conversion?<\/p>\n\n\n\n<p><em>You should look at what you put on your pages.&nbsp;<\/em><\/p>\n\n\n\n<p>In this guide, we\u2019ll talk about the digital elements of a blog that drive conversions.&nbsp;<\/p>\n\n\n\n<p>You\u2019re probably itching to close your first online sale.&nbsp;<\/p>\n\n\n\n<p><strong>So, without further ado, let\u2019s get started.&nbsp;<\/strong><\/p>\n\n\n\n<div id=\"toc\" class=\"mb-toc\">\n<h2>15 Blog Elements That Drive Conversions:<\/h2>\n<ol>\n<li><a href=\"#speed\">Fast loading speed<\/a><\/li>\n<li><a href=\"#headline\">Click-worthy headline<\/a><\/li>\n<li><a href=\"#hook\">Powerful hook<\/a><\/li>\n<li><a href=\"#results\">Proven results<\/a><\/li>\n<li><a href=\"#socialproof\">Social proof<\/a><\/li>\n<li><a href=\"#value\">Clear and unique value propositions<\/a><\/li>\n<li><a href=\"#ctas\">CTAs that pop<\/a><\/li>\n<li><a href=\"#purchaseintent\">Purchase intent keywords<\/a><\/li>\n<li><a href=\"#content\">Authoritative content<\/a><\/li>\n<li><a href=\"#internallinks\">Internal links<\/a><\/li>\n<li><a href=\"#linkstostudies\">Links to relevant studies<\/a><\/li>\n<li><a href=\"#assets\">Shareable assets<\/a><\/li>\n<li><a href=\"#forms\">Smart conversion forms<\/a><\/li>\n<li><a href=\"#logos\">Trust logos and banners<\/a><\/li>\n<li><a href=\"#offers\">Opt-in offers<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"speed\">1. Fast loading speed<\/h3>\n\n\n\n<p>The elements of a good blog design go beyond what users can see.&nbsp;<\/p>\n\n\n\n<p><em>It\u2019s also about what they experience while on your website.&nbsp;<\/em><\/p>\n\n\n\n<p>A fast loading speed, in particular, is crucial if you want to convert visitors into subscribers or customers.&nbsp;<\/p>\n\n\n\n<p>This fact has been proven time and time again by multiple studies. Google, for one, stated that more than half of mobile users leave websites that take over&nbsp;<a href=\"https:\/\/developers.google.com\/web\/updates\/2018\/07\/search-ads-speed\" data-lasso-id=\"2868\" target=\"_blank\" rel=\"noopener\"><strong>three seconds to load<\/strong><\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"974\" height=\"387\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/User-Abandonment-Rate.png\" alt=\"User Abandonment Rate on Slow Websites\" class=\"wp-image-4050725\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/User-Abandonment-Rate.png 974w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/User-Abandonment-Rate-300x119.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/User-Abandonment-Rate-768x305.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><\/figure><\/div>\n\n\n<p><em>That means you could be losing half of your potential sales just because your site isn\u2019t fast enough.&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">How to improve loading speed<\/h4>\n\n\n\n<p>The good news is, you don\u2019t have to guess how to improve your website\u2019s loading speed.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Tools like&nbsp;<a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" data-lasso-id=\"2869\" target=\"_blank\" rel=\"noopener\"><strong>PageSpeed Insights<\/strong><\/a>&nbsp;can provide you with actionable steps to make it happen.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"700\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights.png\" alt=\"Google PageSpeed Insights\" class=\"wp-image-4050726\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-300x175.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-1024x597.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-768x448.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>To use it, simply enter the URL of your website or specific page and click&nbsp;<strong>\u2018Analyze.\u2019<\/strong><\/p>\n\n\n\n<p>For the sake of this guide, let\u2019s see how Brian Dean\u2019s&nbsp;<strong><a href=\"https:\/\/backlinko.com\" target=\"_blank\" aria-label=\"Backlinko (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2870\">Backlinko<\/a>&nbsp;<\/strong>fares in a performance test.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"489\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Use-PageSpeed-Insights.png\" alt=\"How to Use PageSpeed Insights\" class=\"wp-image-4050727\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Use-PageSpeed-Insights.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Use-PageSpeed-Insights-300x122.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Use-PageSpeed-Insights-1024x417.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Use-PageSpeed-Insights-768x313.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>After the analysis, PageSpeed Insights will start you off with an overview of the website\u2019s performance on mobile devices.&nbsp;<\/p>\n\n\n\n<p>You can easily switch between mobile and desktop performance results using the tabs up top.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Tabs.gif\" alt=\"PageSpeed Insights Results\" class=\"wp-image-4050728\"\/><\/figure><\/div>\n\n\n<p>Why did they show the site\u2019s mobile performance first?&nbsp;<\/p>\n\n\n\n<p><strong>The answer: mobile-first indexing.&nbsp;<\/strong><\/p>\n\n\n\n<p>Prioritizing the performance of your website on mobile devices is great for SEO. Just don\u2019t forget to optimize the experience of desktop users as well to maximize your conversion rate.&nbsp;<\/p>\n\n\n\n<p>Moving on, PageSpeed Insights data can be confusing if you\u2019re looking at the numbers for the first time.<\/p>\n\n\n\n<p>You can refer to&nbsp;<a href=\"https:\/\/web.dev\/vitals\/\" data-lasso-id=\"2871\" target=\"_blank\" rel=\"noopener\"><strong>this post<\/strong><\/a>&nbsp;to firmly grasp the basics.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"603\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Vitals.png\" alt=\"PageSpeed Insights Guide\" class=\"wp-image-4050729\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Vitals.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Vitals-300x151.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Vitals-1024x515.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Vitals-768x386.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p><em>Don\u2019t let those numbers intimidate you \u2013 the rest of the report should be much easier to digest.&nbsp;<\/em><\/p>\n\n\n\n<p>In the \u201c<strong>Opportunities<\/strong>\u201d section, you\u2019ll find straightforward suggestions that will improve your website\u2019s loading speed.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"459\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Opportunities.png\" alt=\"PageSpeed Insights Opportunities\" class=\"wp-image-4050731\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Opportunities.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Opportunities-300x115.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Opportunities-1024x392.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Opportunities-768x294.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>You can learn more about each opportunity by clicking on them. And to access more in-depth instructions, click&nbsp;<strong>\u2018Learn more.\u2019<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"686\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Opportunity-Learn-More.png\" alt=\"Learn More Button\" class=\"wp-image-4050732\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Opportunity-Learn-More.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Opportunity-Learn-More-300x172.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Opportunity-Learn-More-1024x585.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/PageSpeed-Insights-Opportunity-Learn-More-768x439.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>In some cases, PageSpeed Insights will lead you straight to the WordPress plugins that can help you with the optimizations.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"422\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Plugins-Suggestions.png\" alt=\"Suggested WordPress Plugins\" class=\"wp-image-4050733\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Plugins-Suggestions.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Plugins-Suggestions-300x106.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Plugins-Suggestions-1024x360.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Plugins-Suggestions-768x270.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>After clicking these links, PageSpeed Insights will run a plugin search on your behalf. All you have to do now is choose from the available options.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"576\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Plugins-Auto-Search.png\" alt=\"WordPress Plugins Auto Search\" class=\"wp-image-4050734\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Plugins-Auto-Search.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Plugins-Auto-Search-300x144.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Plugins-Auto-Search-1024x492.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Plugins-Auto-Search-768x369.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Additional tips to improve loading speed<\/h4>\n\n\n\n<p>I recommend reading my guide on&nbsp;<a href=\"https:\/\/masterblogging.com\/reduce-blog-load-time\/\" data-lasso-id=\"2872\"><strong>reducing page load time<\/strong><\/a>&nbsp;for the actual steps you can follow.&nbsp;<\/p>\n\n\n\n<p>In the meantime, here\u2019s a quick list of tips for improving your website\u2019s loading speed:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items4050723_957741-51:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4050723_957741-51 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4050723_957741-51 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items4050723_957741-51 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items4050723_957741-51 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-4050723_7eb348-86 .kt-svg-icon-list-single{font-size:20px !important;color:#05b107 !important;padding:5px !important;border-width:1px !important;}.kt-svg-icon-list-item-4050723_7eb348-86 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4050723_7eb348-86 kt-svg-icon-list-style-stacked\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Pick a minimal, secure, and fast theme<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4050723_9364d0-6d .kt-svg-icon-list-single{font-size:20px !important;color:#05b107 !important;padding:5px !important;border-width:1px !important;}.kt-svg-icon-list-item-4050723_9364d0-6d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4050723_9364d0-6d kt-svg-icon-list-style-stacked\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Consider upgrading your hosting plan<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4050723_2ae1cf-f1 .kt-svg-icon-list-single{font-size:20px !important;color:#05b107 !important;padding:5px !important;border-width:1px !important;}.kt-svg-icon-list-item-4050723_2ae1cf-f1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4050723_2ae1cf-f1 kt-svg-icon-list-style-stacked\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Always compress your images with a lossless compression tool<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4050723_35f295-ed .kt-svg-icon-list-single{font-size:20px !important;color:#05b107 !important;padding:5px !important;border-width:1px !important;}.kt-svg-icon-list-item-4050723_35f295-ed .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4050723_35f295-ed kt-svg-icon-list-style-stacked\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Invest in a Content Delivery Network (CDN)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-4050723_2ba515-18 .kt-svg-icon-list-single{font-size:20px !important;color:#05b107 !important;padding:5px !important;border-width:1px !important;}.kt-svg-icon-list-item-4050723_2ba515-18 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-4050723_2ba515-18 kt-svg-icon-list-style-stacked\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Go easy on the ads<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"headline\">2. Click-worthy headline<\/h3>\n\n\n\n<p>Some might argue that the headline or title is the most important element of a web page.&nbsp;<\/p>\n\n\n\n<p><em>They definitely have a point.&nbsp;<\/em><\/p>\n\n\n\n<p>To me, there are a handful of website elements that are equally important. But it\u2019s true that the title is the first thing people see before clicking on a search engine result.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"510\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-SERP-Titles.png\" alt=\"SERP Headlines\" class=\"wp-image-4050736\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-SERP-Titles.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-SERP-Titles-300x128.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-SERP-Titles-1024x435.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-SERP-Titles-768x326.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>Page titles can also function as a filter that ensures the quality of organic or referral traffic you get.&nbsp;<\/p>\n\n\n\n<p>They set the expectations of users from the get-go. And if your content can live up your title, you\u2019ll end up with loads of happy visitors.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">How to write clickable titles<\/h4>\n\n\n\n<p>Before anything else, it\u2019s important that you know the different types of headlines in blogging:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cHow To\u201d headline&nbsp;<\/strong>\u2013 Any title that starts with the words \u201chow to.\u201d Use this headline when promoting an in-depth guide or tutorial.&nbsp;<\/li>\n\n\n\n<li><strong>Listicle headline \u2013&nbsp;<\/strong>A proper listicle headline includes a specific number. For example, use \u201cTop 10 Ways to Monetize a Blog\u201d instead of \u201cWays to Monetize a Blog.\u201d<\/li>\n\n\n\n<li><strong>Question headline \u2013&nbsp;<\/strong>A headline that generates clicks by tapping into the audience\u2019s curiosity. They often start with an interrogative word, like \u201cWhy\u201d or \u201cWhat,\u201d and end with a question mark.&nbsp;<\/li>\n\n\n\n<li><strong>Review headline \u2013&nbsp;<\/strong>Headlines that contain a product\u2019s name and imply that it\u2019s the main focus of the content. Good review headlines don\u2019t need the word \u201creview,\u201d like \u201cI Drove Tesla\u2019s Model S for a Month: Here\u2019s What Happened.\u201d<\/li>\n<\/ul>\n\n\n\n<p>If a headline doesn\u2019t fit any of the types mentioned above, they\u2019re referred to as \u201cgeneric headlines\u201d by default. Some examples are \u201cSEO Tools Guide,\u201d \u201cBlog Writer for Hire,\u201d and \u201cCamera Drone Shop.\u201d&nbsp;<\/p>\n\n\n\n<p>To make your headline click-worthy, be sure to use the headline type that best matches your intentions for your page.&nbsp;<\/p>\n\n\n\n<p><em>Whatever you do, stay away from generic headlines.<\/em><\/p>\n\n\n\n<p>They do work from time to time, especially if you\u2019re a big enough brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"468\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Generic-Headline.png\" alt=\"Generic Headline from Google\" class=\"wp-image-4050739\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Generic-Headline.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Generic-Headline-300x117.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Generic-Headline-1024x399.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Generic-Headline-768x300.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Using Headline Studio to spice up your headlines<\/h4>\n\n\n\n<p>You can use CoSchedule\u2019s&nbsp;<a href=\"https:\/\/coschedule.com\/headline-studio\" data-lasso-id=\"2873\" target=\"_blank\" rel=\"noopener\"><strong>Headline Studio<\/strong><\/a><strong>&nbsp;<\/strong>to check if you\u2019re using the right headline type for your content. It also provides suggestions that will help make your headline extra spicy.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"426\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/CoSchedule-Headline-Studio.png\" alt=\"Headline Studio\" class=\"wp-image-4050741\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/CoSchedule-Headline-Studio.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/CoSchedule-Headline-Studio-300x107.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/CoSchedule-Headline-Studio-1024x364.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/CoSchedule-Headline-Studio-768x273.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>To use it, just create an account, type in your headline, and click&nbsp;<strong>\u2018Analyze.\u2019<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"359\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Use-Headline-Studio.png\" alt=\"How to Use CoSchedule Headline Studio\" class=\"wp-image-4050742\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Use-Headline-Studio.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Use-Headline-Studio-300x90.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Use-Headline-Studio-1024x306.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Use-Headline-Studio-768x230.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>Within seconds, Headline Studio will present you with an in-depth report of your headline\u2019s analysis.&nbsp;<\/p>\n\n\n\n<p><strong>The first thing you\u2019ll see is your overall headline score, which is based on the following factors:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Word Balance<\/li>\n\n\n\n<li>Word Count<\/li>\n\n\n\n<li>Character Count<\/li>\n\n\n\n<li>Headline Type<\/li>\n\n\n\n<li>Reading Grade Level<\/li>\n\n\n\n<li>Sentiment<\/li>\n\n\n\n<li>Clarity&nbsp;<\/li>\n\n\n\n<li>Skimmability<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"656\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Headline-Studio-Score.png\" alt=\"Headline Studio Score\" class=\"wp-image-4050744\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Headline-Studio-Score.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Headline-Studio-Score-300x164.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Headline-Studio-Score-1024x560.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Headline-Studio-Score-768x420.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>Next to your headline score, you\u2019ll also get actionable suggestions like simplifying complex words and improving word diversity.&nbsp;<\/p>\n\n\n\n<p>Headline Studio will also classify your headline according to type. You can find their assessment in the \u201cType\u201d data card below.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"756\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Headline-Studio-Headline-Type.png\" alt=\"Headline Type\" class=\"wp-image-4050746\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Headline-Studio-Headline-Type.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Headline-Studio-Headline-Type-300x189.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Headline-Studio-Headline-Type-1024x645.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Headline-Studio-Headline-Type-768x484.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>FYI: Headline Studio used to be called CoSchedule Headline Analyzer. While the tool\u2019s interface was completely revamped, the core features of the tool remained the same.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hook\">3. Powerful hook<\/h3>\n\n\n\n<p>After capturing your audience\u2019s attention with a click-worthy headline, your next objective is to keep them engaged.<\/p>\n\n\n\n<p>The first few sentences can make the difference between an absorbed reader and a passerby. As such, you need to write a powerful \u201chook\u201d that compels visitors to read the entire page.<\/p>\n\n\n\n<p>What\u2019s a hook, you ask?<\/p>\n\n\n\n<p><em>It actually takes on many forms.<\/em><\/p>\n\n\n\n<p><strong>Here are some examples:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand story \u2013&nbsp;<\/strong>Some marketers and bloggers like to start with a relatable story. If you\u2019re building a landing page, it may be a precursor to your product\u2019s development or its direct results.<\/li>\n\n\n\n<li><strong>Problems&nbsp;<\/strong>\u2013<strong>&nbsp;<\/strong>You can also try to provoke powerful emotions by touching your target audience\u2019s pain points. This can make any page instantly relatable and authoritative.<\/li>\n\n\n\n<li><strong>Question&nbsp;<\/strong>\u2013 Asking a question achieves the same effect as mentioning your audience\u2019s problems. Done right, it should trigger their curiosity and rouse their hunger to learn more.<\/li>\n\n\n\n<li><strong>Shocking statistic&nbsp;<\/strong>\u2013 Citing a statistic is a pretty reliable way of captivating readers. Mention something negative, like \u201c40 percent of people leave within three seconds,\u201d to instill urgency in readers.<\/li>\n\n\n\n<li><strong>Something unexpected&nbsp;<\/strong>\u2013 With a little creativity, you can catch readers off-guard with an expression or phrase they won\u2019t expect. Writing something like \u201cyou\u2019ll probably fail\u201d or \u201cI absolutely hated it\u201d will surely turn heads.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Depending on the goal of your page, a certain type of hook may work better than another. It\u2019s also a good idea to use a combination of hooks to get your audience\u2019s eyes glued to the screen.<\/p>\n\n\n\n<p>For example, when I created my landing page for&nbsp;<a href=\"https:\/\/masterblogging.com\/go\/thecontentrulebook\/\" aria-label=\" (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2874\" target=\"_blank\" data-lasso-name=\"The Content Rulebook\"><strong>The Content Rulebook<\/strong><\/a>, I utilized a story followed immediately by problems.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"754\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Content-Rulebook-Hook.png\" alt=\"Content Rulebook Hook\" class=\"wp-image-4050748\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Content-Rulebook-Hook.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Content-Rulebook-Hook-300x189.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Content-Rulebook-Hook-1024x643.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Content-Rulebook-Hook-768x483.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>Take note that hooks aren\u2019t only useful in developing landing pages.&nbsp;<\/p>\n\n\n\n<p>They\u2019re also useful in keeping readers engaged in blog posts.&nbsp;<\/p>\n\n\n\n<p>For example, Neil Patel started&nbsp;<a href=\"https:\/\/neilpatel.com\/blog\/7-signs-not-cut-entrepreneur\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noopener\" class=\"rank-math-link\" data-lasso-id=\"2875\">this blog post<\/a>&nbsp;with a combination of hook techniques, namely:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Something unexpected<\/li>\n\n\n\n<li>Problems<\/li>\n\n\n\n<li>Shocking statistics<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"1144\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Neil-Patel-Hook-techniques.png\" alt=\"Neil Patel Using Hooks\" class=\"wp-image-4050751\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Neil-Patel-Hook-techniques.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Neil-Patel-Hook-techniques-300x286.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Neil-Patel-Hook-techniques-1024x976.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Neil-Patel-Hook-techniques-768x732.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>Of course, mastering the art of writing hooks will take time.&nbsp;<\/p>\n\n\n\n<p>I\u2019m sure extremely talented writers can get it in a few hours. But for the average blogger, it can be a long process that involves a lot of trial and error.&nbsp;<\/p>\n\n\n\n<p>My advice for you is to read popular blogs in your niche and observe how they start posts and pages. Borrow ideas from their hooks and look for ways to make improvements.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"results\">4. Proven results<\/h3>\n\n\n\n<p>Speaking of hooks, there\u2019s one more technique that\u2019s pretty much guaranteed to get readers\u2019 attention.&nbsp;<\/p>\n\n\n\n<p>If you have proven results about your topic, be it a product or strategy, by all means, share them.<\/p>\n\n\n\n<p><em>That\u2019s how bloggers of the same caliber as Brian Dean make their guides compelling and believable.&nbsp;<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"668\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Brian-Dean-Proven-Results.png\" alt=\"Proven Results on Brian Dean's Post\" class=\"wp-image-4050752\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Brian-Dean-Proven-Results.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Brian-Dean-Proven-Results-300x167.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Brian-Dean-Proven-Results-1024x570.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Brian-Dean-Proven-Results-768x428.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>The reason I didn\u2019t list this as a technique for writing hooks is you can mention results anywhere. As long as it makes sense and magnifies your message, add a screenshot or photo of your proof.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">How to show proven results with screenshots<\/h4>\n\n\n\n<p>If you want to take screenshots, I\u2019d recommend a tool like&nbsp;<a href=\"https:\/\/masterblogging.com\/go\/snagit\/\" rel=\"nofollow noopener\" data-lasso-id=\"2876\" target=\"_blank\" data-lasso-name=\"Snagit\">Snagit<\/a>.&nbsp;<\/p>\n\n\n\n<p>It\u2019s been my go-to screenshot tool for a long time, thanks to the easy annotation features.&nbsp;<\/p>\n\n\n\n<p><strong>Here&#8217;s an example of a screenshot taken with Snagit:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"799\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Snagit-Screenshot.png\" alt=\"Screenshot Taken by Snagit\" class=\"wp-image-4050753\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Snagit-Screenshot.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Snagit-Screenshot-300x200.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Snagit-Screenshot-1024x682.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Snagit-Screenshot-768x511.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>In case you couldn\u2019t tell, the screenshot above is from my&nbsp;<a class=\"rank-math-link\" href=\"https:\/\/masterblogging.com\/one-funnel-away-challenge-review\/\" data-lasso-id=\"2877\"><strong>One Funnel Away Challenge review<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>There, I used <a href=\"https:\/\/masterblogging.com\/go\/snagit\/\" rel=\"nofollow noopener\" data-lasso-id=\"2878\" data-lasso-name=\"Snagit\" target=\"_blank\">Snagit<\/a> to highlight my results from promoting the challenge.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"728\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Snagit-One-Week-Sales.png\" alt=\"Screenshot Taken with Snagit\" class=\"wp-image-4050754\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Snagit-One-Week-Sales.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Snagit-One-Week-Sales-300x182.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Snagit-One-Week-Sales-1024x621.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Snagit-One-Week-Sales-768x466.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>Here\u2019s a tip: always encourage readers that they can replicate your results with the right strategies. Doing so is a great way to motivate your readers to learn more and take action.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"socialproof\">5. Social proof<\/h3>\n\n\n\n<p>There are two ways to prove that the product or strategy you\u2019re writing about actually works.<\/p>\n\n\n\n<p><em>Apart from showing them photo evidence of your own results, you can also <a href=\"https:\/\/masterblogging.com\/social-proof\/\" class=\"rank-math-link\" data-lasso-id=\"2879\">leverage social proof to build trust<\/a>.&nbsp;<\/em><\/p>\n\n\n\n<p>Again, this is something I have firsthand experience with.&nbsp;<\/p>\n\n\n\n<p>In my Content Rulebook landing page, I made sure social proof is one of the first things readers will see.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"758\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Landing-Page-Social-Proof.png\" alt=\"Landing Page Social Proof \" class=\"wp-image-4050757\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Landing-Page-Social-Proof.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Landing-Page-Social-Proof-300x190.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Landing-Page-Social-Proof-1024x647.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Landing-Page-Social-Proof-768x485.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>You can easily do the same if you\u2019re already getting a ton of positive feedback from your audience.&nbsp;<\/p>\n\n\n\n<p>This is especially true if you promoted your product or content on social media. If you have a sizeable following, you should rack up dozens of positive comments eventually.<\/p>\n\n\n\n<p>You can also configure your&nbsp;<a class=\"rank-math-link\" href=\"https:\/\/masterblogging.com\/best-email-marketing-services\/\" data-lasso-id=\"2880\"><strong>email marketing platform<\/strong><\/a><strong>&nbsp;<\/strong>to automate review requests whenever you close an online sale.&nbsp;<\/p>\n\n\n\n<p>The exact steps for this, of course, depend on the platform you\u2019re using. What you can be sure of is, they all have ready-to-use automation templates to help you save time.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Other ways to leverage social proof<\/h4>\n\n\n\n<p>Reviews and testimonials aren\u2019t the only types of social proof you can use to boost conversions.&nbsp;<\/p>\n\n\n\n<p>Here \u2013 let me show you three more types of social proof and how to use them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Share count\u00a0<\/strong>\u2013 Social sharing WordPress plugins like\u00a0<a href=\"https:\/\/masterblogging.com\/go\/socialsnap\/\" rel=\"nofollow noopener\" data-lasso-id=\"2881\" target=\"_blank\" data-lasso-name=\"SocialSnap\">Social Snap<\/a><strong>\u00a0<\/strong>allow you to display the total share count of your posts. For readers, a high share count is a good indicator that something is worth reading from start to finish.<\/li>\n\n\n\n<li><strong>User-generated content&nbsp;<\/strong>\u2013 Whenever past customers upload social media posts with your brand in view, you can feature them to build buyer confidence. You can influence more customers to upload user-generated content by running social media contests.&nbsp;<\/li>\n\n\n\n<li><strong>Influencer endorsement&nbsp;<\/strong>\u2013 With the right approach, you can work with influencers who can promote your brand to their followers. Tools like BuzzStream can help you develop an actionable game plan for influencer marketing.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"value\">6. Clear and unique value propositions<\/h3>\n\n\n\n<p>To convince visitors to convert into subscribers, followers, or customers, you need to show them unique value propositions.&nbsp;<\/p>\n\n\n\n<p>This is an absolute must-have in creating your homepage and landing pages. Just make sure it\u2019s readable, visible, and presented well.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">How to write great value propositions<\/h4>\n\n\n\n<p>Just like when writing hooks, you can write great value propositions by mentioning your target audience\u2019s main problem.&nbsp;<\/p>\n\n\n\n<p>One of my favorite value propositions is from&nbsp;<a href=\"https:\/\/www.freshbooks.com\/\" data-lasso-id=\"2882\" target=\"_blank\" rel=\"noopener\"><strong>FreshBooks<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>It\u2019s simple, clear, and focuses on the problems involved in accounting, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The busy tax season<\/li>\n\n\n\n<li>Balancing books<\/li>\n\n\n\n<li>Client relationship management<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"598\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/FreshBooks-Value-Proposition.png\" alt=\"Value Proposition Example from FreshBooks\" class=\"wp-image-4050759\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/FreshBooks-Value-Proposition.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/FreshBooks-Value-Proposition-300x150.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/FreshBooks-Value-Proposition-1024x510.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/FreshBooks-Value-Proposition-768x383.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>Just like FreshBooks, your value proposition must also offer a clear and feasible solution to your audience. This can come before or after you mention their problem.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For example,&nbsp;<a href=\"https:\/\/www.noisli.com\/\" data-lasso-id=\"2883\" target=\"_blank\" rel=\"noopener\"><strong>Noisli<\/strong><\/a><strong>&nbsp;<\/strong>starts with their proposed solution before mentioning the problem they\u2019re trying to solve.&nbsp;<\/p>\n\n\n\n<p>Notice that they also used different typography options to emphasize their offer.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"545\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Noisli-Value-Proposition.png\" alt=\"Noisli Value Proposition\" class=\"wp-image-4050761\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Noisli-Value-Proposition.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Noisli-Value-Proposition-300x136.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Noisli-Value-Proposition-1024x465.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Noisli-Value-Proposition-768x349.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>You can create good value propositions like the examples above using the XYZ Template by entrepreneur&nbsp;<a href=\"https:\/\/steveblank.com\/about\/\" data-lasso-id=\"2884\" target=\"_blank\" rel=\"noopener\"><strong>Steve Blank<\/strong><\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"200\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/XYZ-Template-Basic.png\" alt=\"XYZ Template\" class=\"wp-image-4050762\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/XYZ-Template-Basic.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/XYZ-Template-Basic-300x60.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/XYZ-Template-Basic-768x154.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<p>To use it, you need to answer three basic questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X \u2013&nbsp;<\/strong>Who you\u2019re helping<\/li>\n\n\n\n<li><strong>Y \u2013&nbsp;<\/strong>What you\u2019re helping them with<\/li>\n\n\n\n<li><strong>Z \u2013&nbsp;<\/strong>How you\u2019re helping them<\/li>\n<\/ul>\n\n\n\n<p>You then have to combine your answers together in a single statement.<\/p>\n\n\n\n<p>For example, \u201cWe help&nbsp;<strong>X&nbsp;<\/strong>do&nbsp;<strong>Y&nbsp;<\/strong>doing&nbsp;<strong>Z<\/strong>.\u201d<\/p>\n\n\n\n<p>Let\u2019s say you\u2019re a graphic design agency that caters to small businesses.&nbsp;<\/p>\n\n\n\n<p>Using the XYZ Template, your value proposition can look like this:<\/p>\n\n\n\n<p>\u201cWe help&nbsp;<strong>small online businesses<\/strong>&nbsp;achieve their&nbsp;<strong>online marketing goals&nbsp;<\/strong>through&nbsp;<strong>smart, authoritative, and beautiful visual content<\/strong>&nbsp;<strong>creation<\/strong>.\u201d<\/p>\n\n\n\n<p>Sure, it\u2019s just a rough draft. But it should provide a solid starting point for your value proposition.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Using your credibility to give your value proposition an extra kick<\/h4>\n\n\n\n<p>Once you\u2019ve established some authority, you can also show off your numbers to make your value proposition more convincing.&nbsp;<\/p>\n\n\n\n<p>A perfect example for this is&nbsp;<a href=\"https:\/\/wordpress.com\/\" data-lasso-id=\"2885\" target=\"_blank\" rel=\"noopener\"><strong>WordPress\u2019s<\/strong><\/a>&nbsp;value proposition:&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"459\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Value-Proposition.png\" alt=\"WordPress's Value Proposition\" class=\"wp-image-4050764\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Value-Proposition.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Value-Proposition-300x115.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Value-Proposition-1024x392.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/WordPress-Value-Proposition-768x294.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>Can\u2019t come up with anything unique to show your audience?<\/p>\n\n\n\n<p>Sometimes, combining old ideas into one package and presenting it in a unique way will suffice.&nbsp;<\/p>\n\n\n\n<p>For this to work, you need to be creative with the use of power words and formatting.<\/p>\n\n\n\n<p>Neil Patel, for example, offers digital marketing services that are fundamentally the same as what other brands offer. However, he does an exceptional job at using power words and highlighting benefits with bullet points.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"527\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Neil-Patel-Value-Proposition.png\" alt=\"Neil Patel Value Proposition\" class=\"wp-image-4050765\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Neil-Patel-Value-Proposition.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Neil-Patel-Value-Proposition-300x132.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Neil-Patel-Value-Proposition-1024x450.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Neil-Patel-Value-Proposition-768x337.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p><em>The key here is presentation.&nbsp;<\/em><\/p>\n\n\n\n<p>Your goal is to make users focus on the benefits they can get from you.&nbsp;<\/p>\n\n\n\n<p>Use your value proposition as a signal to activate your sales funnel, leading visitors down the path to conversions.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ctas\">7. CTAs that pop<\/h3>\n\n\n\n<p>Let\u2019s say you did a great job at convincing your audience to stay awhile.&nbsp;<\/p>\n\n\n\n<p>You played your cards right, got them hooked, and showed proof that your strategy or product does work.&nbsp;<\/p>\n\n\n\n<p><em>The question now is, what should readers do next?<\/em><\/p>\n\n\n\n<p>This is where a CTA should come into play.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">What is a CTA?<\/h4>\n\n\n\n<p>A CTA \u2013 short for \u201cCall to Action\u201d \u2013 has one job:&nbsp;<\/p>\n\n\n\n<p><em>Give readers that final push to take action.&nbsp;<\/em><\/p>\n\n\n\n<p>If you look closely, you\u2019ll see that the value proposition examples above also come with CTAs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"605\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/FreshBooks-CTA.png\" alt=\"FreshBooks CTA\" class=\"wp-image-4050766\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/FreshBooks-CTA.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/FreshBooks-CTA-300x151.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/FreshBooks-CTA-1024x516.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/FreshBooks-CTA-768x387.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">How to create an effective CTA<\/h4>\n\n\n\n<p>To write a compelling CTA, put yourself in your audience\u2019s shoes.&nbsp;<\/p>\n\n\n\n<p>Think about their goals, who they are, and what\u2019s standing in their way.&nbsp;<\/p>\n\n\n\n<p>There\u2019s a reason why a lot of websites use a CTA like \u201cStart My Free Trial\u201d or \u201cSign Up for Free.\u201d<\/p>\n\n\n\n<p>You see, most people are afraid to take risks.<\/p>\n\n\n\n<p><em>With words like \u201cfree\u201d and \u201ctrial,\u201d you can spur action by taking that fear out of the picture.<\/em><\/p>\n\n\n\n<p>Long story short, always remember to think of your audience when choosing the words for your CTA.&nbsp;<\/p>\n\n\n\n<p><strong>Let me give you some ideas and who they work best with:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cLearn more\u201d&nbsp;<\/strong>\u2013 Users who are interested but not yet in a buying mode.&nbsp;<\/li>\n\n\n\n<li><strong>\u201cGet started\u201d \u2013&nbsp;<\/strong>Existing leads who are eager to take some action.<\/li>\n\n\n\n<li><strong>\u201cSave $X Now\u201d \u2013<\/strong>&nbsp;Budget-conscious leads in a buying mode.&nbsp;<\/li>\n\n\n\n<li><strong>\u201cCreate Account\u201d \u2013<\/strong>&nbsp;Interested users who aren\u2019t expecting to pay money.&nbsp;<\/li>\n\n\n\n<li><strong>\u201cView Demo\u201d \u2013<\/strong>&nbsp;Interested leads who want to see results firsthand.&nbsp;<\/li>\n\n\n\n<li><strong>\u201cSubscribe Now\u201d \u2013<\/strong>&nbsp;Users who are looking for more free information from you.<\/li>\n<\/ul>\n\n\n\n<p>Keep in mind that there are thousands of words you can use in your CTA. If you focus on your target audience, you won\u2019t have trouble finding the right words.&nbsp;<\/p>\n\n\n\n<p>In some cases, websites also use different CTAs on the same page for different types of leads.&nbsp;<\/p>\n\n\n\n<p>For instance,&nbsp;<a href=\"https:\/\/slack.com\/\" data-lasso-id=\"2886\" target=\"_blank\" rel=\"noopener\"><strong>Slack<\/strong><\/a><strong>&nbsp;<\/strong>uses the CTAs \u201cLearn How\u201d and \u201cUpgrade Your Plan\u201d on their homepage.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"583\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Slack-CTA.png\" alt=\"Slack CTA\" class=\"wp-image-4050767\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Slack-CTA.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Slack-CTA-300x146.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Slack-CTA-1024x497.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Slack-CTA-768x373.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>The first CTA is for new visitors who know nothing about Slack.&nbsp;<\/p>\n\n\n\n<p>The second CTA, on the other hand, is for existing users who may be interested in unlocking more features.<\/p>\n\n\n\n<p>Pro tip: try to come up with multiple versions of your CTA. Using a tool like&nbsp;<a href=\"https:\/\/masterblogging.com\/go\/convertbox\/\" aria-label=\" (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2887\" target=\"_blank\" data-lasso-name=\"ConvertBox\"><strong>ConvertBox<\/strong><\/a>, you can \u201csplit test\u201d your CTA variations to identify the best version.&nbsp;<\/p>\n\n\n\n<p><strong>Besides that, here are four&nbsp;more tips for creating CTAs:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use CTAs where they matter \u2013&nbsp;<\/strong>CTAs aren\u2019t only for landing pages or product pages. You can also use them within your content for small user actions, like leaving a comment or visiting a page.<\/li>\n\n\n\n<li><strong>Keep it short \u2013<\/strong>&nbsp;Anything more than 10 words is already too long for a CTA. Remember, the longer your CTA, the more time users take to decide whether to click or not.<\/li>\n\n\n\n<li><strong>Pick the right color \u2013&nbsp;<\/strong>It\u2019s generally a good practice to pick a color for your CTA that contrasts with the background. This will make your CTA easier to spot and much more inviting to click.<\/li>\n\n\n\n<li><strong>Optimize for different devices \u2013&nbsp;<\/strong>Be sure to test your website on multiple devices to see if your CTA is displayed properly. You don\u2019t want to ruin the user experience with a CTA that looks too big or too small.&nbsp;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"purchaseintent\">8. Purchase intent keywords<\/h3>\n\n\n\n<p>Yes \u2013 keywords count as on-page elements, too.&nbsp;<\/p>\n\n\n\n<p>If you want to optimize any page or post for a certain keyword, you need to put them in the right places.&nbsp;<\/p>\n\n\n\n<p>But before you worry about keyword placement, you need to ensure one thing:&nbsp;<\/p>\n\n\n\n<p><em>Are you targeting the keywords that will help you pull in the right users?<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">What keywords should you target?<\/h4>\n\n\n\n<p>In case you didn\u2019t know, there are three types of keywords according to search intent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Informational \u2013<\/strong>&nbsp;Keywords that are used by people purely for research purposes.<\/li>\n\n\n\n<li><strong>Navigational \u2013<\/strong>&nbsp;Keywords that contain a specific brand name.&nbsp;<\/li>\n\n\n\n<li><strong>Transactional \u2013<\/strong>&nbsp;Keywords that are used by people with purchase intent.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Three-Types-of-Search-Intent.png\" alt=\"Three Types of Search Intent\" class=\"wp-image-4050770\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Three-Types-of-Search-Intent.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Three-Types-of-Search-Intent-300x180.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Three-Types-of-Search-Intent-768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n<p>You can learn more about these different keyword types from my&nbsp;<a href=\"https:\/\/masterblogging.com\/keyword-research\/\" data-lasso-id=\"2888\"><strong>keyword research guide<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>If you want more conversions, you need to start optimizing for transactional keywords.&nbsp;<\/p>\n\n\n\n<p>These are keywords that people use when they\u2019re close to a purchase decision.&nbsp;<\/p>\n\n\n\n<p>Transactional keywords usually contain terms like \u201cbuy,\u201d \u201cprice,\u201d \u201cdiscount,\u201d or \u201cfor sale.\u201d These terms clearly indicate that the user is close to making a purchase.<\/p>\n\n\n\n<p>By targeting transactional keywords, you can attract visitors who are more likely to convert into paying customers.&nbsp;<\/p>\n\n\n\n<p><strong>That\u2019s how proper keyword research can increase your conversion rate.&nbsp;<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">How to look for transactional keywords<\/h4>\n\n\n\n<p>You can use&nbsp;<a href=\"https:\/\/masterblogging.com\/best-keyword-research-tools\/\" data-lasso-id=\"2889\"><strong>keyword research tools<\/strong><\/a>&nbsp;with a reliable filter feature to easily snag transactional keywords.&nbsp;<\/p>\n\n\n\n<p>My top recommendation would be&nbsp;<strong><a href=\"https:\/\/masterblogging.com\/go\/semrush\/\" aria-label=\"Semrush (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2890\" target=\"_blank\" data-lasso-name=\"Semrush\">Semrush<\/a><\/strong> with its Keyword Magic Tool.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"512\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Keyword-Magic-Tool-Filters.png\" alt=\"Keyword Magic Tool Filters\" class=\"wp-image-4050771\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Keyword-Magic-Tool-Filters.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Keyword-Magic-Tool-Filters-300x128.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Keyword-Magic-Tool-Filters-1024x437.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Keyword-Magic-Tool-Filters-768x328.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>After you identify transactional keywords, the next step is to know where to place them.&nbsp;<\/p>\n\n\n\n<p><strong>Below is a list of page elements you should optimize:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Headline \u2013&nbsp;<\/strong>Placing keywords in your headline can help you rank higher in search engine results. More importantly, it will tell visitors with purchase intent that you have the products or services they\u2019re looking for.&nbsp;<\/li>\n\n\n\n<li><strong>Meta description \u2013&nbsp;<\/strong>The meta description is the short snippet of text that appears underneath your headline in search engine results pages. While it won\u2019t directly affect your search engine rankings, it can have a positive effect on click-throughs.&nbsp;<\/li>\n\n\n\n<li><strong>Headings and subheadings \u2013&nbsp;<\/strong>Adding subheadings to your content is a surefire way to make it more readable and scannable. Subheading text can also appear in \u201clist\u201d featured snippets, which will help you get more organic clicks.&nbsp;<\/li>\n\n\n\n<li><strong>Within the content \u2013&nbsp;<\/strong>When weaving keywords into your content, many SEO experts recommend doing so within the first few sentences. You should then insert variations of your keyword throughout the rest of your content.&nbsp;<\/li>\n\n\n\n<li><strong>Page URL \u2013&nbsp;<\/strong>The page URL is the easiest place to put your target keyword in. You can simply use the keyword as the URL slug as is \u2013 search engines and readers won\u2019t complain.&nbsp;<\/li>\n\n\n\n<li><strong>Image name and alt text \u2013&nbsp;<\/strong>You may not know it yet, but search engines like Google also index images through keywords. Images can be optimized by adding keywords to their filename and alt text tag.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content\">9. Authoritative content<\/h3>\n\n\n\n<p>Truth be told, I don\u2019t really like focusing on keyword optimization when writing blog posts.&nbsp;<\/p>\n\n\n\n<p>My personal rule is to focus on content quality. And if you commit to creating an authoritative and comprehensive piece, your target keywords should naturally fall into place.<\/p>\n\n\n\n<p>Quality content will also help you win your target audience\u2019s trust. This leads to increased buyer confidence, which will inevitably result in more sales.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">How to write high-quality content<\/h4>\n\n\n\n<p>Throughout my blogging career, I\u2019ve published several posts aimed at helping bloggers create top-notch content.&nbsp;<\/p>\n\n\n\n<p>To keep things up to speed, allow me to link to those posts instead:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/masterblogging.com\/list-posts\/\" data-lasso-id=\"2891\">How to Write List Posts that Get Thousands of Visitors<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/masterblogging.com\/blog-post-structure\/\" data-lasso-id=\"2892\">How to Create the Perfect Blog Post Structure (with FREE Templates)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/masterblogging.com\/write-quality-content\/\" data-lasso-id=\"2893\">Step-By-Step Guide to Write High-Quality Content for Your Blog<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/masterblogging.com\/persuasive-blog-posts\/\" data-lasso-id=\"2894\">12 Powerful Tips on How to Write Persuasive Blog Posts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/masterblogging.com\/hiring-writers\/\" data-lasso-id=\"2895\">How to Find and Hire Talented Blog Writers<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"internallinks\">10. Internal links&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Speaking of authoritative content, are you sure readers are seeing enough from your blog?&nbsp;<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-2\" data-ss-post-id=\"4050723\" data-nonce=\"88c42e4445\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Before+subscribing+or+buying%2C+savvy+users+like+to+know+everything+about+the+brand+behind+the+offer.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4050723&#038;via=MasterBlogging_\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Before subscribing or buying, savvy users like to know everything about the brand behind the offer.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Before+subscribing+or+buying%2C+savvy+users+like+to+know+everything+about+the+brand+behind+the+offer.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4050723&#038;via=MasterBlogging_\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p><em>Some of them do this by browsing the website\u2019s blog section.&nbsp;<\/em><\/p>\n\n\n\n<p>They want to know if you really know your stuff. And to make this process easier for them, you need to load up on internal links to relevant blog posts.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Planning the internal blog structure of your blog<\/h4>\n\n\n\n<p>Not a lot of new bloggers know this, but there\u2019s a science behind internal linking.&nbsp;<\/p>\n\n\n\n<p><strong>It must be done with a logical structure in mind.&nbsp;<\/strong><\/p>\n\n\n\n<p>This will not only benefit your website\u2019s SEO. It\u2019ll also have an undeniable, positive impact on the user experience.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"682\" height=\"300\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/What-are-internal-links.png\" alt=\"What are Internal Links\" class=\"wp-image-4050773\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/What-are-internal-links.png 682w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/What-are-internal-links-300x132.png 300w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/figure><\/div>\n\n\n<p>Internal linking will also allow you to squeeze the most value out of your traffic. It allows you to distribute high-quality traffic from popular posts to key conversion pages, like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sign-up pages<\/li>\n\n\n\n<li>Product pages<\/li>\n\n\n\n<li>&#8220;Contact us\u201d pages<\/li>\n<\/ul>\n\n\n\n<p>An \u201cin-line\u201d link is the most typical example of an internal link. This pertains to a link embedded in an anchor text within the page\u2019s copy.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"453\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Internal-Link-Example.png\" alt=\"Example of an In-Line Link\" class=\"wp-image-4050775\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Internal-Link-Example.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Internal-Link-Example-300x113.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Internal-Link-Example-1024x387.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Internal-Link-Example-768x290.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>In-line internal links are useful for connecting related pieces of content. This will help readers see more of your blog while maximizing the value they can get from the experience.<\/p>\n\n\n\n<p>However, it\u2019s also a good idea to place sidebar links to help users discover content they might be interested in.&nbsp;<\/p>\n\n\n\n<p>I use this technique on my own blog to funnel traffic to pillar content.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"588\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Sidebar-Navigation-Links.png\" alt=\"Sidebar Navigation Links\" class=\"wp-image-4050776\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Sidebar-Navigation-Links.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Sidebar-Navigation-Links-300x147.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Sidebar-Navigation-Links-1024x502.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Sidebar-Navigation-Links-768x376.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>You can learn more by reading my&nbsp;<a href=\"https:\/\/masterblogging.com\/internal-linking\/\" data-lasso-id=\"2896\"><strong>complete internal linking guide<\/strong><\/a>.<\/p>\n\n\n\n<p>For now, I need you to remember the following rules when using internal links:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Never force internal links \u2013&nbsp;<\/strong>Don\u2019t plant in-line internal links if they don\u2019t add value to the reader\u2019s experience. Forcing internal links will only add distractions that can put off your audience.<\/li>\n\n\n\n<li><strong>Think twice before keyword-optimizing internal links \u2013&nbsp;<\/strong>According to&nbsp;<a href=\"https:\/\/neilpatel.com\/blog\/avoid-over-optimizing\/\" data-lasso-id=\"2897\" target=\"_blank\" rel=\"noopener\"><strong>Neil Patel<\/strong><\/a>&nbsp;himself, using keyword-optimized anchor texts for internal links can be indicative of \u201cover-optimization.\u201d This could lead to a penalization, which then results in less organic traffic.<\/li>\n\n\n\n<li><strong>Don\u2019t use too many internal links in one post \u2013<\/strong>&nbsp;Put simply, too many internal links in one post can be too distracting for readers. This shouldn\u2019t be a problem if you\u2019re only adding internal links naturally.&nbsp;<\/li>\n\n\n\n<li><strong>Set internal links to open a new tab \u2013<\/strong>&nbsp;Don\u2019t forget to set any link to open in a new tab, including internal links. You want your audience to finish what they\u2019re reading, so make it easy for them to return.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"linkstostudies\">11. Links to relevant studies<\/h3>\n\n\n\n<p>Showing off your content library through internal links will help win your audience\u2019s trust.&nbsp;<\/p>\n\n\n\n<p><em>They\u2019re also more likely to believe your message if you can provide links to relevant studies.<\/em><\/p>\n\n\n\n<p>Technically, it\u2019s the same as mentioning a shocking statistic to get your audience\u2019s attention. The main difference is, you\u2019re doing it to validate claims you\u2019ve made throughout the rest of the content.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">How to look for relevant studies to cite<\/h4>\n\n\n\n<p>You don\u2019t need to be a blogging expert to be able to find relevant studies to mention in your post.&nbsp;<\/p>\n\n\n\n<p><em>With Google, you can find relevant studies that support your points within minutes.&nbsp;<\/em><\/p>\n\n\n\n<p>The trick I use is to run a search using queries like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword + \u201cstatistics\u201d<\/li>\n\n\n\n<li>Keyword + \u201cstudies\u201d<\/li>\n\n\n\n<li>Keyword + \u201cdata\u201d<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"546\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Relevant-Studies.png\" alt=\"How to Look for Relevant Studies on Google\" class=\"wp-image-4050777\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Relevant-Studies.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Relevant-Studies-300x137.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Relevant-Studies-1024x466.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Relevant-Studies-768x349.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>To get the latest numbers, set your search date range to the past 24 hours, week, month, or year.<\/p>\n\n\n\n<p>You can do this by clicking&nbsp;<strong>\u2018Tools\u2019&nbsp;<\/strong>and choosing the right option from the drop-down menu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"593\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Date-Range.png\" alt=\"How to Set a Date Range on Google\" class=\"wp-image-4050778\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Date-Range.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Date-Range-300x148.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Date-Range-1024x506.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Date-Range-768x380.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p><em>That\u2019s about it.&nbsp;<\/em><\/p>\n\n\n\n<p>Ideally, you should look for listicles with a ton of relevant statistics you can choose from. Just remember to dig up the original source of the data to make your content more credible.&nbsp;<\/p>\n\n\n\n<p>Following the links on posts published by third parties should eventually take you there.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"440\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Following-Links.png\" alt=\"Finding the Original Source\" class=\"wp-image-4050779\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Following-Links.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Following-Links-300x110.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Following-Links-1024x375.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Following-Links-768x282.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>Remember to set external links to open in new tabs. After all, you want to keep readers on your site \u2013 not send them elsewhere.<\/p>\n\n\n\n<p>Lastly, you don\u2019t have to worry about applying the \u201cnofollow\u201d tag if you believe you\u2019re linking to a reputable resource. If you\u2019re citing a statistic that\u2019s directly related to your content, Google will see it as natural link building.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"assets\">12. Shareable assets<\/h3>\n\n\n\n<p>Found some interesting stats to mention?<\/p>\n\n\n\n<p>The easiest route would be to use text-based links.&nbsp;<\/p>\n\n\n\n<p>But if you found something worth highlighting, you can turn it into something shareable \u2013 like an infographic or simple visual.&nbsp;<\/p>\n\n\n\n<p>Authoritative brands like&nbsp;<a href=\"https:\/\/www.emarketer.com\/content\/us-time-spent-with-mobile-2019\" data-lasso-id=\"2898\" target=\"_blank\" rel=\"noopener\"><strong>eMarketer<\/strong><\/a><strong>&nbsp;<\/strong>use custom infographics to get their point across. As a result, they get more natural backlinks and conversions by building their authority.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"1242\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/eMarketer-Infographic.png\" alt=\"Infographic from eMarketer\" class=\"wp-image-4050780\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/eMarketer-Infographic.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/eMarketer-Infographic-290x300.png 290w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/eMarketer-Infographic-989x1024.png 989w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/eMarketer-Infographic-768x795.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>Of course, I also used custom graphics several times to make my content more authoritative and shareable.<\/p>\n\n\n\n<p>Believe it or not, most graphics only take less than 10 minutes to create. This is true if you want something simple yet clear enough to effectively present data.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Consumers-Initial-Visit.png\" alt=\"Simple Graphic \" class=\"wp-image-4050786\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Consumers-Initial-Visit.png 800w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Consumers-Initial-Visit-300x180.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Consumers-Initial-Visit-768x461.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p>I\u2019m also particularly proud of the simple infographic below for my post about creating blog post structures.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"1200\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Structure-a-List-Post.png\" alt=\"How to Structure a List Post Infographic\" class=\"wp-image-4050787\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Structure-a-List-Post.png 600w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Structure-a-List-Post-150x300.png 150w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/How-to-Structure-a-List-Post-512x1024.png 512w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<p><em>With a little guidance, I\u2019m sure you can whip up something better.&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">How to create shareable assets<\/h4>\n\n\n\n<p>If you have the budget, you can hire graphic design services to build infographics for your blog.&nbsp;<\/p>\n\n\n\n<p>Otherwise, you can use drag-and-drop tools like <a href=\"https:\/\/masterblogging.com\/go\/visme\/\" rel=\"nofollow noopener\" data-lasso-id=\"2899\" target=\"_blank\" data-lasso-name=\"Visme\">Visme<\/a> or&nbsp;<a href=\"https:\/\/masterblogging.com\/go\/canva\/\" rel=\"nofollow noopener\" data-lasso-id=\"2900\" target=\"_blank\" data-lasso-name=\"Canva\">Canva<\/a>&nbsp;to build graphics yourself.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"371\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Canva.png\" alt=\"Canva\" class=\"wp-image-4050782\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Canva.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Canva-300x93.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Canva-1024x317.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Canva-768x237.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>One of the main reasons I recommend Canva is its collection of ready-to-use templates.<\/p>\n\n\n\n<p>Suppose you want to create a visual chart to present your findings in your latest case study.&nbsp;<\/p>\n\n\n\n<p>Just search for \u201c<strong>Visual Charts<\/strong>\u201d on Canva\u2019s \u201c<strong>Templates<\/strong>\u201d tab to find templates that can help you.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"604\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Canva-Templates.png\" alt=\"Canva Templates\" class=\"wp-image-4050784\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Canva-Templates.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Canva-Templates-300x151.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Canva-Templates-1024x515.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Canva-Templates-768x387.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>You can also make certain parts of your content more shareable by transforming them into \u201ctweetable\u201d quotes.&nbsp;<\/p>\n\n\n\n<p>My long-time readers should know that this is something I like to do myself.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"494\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Master-Blogging-Tweetable-Quote.png\" alt=\"Tweetable Quote\" class=\"wp-image-4050785\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Master-Blogging-Tweetable-Quote.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Master-Blogging-Tweetable-Quote-300x124.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Master-Blogging-Tweetable-Quote-1024x422.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Master-Blogging-Tweetable-Quote-768x316.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p><em>Looks fancy, right?&nbsp;<\/em><\/p>\n\n\n\n<p>No \u2013 you don\u2019t need to learn code to add tweetable quotes to your content.&nbsp;<\/p>\n\n\n\n<p><strong>Here\u2019s a list of WordPress plugins you can use to create tweetable quotes in a snap:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/masterblogging.com\/go\/socialsnap\/\" aria-label=\" (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2901\" data-lasso-name=\"SocialSnap\" target=\"_blank\"><strong>Social Snap<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/better-click-to-tweet\/\" data-lasso-id=\"2902\" target=\"_blank\" rel=\"noopener\"><strong>Better Click To Tweet<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wordpress.org\/plugins\/coblocks\/\" data-lasso-id=\"2903\" target=\"_blank\" rel=\"noopener\"><strong>CoBlocks<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"forms\">13. Smart conversion forms<\/h3>\n\n\n\n<p>At this point, we\u2019ve done a lot to make your website conversion-ready for users.<\/p>\n\n\n\n<p>We already talked about CTAs, which should your audience\u2019s doorway to becoming more than just visitors.&nbsp;<\/p>\n\n\n\n<p>Other than that, there are still a few things you can try to supercharge conversions on your blog.&nbsp;<\/p>\n\n\n\n<p>If your conversion goal is to get your audience\u2019s email addresses, what you need are smart email capture forms.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">How to create conversion forms<\/h4>\n\n\n\n<p>By now, there\u2019s a good chance you already have a \u201ccontact us\u201d page on your blog.&nbsp;<\/p>\n\n\n\n<p>Unfortunately, you shouldn\u2019t rely on a \u201ccontact us\u201d page to generate leads. That\u2019s because most people only use a website\u2019s contact page if:&nbsp;<\/p>\n\n\n\n<ol style=\"list-style-type:1\" class=\"wp-block-list\">\n<li>They\u2019re already highly interested in a website\u2019s products or services<\/li>\n\n\n\n<li>They want to ask a very specific question to the website\u2019s owner<\/li>\n\n\n\n<li>There\u2019s no other way to reach the website\u2019s owner<\/li>\n<\/ol>\n\n\n\n<p>With a tool like&nbsp;<a class=\"rank-math-link\" href=\"https:\/\/masterblogging.com\/convertbox-review\/\" data-lasso-id=\"2904\"><strong>ConvertBox<\/strong><\/a>, you can build better email capture forms that you can display anywhere.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"598\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox.png\" alt=\"ConvertBox\" class=\"wp-image-4050789\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox-300x150.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox-1024x510.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox-768x383.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>ConvertBox allows you to easily design in-line and overlay forms designed to convert readers into subscribers.<\/p>\n\n\n\n<p>The overlay forms you can build include a sticky bar, callout modal, center modal, and full-page form.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"815\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox-Overlays.png\" alt=\"ConvertBox Form Types\" class=\"wp-image-4050790\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox-Overlays.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox-Overlays-300x204.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox-Overlays-1024x695.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox-Overlays-768x522.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sticky Bar \u2013&nbsp;<\/strong>A sticky bar allows forms to be visible even as users scroll through a page. Despite this, they don\u2019t disrupt the user experience since they\u2019re almost always designed to be small.<\/li>\n\n\n\n<li><strong>Center Modal \u2013&nbsp;<\/strong>If you prefer to display a traditional pop-up form, the center modal is what you want. Just be cautious since they can distract readers if not implemented properly.&nbsp;<\/li>\n\n\n\n<li><strong>Full Page \u2013<\/strong>&nbsp;The advantage of a full-page form is that you\u2019re guaranteed to get the audience\u2019s attention. But since they cover up the entire content when displayed, use them with care.&nbsp;<\/li>\n\n\n\n<li><strong>Callout Modal \u2013<\/strong>&nbsp;A callout modal resembles a chat notification that can be manually closed by users. Apart from being non-distracting, callout modals can make value propositions and CTAs look more natural and personal.<\/li>\n<\/ul>\n\n\n\n<p>I use different overlay forms on specific pages of Master Blogging.&nbsp;<\/p>\n\n\n\n<p>For example, here\u2019s a callout modal I use to generate conversions on my Content Rulebook landing page:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"655\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox-Callout-Modal.png\" alt=\"Callout Modal Example\" class=\"wp-image-4050791\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox-Callout-Modal.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox-Callout-Modal-300x164.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox-Callout-Modal-1024x559.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ConvertBox-Callout-Modal-768x419.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>Moving over to embedded forms, there are only two options: large embedded and small embedded.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Large Embedded \u2013&nbsp;<\/strong>A \u201cLarge Embedded\u201d form can be inserted anywhere within the content. The more engaging your content is, the more effective this type of form is.&nbsp;<\/li>\n\n\n\n<li><strong>Small Embedded \u2013&nbsp;<\/strong>\u201cSmall Embedded\u201d forms are no different from your traditional sidebar form. They\u2019re unlikely to disrupt the user experience, but there\u2019s also a chance they\u2019ll be ignored due to banner blindness.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The main advantage of custom forms is that they can be integrated into pages as seamlessly as you want. You can even set advanced display and targeting options to make sure they\u2019ll only appear when necessary.&nbsp;&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"logos\">14. Trust logos and banners<\/h3>\n\n\n\n<p>It doesn\u2019t matter how you write your copy, design your pages, or present essential conversion elements.&nbsp;<\/p>\n\n\n\n<p><em>Your target audience will not convert if they don\u2019t trust you.&nbsp;<\/em><\/p>\n\n\n\n<p><strong>Period.&nbsp;<\/strong><\/p>\n\n\n\n<p>The problem is, building trust takes a lot of time.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why a lot of websites leverage the trust people have for other popular brands to build buyer confidence.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">What are trust logos and \u201cas featured in\u201d banners?<\/h4>\n\n\n\n<p>Popular bloggers like&nbsp;<a href=\"https:\/\/www.nomadicmatt.com\/\" data-lasso-id=\"2905\" target=\"_blank\" rel=\"noopener\"><strong>Nomadic Matt<\/strong><\/a>&nbsp;use \u201cas featured in\u201d banners to instantly establish their authority to their audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"789\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Nomadic-Matt-As-Featured-In.png\" alt=\"Nomadic Matt As Featured In\" class=\"wp-image-4050792\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Nomadic-Matt-As-Featured-In.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Nomadic-Matt-As-Featured-In-300x197.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Nomadic-Matt-As-Featured-In-1024x673.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Nomadic-Matt-As-Featured-In-768x505.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>This isn\u2019t to say they don\u2019t have authority by themselves. Rather, these banners are meant to tell new visitors that they\u2019re the real deal.<\/p>\n\n\n\n<p><strong>As a result, readers will be more receptive to whatever value proposition you present them.<\/strong><\/p>\n\n\n\n<p>Next up, we have trust logos from companies and organizations like PayPal, BBB, Visa-Mastercard, and Norton. They may be used to indicate a website\u2019s accepted payments, certifications, or offered guarantees.&nbsp;<\/p>\n\n\n\n<p>For example, take a look at the \u201caccepted payments\u201d logos from&nbsp;<a href=\"https:\/\/www.asos.com\/\" data-lasso-id=\"2906\" target=\"_blank\" rel=\"noopener\"><strong>ASOS<\/strong><\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"296\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ASOS-Accepted-Payments-Logos.png\" alt=\"Accepted Payments Logos \" class=\"wp-image-4050793\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ASOS-Accepted-Payments-Logos.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ASOS-Accepted-Payments-Logos-300x74.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ASOS-Accepted-Payments-Logos-1024x253.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/ASOS-Accepted-Payments-Logos-768x189.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>You can also get creative with your logos and present them alongside any guarantees you may have.&nbsp;<\/p>\n\n\n\n<p>For example, here\u2019s how&nbsp;<a href=\"https:\/\/masterblogging.com\/keyword-revealer-review\/\" class=\"rank-math-link\" data-lasso-id=\"2907\"><strong>Keyword Revealer<\/strong><\/a><strong>&nbsp;<\/strong>presents trust logos on their pricing page:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"881\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Keyword-Revealer-Trust-Logos.png\" alt=\"Keyword Revealer Trust Logos\" class=\"wp-image-4050795\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Keyword-Revealer-Trust-Logos.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Keyword-Revealer-Trust-Logos-300x220.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Keyword-Revealer-Trust-Logos-1024x752.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Keyword-Revealer-Trust-Logos-768x564.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">How to get \u201cas featured in\u201d banners?<\/h4>\n\n\n\n<p>The process of designing these banners itself isn\u2019t a big deal. In fact, I\u2019m pretty sure you\u2019re already capable of building one with <a href=\"https:\/\/masterblogging.com\/go\/canva\/\" rel=\"nofollow noopener\" data-lasso-id=\"2908\" data-lasso-name=\"Canva\" target=\"_blank\">Canva<\/a>.&nbsp;<\/p>\n\n\n\n<p><em>What you need to worry about is earning the right to use these banners on your website.&nbsp;<\/em><\/p>\n\n\n\n<p>As a new blogger, I advise you to start small and&nbsp;<a class=\"rank-math-link\" href=\"https:\/\/masterblogging.com\/guest-blogging\/\" data-lasso-id=\"2909\"><strong>submit guest posts<\/strong><\/a>&nbsp;to authoritative websites in your niche. Once you sharpen your skills, experience, and credibility, work your way up publications that accept contributions, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.huffpost.com\/static\/how-to-pitch-huffpost\" data-lasso-id=\"2910\" target=\"_blank\" rel=\"noopener\"><strong>HuffPost<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.business2community.com\/become-a-contributor\" data-lasso-id=\"2911\" target=\"_blank\" rel=\"noopener\"><strong>Business2Community<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/writers-guidelines-for-search-engine-journal\/\" data-lasso-id=\"2912\" target=\"_blank\" rel=\"noopener\"><strong>Search Engine Journal<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.entrepreneur.com\/writers-guidelines\" data-lasso-id=\"2913\" target=\"_blank\" rel=\"noopener\"><strong>Entrepreneur<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">How to get other trust logos?<\/h4>\n\n\n\n<p>Remember, you need to legally acquire the rights to display trust logos on your website.&nbsp;<\/p>\n\n\n\n<p>That means you should head to the website of the company or organization you want a trust logo from. And from there, learn about their terms and the exact process of acquiring a logo for your website.&nbsp;<\/p>\n\n\n\n<p>For example, if you purchased an SSL certificate from&nbsp;<a href=\"https:\/\/www.websecurity.digicert.com\/install-norton-seal\" data-lasso-id=\"2914\" target=\"_blank\" rel=\"noopener\"><strong>DigiCert<\/strong><\/a>, then you\u2019re qualified to use a \u201cNorton Seal.\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"597\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/DigiCert.png\" alt=\"DigiCert Norton Seal\" class=\"wp-image-4050796\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/DigiCert.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/DigiCert-300x149.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/DigiCert-1024x509.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/DigiCert-768x382.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>You just need to follow their three-step process, which involves verifying your website, generating your script, and waiting for activation.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"619\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Choose-Your-Seal.png\" alt=\"Choose Your DigiCert Seal\" class=\"wp-image-4050797\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Choose-Your-Seal.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Choose-Your-Seal-300x155.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Choose-Your-Seal-1024x528.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Choose-Your-Seal-768x396.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p><em>Just one more thing.&nbsp;<\/em><\/p>\n\n\n\n<p>Remember that different trust logos and banners have different purposes.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re purely focusing on blogging, \u201cas featured in\u201d banners should be your top priority. But if you run an eCommerce store, reassure your audience that you\u2019re backed by companies and organizations they can trust.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"offers\">15. Opt-in offers<\/h3>\n\n\n\n<p>I\u2019ll tell you what, getting your first subscriber, follower, or customer is exhilarating.<\/p>\n\n\n\n<p>With the strategies above, I guarantee that you\u2019re on the way there.&nbsp;<\/p>\n\n\n\n<p>But if results are a bit slow, you can stimulate conversions by presenting your audience with opt-in offers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">What are opt-in offers?<\/h4>\n\n\n\n<p>An opt-in offer or \u201copt-in bribe\u201d is something you present your visitors as a bonus for taking action.&nbsp;<\/p>\n\n\n\n<p>For years, countless bloggers have offered free eBooks to encourage their visitors to convert. On one hand, I offer my visitors an in-depth report on the challenges bloggers face and how to overcome them.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"508\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Blog-Content-Writing-Challenges.png\" alt=\"Master Blogging Opt-In Offer\" class=\"wp-image-4050798\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Blog-Content-Writing-Challenges.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Blog-Content-Writing-Challenges-300x127.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Blog-Content-Writing-Challenges-1024x433.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Blog-Content-Writing-Challenges-768x325.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p><strong>Other than eBooks and free reports, here are other types of opt-in offers brands use:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free templates<\/li>\n\n\n\n<li>Free trials<\/li>\n\n\n\n<li>Discounts&nbsp;<\/li>\n\n\n\n<li>Coupon codes<\/li>\n\n\n\n<li>Early access<\/li>\n\n\n\n<li>Free resources (checklists, cheat sheets, and tools lists)<\/li>\n<\/ul>\n\n\n\n<p>With an email marketing platform, you can automate emails that send freebies to users as soon as they sign up.&nbsp;<\/p>\n\n\n\n<p>Alternatively, you can simply tell users to send you an email so you can personally send them the goodies. But if you ask me, automation is the way to go for maximum efficiency and user experience.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"bonus\">Bonus: Tracking strategy to scale results<\/h3>\n\n\n\n<p>How does it feel to know 15 strategies that pros use to increase conversions?&nbsp;<\/p>\n\n\n\n<p>If you think about it, none of these strategies are too difficult or technical for a solo blogger. You just need to be patient and implement them one at a time.&nbsp;<\/p>\n\n\n\n<p><em>After you\u2019re done with them, don\u2019t relax just yet.&nbsp;<\/em><\/p>\n\n\n\n<p>You need to develop a long-term plan by setting up a tracking system that will help fine-tune strategies over time.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">How to develop a tracking strategy<\/h4>\n\n\n\n<p>Individual platforms, like email marketing tools and form builders, should have built-in analytics to help you track results.&nbsp;<\/p>\n\n\n\n<p>But if I were you, I\u2019d also use&nbsp;<strong>Google Analytics&nbsp;<\/strong>to get a 360-view of my blog\u2019s metrics and goals.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1131\" height=\"557\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Analytics.png\" alt=\"Google Analytics\" class=\"wp-image-4050800\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Analytics.png 1131w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Analytics-300x148.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Analytics-1024x504.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Analytics-768x378.png 768w\" sizes=\"(max-width: 1131px) 100vw, 1131px\" \/><\/figure><\/div>\n\n\n<p><strong>Using Google Analytics will provide you with a ton of benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Observe traffic on a page level \u2013&nbsp;<\/strong>Google Analytics makes it easy to analyze the performance of your individual pages. It also tracks how your audience explores your website by determining the order they visit pages and when they leave.<\/li>\n\n\n\n<li><strong>Understand your audience \u2013<\/strong>&nbsp;You can use Google Analytics to understand who your website visitors are. It can identify your audience\u2019s interest groups, browsing device, age, gender, location, and more.<\/li>\n\n\n\n<li><strong>Track performance metrics \u2013<\/strong>&nbsp;Whether you like it or not, successful blogging is a numbers game. Google Analytics will help you play by revealing essential metrics like monthly traffic, bounce rate, and session duration.&nbsp;<\/li>\n\n\n\n<li><strong>Get smart insights \u2013<\/strong>&nbsp;Google Analytics proactively provides insights based on your website\u2019s performance data. These insights are organized into categories like content analysis, user behavior, technical performance, and geographic analysis.&nbsp;<\/li>\n\n\n\n<li><strong>Set and track conversion goals \u2013&nbsp;<\/strong>Finally, Google Analytics allows you to set up goals that you can track from within the platform. Goals can be about revenue, acquisition, inquiry, or engagement \u2013 from signing up to playing a video on your website.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"970\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Analytics-Insights.png\" alt=\"Google Analytics Insights\" class=\"wp-image-4050801\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Analytics-Insights.png 1200w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Analytics-Insights-300x243.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Analytics-Insights-1024x828.png 1024w, https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/03\/Google-Analytics-Insights-768x621.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n<p>Long story short, Google Analytics will help you turn data into opportunities to improve your website and achieve your goals.&nbsp;<\/p>\n\n\n\n<p>I almost always start my day looking at the latest changes in my Google Analytics data. And once your blog\u2019s traffic and sales get rolling, I\u2019m sure you will do the same, too.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h3>\n\n\n\n<p>I know \u2013 improving your conversion rates is a lot of work.&nbsp;<\/p>\n\n\n\n<p>Just remember that every top-selling website out there had to go through these strategies at one point.&nbsp;<\/p>\n\n\n\n<p>Remember, if successful blogging is easy, then everyone would be successful \u2013 and we all know that\u2019s not the case. So, remember the strategies above, roll up your sleeves, and get to work.&nbsp;<\/p>\n\n\n\n<p>If you have any questions, suggestions, or feedback regarding what you just read, leave a comment below.&nbsp;<\/p>\n\n\n\n<p>We\u2019re in this together!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">You Might Also Like:&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/masterblogging.com\/full-time-blogger\/\" data-lasso-id=\"2915\">How to Become a Full-Time Blogger (All You Need to Know)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/masterblogging.com\/blog-newsletter\/\" data-lasso-id=\"2916\">Blog Newsletter: A Beginner\u2019s Guide (All You Need to Know)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/masterblogging.com\/pinterest-traffic\/\" class=\"rank-math-link\" data-lasso-id=\"2917\">How to Drive 50,000 Visitors Per Month to Your Blog from Pinterest in 2025<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Getting some traffic but not a single conversion? You should look at what you put on your pages.&nbsp; In this guide, we\u2019ll talk about the digital elements of a blog that drive conversions.&nbsp; You\u2019re probably&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4050908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[100012],"tags":[700266],"class_list":["post-4050723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-gems","tag-bloggers"],"taxonomy_info":{"category":[{"value":100012,"label":"Featured Gems"}],"post_tag":[{"value":700266,"label":"Bloggers"}]},"featured_image_src_large":["https:\/\/masterblogging.com\/wp-content\/uploads\/2021\/04\/Conversion-Rate.png",1000,400,false],"author_info":{"display_name":"Ankit Singla","author_link":"https:\/\/masterblogging.com\/about\/"},"comment_info":0,"category_info":[{"term_id":100012,"name":"Featured Gems","slug":"featured-gems","term_group":0,"term_taxonomy_id":500012,"taxonomy":"category","description":"","parent":0,"count":142,"filter":"raw","cat_ID":100012,"category_count":142,"category_description":"","cat_name":"Featured Gems","category_nicename":"featured-gems","category_parent":0}],"tag_info":[{"term_id":700266,"name":"Bloggers","slug":"bloggers","term_group":0,"term_taxonomy_id":3500266,"taxonomy":"post_tag","description":"","parent":0,"count":98,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4050723"}],"collection":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/comments?post=4050723"}],"version-history":[{"count":5,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4050723\/revisions"}],"predecessor-version":[{"id":4560741,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4050723\/revisions\/4560741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/media\/4050908"}],"wp:attachment":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/media?parent=4050723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/categories?post=4050723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/tags?post=4050723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}