{"id":4049380,"date":"2020-12-05T14:43:42","date_gmt":"2020-12-05T09:13:42","guid":{"rendered":"https:\/\/masterblogging.com\/?p=4049380"},"modified":"2023-09-22T01:11:21","modified_gmt":"2023-09-21T19:41:21","slug":"blog-newsletter","status":"publish","type":"post","link":"https:\/\/masterblogging.com\/blog-newsletter\/","title":{"rendered":"Blog Newsletter: A Beginner&#8217;s Guide (All You Need to Know!)"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Want to use newsletters to get recurring <a href=\"https:\/\/masterblogging.com\/blog-traffic\/\" class=\"rank-math-link\" data-lasso-id=\"2551\">blog traffic<\/a> and build brand authority?<\/p>\n\n\n\n<p><em>Relax \u2013 it\u2019s a lot easier than you think.<\/em><\/p>\n\n\n\n<p>In this beginner\u2019s guide, we\u2019ll talk about newsletters \u2013 what they are, why use them, and the tools to create them.<\/p>\n\n\n\n<p><strong>Read on to get started.<\/strong><\/p>\n\n\n\n<div id=\"toc\" class=\"mb-toc\">\n<h2>Table Of Contents<\/h2>\n<ul>\n<li><a href=\"#intro\">1. What is a newsletter?<\/a><\/li>\n<li><a href=\"#benefits\">2. Benefits of newsletters<\/a><\/li>\n<li><a href=\"#howtocreate\">3. How to create effective newsletters<\/a><\/li>\n<li><a href=\"#howoften\">4. How often to send a newsletter<\/a><\/li>\n<li><a href=\"#tools\">5. Blog newsletter tools<\/a><\/li>\n<ul>\n<li><a href=\"#activecampaign\">1. ActiveCampaign<\/a><\/li>\n<li><a href=\"#convertkit\">2. ConvertKit<\/a><\/li>\n<li><a href=\"#getresponse\">3. GetResponse<\/a><\/li>\n<li><a href=\"#aweber\">4. AWeber<\/a><\/li>\n<li><a href=\"#mailchimp\">5. MailChimp<\/a><\/li>\n<li><a href=\"#sendinblue\">6. Sendinblue<\/a><\/li>\n<li><a href=\"#sendgrid\">7. SendGrid<\/a><\/li>\n<\/ul>\n<li><a href=\"#plugins\">6. WordPress plugins for blog newsletters<\/a><\/li>\n<ul>\n<li><a href=\"#subscribers\">1. Subscribers<\/a><\/li>\n<li><a href=\"#mailpoet\">2. MailPoet<\/a><\/li>\n<li><a href=\"#sendfox\">3. SendFox<\/a><\/li>\n<\/ul>\n<li><a href=\"#conclusion\">7. Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"intro\">What is a newsletter?<\/h2>\n\n\n\n<p>A digital newsletter is a type of email that provides updates from a blog or company. It may contain links to blog posts, product pages, news articles, videos, and so on.<\/p>\n\n\n\n<p>In a lot of cases, newsletters also include special offers. With effective targeting, they generate more conversions than other promotion strategies, be it a social media post or an ad.<\/p>\n\n\n\n<p>Newsletters often utilize a visual template that makes content more presentable.&nbsp;<\/p>\n\n\n\n<p>Established brands like Trello do this by incorporating HTML elements into their newsletters.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"868\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Trello-Newsletter.png\" alt=\"Trello's Newsletter\" class=\"wp-image-4049382\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Trello-Newsletter.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Trello-Newsletter-300x260.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Trello-Newsletter-768x667.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Other brands, however, stick to plain text newsletters to make it feel more personalized and accessible.&nbsp;<\/p>\n\n\n\n<p>Here is an example of a simple newsletter from the guys at&nbsp;<a href=\"http:\/\/socialmediaexaminer.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noopener\" class=\"rank-math-link\" data-lasso-id=\"2552\"><strong>Social Media Examiner<\/strong><\/a>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"935\" height=\"1024\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Social-Media-Examiner-Newsletter-935x1024.png\" alt=\"Newsletter from Social Media Examiner\" class=\"wp-image-4049383\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Social-Media-Examiner-Newsletter-935x1024.png 935w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Social-Media-Examiner-Newsletter-274x300.png 274w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Social-Media-Examiner-Newsletter-768x842.png 768w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Social-Media-Examiner-Newsletter.png 940w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/figure>\n\n\n\n<p>Whether or not you want to go visual is completely up to you.&nbsp;<\/p>\n\n\n\n<p>I, myself, lean towards plain text newsletters since they\u2019re faster, easier to build, and feel more authentic.&nbsp;<\/p>\n\n\n\n<p>After all, I handcraft each newsletter myself. That takes much more work and dedication than someone copying and pasting content into template placeholders.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"570\" height=\"565\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Newsletter.gif\" alt=\"Master Blogging Newsletter Sample\" class=\"wp-image-4049388\"\/><\/figure>\n\n\n\n<p>Got your attention?<\/p>\n\n\n\n<p><em>Good.&nbsp;<\/em><\/p>\n\n\n\n<p>Let me tell you more about newsletters.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\">Benefits of newsletters<\/h2>\n\n\n\n<p>Take a closer look at what newsletters can do for your blog:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Benefits-of-Newsletters-1.png\" alt=\"What are the benefits of newsletters\" class=\"wp-image-4049389\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Benefits-of-Newsletters-1.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Benefits-of-Newsletters-1-300x180.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Benefits-of-Newsletters-1-768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Get recurring targeted traffic \u2013&nbsp;<\/strong>Sending newsletters is a reliable way to generate traffic to your latest blog posts. Since you\u2019re broadcasting to people who know you, there\u2019s a higher chance they\u2019ll click your links \u2013 thus, boosting recurring traffic.<\/li>\n\n\n\n<li><strong>Nurture existing leads \u2013<\/strong>&nbsp;Newsletters help build the trust of your subscribers, especially if you regularly share valuable content. This will help nurture your leads and eventually turn them into customers.&nbsp;<\/li>\n\n\n\n<li><strong>Maintain brand awareness until the purchase decision \u2013<\/strong>&nbsp;It\u2019s a known fact that most people don\u2019t commit to a purchase the first time they visit a site. Sending newsletters allows them to keep your brand in mind until they\u2019re ready to buy, helping you close more sales.&nbsp;<\/li>\n\n\n\n<li><strong>Generate repeat customers \u2013<\/strong>&nbsp;You should keep sending newsletters to subscribers even after they make a purchase. In turn, they\u2019ll be more likely to become repeat customers and grow your profits over time.<\/li>\n\n\n\n<li><strong>Show new subscribers where to go \u2013<\/strong>&nbsp;A newsletter campaign should start with a welcome email that has links to your most important content. This kickstarts your audience\u2019s journey from being cold prospects to paying customers.<\/li>\n<\/ul>\n\n\n\n<p>On top of all that, it\u2019s worth noting that you can start sending newsletters for free.<\/p>\n\n\n\n<p>If you\u2019re just starting out, remember that you can use free email marketing platforms to get the ball rolling.&nbsp;<\/p>\n\n\n\n<p>Their features aren\u2019t that bad, either. You can create opt-in forms, manage your lists, design your newsletter, automate emails \u2013 all without paying a single cent.<\/p>\n\n\n\n<p>There\u2019s more on both free and premium blog newsletter tools later in this post.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howtocreate\">How to create effective newsletters<\/h2>\n\n\n\n<p>Below are eight<strong>&nbsp;<\/strong>proven tips that will help you make the most out of your newsletters:&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. Understand your audience<\/h3>\n\n\n\n<p>To keep your audience subscribed to your newsletter, it\u2019s important to understand their needs.&nbsp;<\/p>\n\n\n\n<p>Create a \u201cbuyer persona\u201d that defines their goals, problems, and content preferences. This makes sure every email captures their attention and maximizes click-throughs.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.hubspot.com\/make-my-persona\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noopener\" class=\"rank-math-link\" data-lasso-id=\"2553\"><strong>HubSpot\u2019s Make My Persona<\/strong><\/a><strong>&nbsp;<\/strong>is a cool simple tool that can help you create a detailed persona in minutes.<strong>&nbsp;<\/strong>You just have to perform a series of steps, including picking an avatar, defining their demographics, and so on.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/HubSpot-Make-My-Persona-1.png\" alt=\"HubSpot Make My Persona\" class=\"wp-image-4049391\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/HubSpot-Make-My-Persona-1.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/HubSpot-Make-My-Persona-1-300x155.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/HubSpot-Make-My-Persona-1-768x396.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Whenever you write newsletters, picture yourself talking to the persona you\u2019ve made.&nbsp;<\/p>\n\n\n\n<p><em>That\u2019s the secret to creating newsletters that sound authentic and convincing.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">2. Time your newsletters right<\/h3>\n\n\n\n<p>By understanding your audience, you should also have a clear idea of their online behavioral patterns.&nbsp;<\/p>\n\n\n\n<p><em>More specifically, you should know when they\u2019re most likely to see your email.&nbsp;<\/em><\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-2\" data-ss-post-id=\"4049380\" data-nonce=\"88c42e4445\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Send+your+newsletter+too+early+and+it%E2%80%99ll+be+buried+by+dozens+of+other+emails+when+your+subscribers+check+their+inbox.+If+you+send+it+too+late%2C+it+will+be+buried+by+tomorrow%E2%80%99s+emails.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4049380&#038;via=MasterBlogging_\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Send your newsletter too early and it\u2019ll be buried by dozens of other emails when your subscribers check their inbox. If you send it too late, it will be buried by tomorrow\u2019s emails. <\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Send+your+newsletter+too+early+and+it%E2%80%99ll+be+buried+by+dozens+of+other+emails+when+your+subscribers+check+their+inbox.+If+you+send+it+too+late%2C+it+will+be+buried+by+tomorrow%E2%80%99s+emails.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4049380&#038;via=MasterBlogging_\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>Unfortunately, there\u2019s no specific newsletter schedule that works for every blog.&nbsp;<\/p>\n\n\n\n<p>The only way to figure out the best time to send your newsletter is through trial and error.&nbsp;<\/p>\n\n\n\n<p>You can also use statistics to make an informed decision for your first newsletter. And according to&nbsp;<strong><a href=\"https:\/\/optinmonster.com\/the-best-time-to-send-emails-heres-what-studies-show\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noopener\" class=\"rank-math-link\" data-lasso-id=\"2554\">various studies<\/a><\/strong>, the best time to send newsletters are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thursdays (higher open rates)<\/li>\n\n\n\n<li>Tuesdays (higher click-through rates)<\/li>\n\n\n\n<li>Saturdays (higher click-to-open rates)<\/li>\n\n\n\n<li>Wednesdays<\/li>\n\n\n\n<li>10 AM-1 PM<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">3. Set your audience\u2019s expectations with your welcome email<\/h3>\n\n\n\n<p>When creating your welcome email, be sure to tell subscribers what to expect.&nbsp;<\/p>\n\n\n\n<p>Mention the lessons they\u2019ll learn if they stay subscribed. As a result, they\u2019ll be more likely to open your newsletters as soon as they get it.&nbsp;<\/p>\n\n\n\n<p>GetResponse did great in this regard by showing a list of things their subscribers will learn in a month.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"962\" height=\"956\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/GetResponse-Welcome-Email.png\" alt=\"GetResponse Welcome Email\" class=\"wp-image-4049393\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/GetResponse-Welcome-Email.png 962w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/GetResponse-Welcome-Email-300x298.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/GetResponse-Welcome-Email-150x150.png 150w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/GetResponse-Welcome-Email-768x763.png 768w\" sizes=\"(max-width: 962px) 100vw, 962px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">4. Keep your mailing list clean<\/h3>\n\n\n\n<p>Setting your audience\u2019s expectations from the get-go also weeds out the wrong people from your list.&nbsp;<\/p>\n\n\n\n<p>If your welcome email\u2019s message doesn\u2019t align with their needs, give them the option to unsubscribe immediately.<\/p>\n\n\n\n<p>A simple \u201cUnsubscribe\u201d link at the bottom of your newsletter should suffice.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"464\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/GetResponse-Unsubscribe.png\" alt=\"GetResponse Unsubscribe Link\" class=\"wp-image-4049394\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/GetResponse-Unsubscribe.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/GetResponse-Unsubscribe-300x139.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/GetResponse-Unsubscribe-768x356.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>It sounds counterintuitive, but it will help you get more accurate metrics when analyzing your campaign. At the same time, you\u2019ll be able to tailor your newsletter to subscribers who actually have a chance of converting.&nbsp;&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">5. Use \u201copen loops\u201d<\/h3>\n\n\n\n<p>An open loop is designed to encourage subscribers to open your next email.<\/p>\n\n\n\n<p>It\u2019s designed for email campaigns that involve a series of messages sent in order. But if you plan newsletters ahead of time, you can also use open loops for higher open rates.<\/p>\n\n\n\n<p>A simple strategy for writing open loops is to promise subscribers something for the next newsletter.<\/p>\n\n\n\n<p>Tell them something along the lines of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In the next newsletter, you\u2019ll learn more about\u2026<\/li>\n\n\n\n<li>Wondering what that is? I\u2019ll tell you more in my next email.<\/li>\n\n\n\n<li>Want to find out more about it? Watch out for the next newsletter to find out!<\/li>\n<\/ul>\n\n\n\n<p>I used an open loop a few times in my newsletter campaign with great success. Here\u2019s an example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"497\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Open-Loop.png\" alt=\"Master Blogging Open Loop\" class=\"wp-image-4049395\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Open-Loop.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Open-Loop-300x149.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Open-Loop-768x382.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">6. Identify and focus on goals<\/h3>\n\n\n\n<p>Before you launch a newsletter campaign, make sure to clearly identify your goals.&nbsp;<\/p>\n\n\n\n<p>Do you want your newsletter to sell more of a specific product? Would you like more people to attend your webinar?<\/p>\n\n\n\n<p><em>Whatever your goal, everything in your newsletter should lead to it.<\/em><\/p>\n\n\n\n<p>Visual elements, contents, value propositions \u2013 they should all build up to a call-to-action. This can be a button or link that will take subscribers to the next step.&nbsp;<\/p>\n\n\n\n<p>As a rule of thumb, the CTAs in your newsletter should be clearly visible.&nbsp;<\/p>\n\n\n\n<p>You don\u2019t need to use a visual button to do that. With proper spacing and formatting, CTA links can definitely stand out.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"765\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Clear-CTA-Links.png\" alt=\"Master Blogging Clear CTAs in Newsletter\" class=\"wp-image-4049397\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Clear-CTA-Links.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Clear-CTA-Links-300x230.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Clear-CTA-Links-768x588.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">7. Learn to split test your newsletters<\/h3>\n\n\n\n<p>In email marketing, there\u2019s no such thing as an overnight success.&nbsp;<\/p>\n\n\n\n<p>You need to monitor metrics like open rate, click-through rate, and unsubscribe rate to determine if you\u2019re strategies are working.&nbsp;<\/p>\n\n\n\n<p>Split testing newsletters cuts the time it takes to collect sufficient data.&nbsp;<\/p>\n\n\n\n<p>The good news is, most modern email marketing platforms have an A\/B testing tool built right in.&nbsp;<\/p>\n\n\n\n<p>You can jump ahead to the \u201c<a href=\"#tools\" class=\"rank-math-link\">Blog newsletter tools<\/a>&nbsp;\u201d section to find the right email marketing platform for you.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">8. Create captivating subject lines<\/h3>\n\n\n\n<p>A newsletter\u2019s subject line has the most important job of all: making sure the email\u2019s content is actually seen.&nbsp;<\/p>\n\n\n\n<p>Always create at least two subject lines per email for split testing purposes. As for the subject lines themselves, the best strategies include generating curiosity, making subscribers laugh, and being direct.&nbsp;<\/p>\n\n\n\n<p><strong>Here\u2019s a more detailed explanation about these strategies:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Generate curiosity \u2013&nbsp;<\/strong>You can spark your subscribers\u2019 curiosity with subject lines that result in them asking: \u201cwhat?\u201d Some examples include telling them about a secret or asking a question.&nbsp;<\/li>\n\n\n\n<li><strong>Making subscribers laugh \u2013<\/strong>&nbsp;To instantly get your subscribers\u2019 attention, you can try using more humorous subject lines. You can tell a joke or use puns that relate to your brand.&nbsp;<\/li>\n\n\n\n<li><strong>Being direct \u2013<\/strong>&nbsp;A proven strategy is to be direct and mention what your subscribers stand to gain. Just include one of the lessons they\u2019ll learn or goals they\u2019ll accomplish after reading your newsletter.<\/li>\n<\/ul>\n\n\n\n<p>Take a look at some of the subject lines I\u2019ve used these past few months:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"559\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Subject-Lines.png\" alt=\"Master Blogging Subject Lines\" class=\"wp-image-4049398\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Subject-Lines.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Subject-Lines-300x168.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Subject-Lines-768x429.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">9. Show them other ways you could hang out<\/h3>\n\n\n\n<p>If there\u2019s one thing I learned about digital marketing, it\u2019s to never rely on just one communication channel.&nbsp;<\/p>\n\n\n\n<p>When sending newsletters, remind them about other ways they can keep in touch from time to time. It can be your Facebook group, YouTube channel, Discord server, and so on.<\/p>\n\n\n\n<p>Cross-promote these channels to maximize engagement and build a sense of community among your audience. For example, you can promote your YouTube channel on your Telegram group and vice versa.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a section in an email from&nbsp;<strong><a href=\"https:\/\/www.nomadicmatt.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2555\">Nomadic Matt<\/a>&nbsp;<\/strong>that entices his subscribers to join his group:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"291\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Nomadic-Matt-Email.png\" alt=\"Nomadic Matt Cross-Promotion\" class=\"wp-image-4049399\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Nomadic-Matt-Email.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Nomadic-Matt-Email-300x87.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Nomadic-Matt-Email-768x223.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">10. \u201cTrain\u201d your subscribers to click<\/h3>\n\n\n\n<p>Before you push out your salesy newsletters with discounts and special offers, try \u201ctraining\u201d your subscribers to click links first.&nbsp;<\/p>\n\n\n\n<p>What you can do is include a few links to pages that don\u2019t sell anything. It can be an informative blog post, free webinar, YouTube video, or anywhere that provides free value to users.<\/p>\n\n\n\n<p>For these links, use descriptive anchor texts that tell readers exactly what to expect.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">11. Try to use visuals that grab attention&nbsp;<\/h3>\n\n\n\n<p>Sticking to plain text newsletters is a viable long-term strategy. But that doesn\u2019t mean you should ignore the potential of attention-grabbing images in emails.<\/p>\n\n\n\n<p>If you have a real photo that reveals a bit of your personality, try starting your newsletter with it. You can also use animated GIFs or even memes that will help subscribers be familiar with your brand.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an email where I used an animated GIF of Steve Harvey to drive my point home:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"674\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Visual-in-Email.png\" alt=\"Steve Harvey Animated GIF\" class=\"wp-image-4049400\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Visual-in-Email.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Visual-in-Email-300x202.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Master-Blogging-Visual-in-Email-768x518.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"howoften\">How often to send a newsletter?<\/h2>\n\n\n\n<p>A lot of email marketing blogs recommend sending newsletters twice a month or once every two weeks. If you have the capacity, you should also consider sending newsletters every week.<\/p>\n\n\n\n<p>Statistics show that 61 percent of consumers prefer receiving emails from companies they follow at least weekly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"604\" height=\"674\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/MarketingSherpa-Chart.png\" alt=\"How Often Should You Send Newsletters\" class=\"wp-image-4049402\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/MarketingSherpa-Chart.png 604w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/MarketingSherpa-Chart-269x300.png 269w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/><figcaption class=\"wp-element-caption\"><em>Source:&nbsp;<\/em><a href=\"https:\/\/marketingsherpa.com\/article\/chart\/how-customers-want-promo-emails\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noopener\" class=\"rank-math-link\" data-lasso-id=\"2556\"><strong><em>MarketingSherpa<\/em><\/strong><\/a><\/figcaption><\/figure>\n\n\n\n<p>Other brands send daily newsletters, but that\u2019s not an ideal strategy.&nbsp;<\/p>\n\n\n\n<p><em>You probably already know why.&nbsp;<\/em><\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-2\" data-ss-post-id=\"4049380\" data-nonce=\"88c42e4445\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=The+key+to+newsletter+frequency+is+to+avoid+annoying+your+audience.+If+you+send+newsletters+too+often%2C+you+may+end+up+on+their+spam+list.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4049380&#038;via=MasterBlogging_\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">The key to newsletter frequency is to avoid annoying your audience. If you send newsletters too often, you may end up on their spam list. <\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=The+key+to+newsletter+frequency+is+to+avoid+annoying+your+audience.+If+you+send+newsletters+too+often%2C+you+may+end+up+on+their+spam+list.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4049380&#038;via=MasterBlogging_\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>Furthermore, you don\u2019t want to rush the newsletter creation process.&nbsp;<\/p>\n\n\n\n<p>It should be the highlight of your email marketing campaign \u2013 alongside other marketing emails like birthday and cart abandonment announcements.&nbsp;<\/p>\n\n\n\n<p>Creating daily newsletters just for the sake of having them would diminish their quality and value. Consequently, this may cause your subscribers to lose interest.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tools\">Best Blog Newsletter Tools<\/h2>\n\n\n\n<p>Have a look at some of the best newsletter tools available right now:&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"activecampaign\">1.&nbsp;<a href=\"https:\/\/masterblogging.com\/go\/activecampaign\/\" aria-label=\" (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2557\" target=\"_blank\" data-lasso-name=\"ActiveCampaign\">ActiveCampaign<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/ActiveCampaign.png\" alt=\"ActiveCampaign\" class=\"wp-image-4049403\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/ActiveCampaign.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/ActiveCampaign-300x120.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/ActiveCampaign-768x307.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Full disclosure: ActiveCampaign is the email marketing platform I use for my Master Blogging readers. Its user-friendly interface and comprehensive toolset allow you to engineer an optimized and automated email marketing campaign from day one.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"convertkit\">2.&nbsp;<a href=\"https:\/\/masterblogging.com\/go\/convertkit\/\" aria-label=\" (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2558\" target=\"_blank\" data-lasso-name=\"ConvertKit\">ConvertKit<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"434\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/ConvertKit.png\" alt=\"ConvertKit\" class=\"wp-image-4049405\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/ConvertKit.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/ConvertKit-300x130.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/ConvertKit-768x333.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>ConverKit is an all-in-one email marketing platform that can help you from lead generation all the way to sales. Its core features can be used indefinitely for free as long as you have only 1,000 subscribers or less.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"getresponse\">3. <a href=\"https:\/\/masterblogging.com\/go\/getresponse\/\" aria-label=\"GetResponse (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2559\" target=\"_blank\" data-lasso-name=\"GetResponse\">GetResponse<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"382\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/GetResponse.png\" alt=\"GetResponse\" class=\"wp-image-4049406\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/GetResponse.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/GetResponse-300x115.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/GetResponse-768x293.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>GetResponse is a modern email marketing platform that focuses on autoresponders. Apart from email automation, it also has ready-to-use newsletter templates, list segmentation features, and a drag-and-drop form builder.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aweber\">4.&nbsp;<a href=\"https:\/\/masterblogging.com\/go\/aweber\/\" aria-label=\" (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2560\" target=\"_blank\" data-lasso-name=\"Aweber\">AWeber<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"503\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/AWeber.png\" alt=\"AWeber\" class=\"wp-image-4049407\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/AWeber.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/AWeber-300x151.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/AWeber-768x386.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>AWeber is a trusted email marketing tool with powerful design features, automation tools, and a robust library of email templates. It also has an AI-powered design assistant that will create custom, branded email templates for you in mere seconds.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mailchimp\">5.&nbsp;<a href=\"https:\/\/masterblogging.com\/go\/mailchimp\/\" aria-label=\" (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2561\" target=\"_blank\" data-lasso-name=\"MailChimp\">MailChimp<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"450\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/MailChimp.png\" alt=\"MailChimp\" class=\"wp-image-4049408\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/MailChimp.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/MailChimp-300x135.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/MailChimp-768x346.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>MailChimp offers a free plan that you can use as long as you only have 2000 or fewer subscribers. Despite that, it can provide you with everything you need to get an email marketing campaign up and running.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sendinblue\">6.&nbsp;<a href=\"https:\/\/www.sendinblue.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2562\">Sendinblue<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"467\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Sendinblue.png\" alt=\"Sendinblue\" class=\"wp-image-4049409\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Sendinblue.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Sendinblue-300x140.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Sendinblue-768x359.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Another free email marketing platform you can use is Sendinblue, which has way fewer limitations than MailChimp. It\u2019s free regardless of your list size with a generous cap of up to 300 emails per day.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sendgrid\">7.&nbsp;<a href=\"https:\/\/sendgrid.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2563\">SendGrid<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"490\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/SendGrid.png\" alt=\"SendGrid\" class=\"wp-image-4049411\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/SendGrid.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/SendGrid-300x147.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/SendGrid-768x376.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Lastly, SendGrid is an advanced email marketing platform with unique features like the ROI calculator and brand reputation tracker. Its free version lets you send up to 40,000 emails for 30 days and 100 emails per day after that.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"plugins\">WordPress plugins for blog newsletters<\/h2>\n\n\n\n<p>The tools above represent some of the top-tier email marketing platforms in the business.<\/p>\n\n\n\n<p>There are also WordPress plugins you can use to launch a newsletter marketing campaign from start to finish.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"subscribers\">1.&nbsp;<a href=\"https:\/\/masterblogging.com\/go\/subscribers\/\" label=\" (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2564\" target=\"_blank\" data-lasso-name=\"Subscribers\">Subscribers.com<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"317\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Subscribers.png\" alt=\"Subscribers.com\" class=\"wp-image-4049413\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Subscribers.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Subscribers-300x95.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/Subscribers-768x243.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Subscribers.com is a free WordPress plugin that allows you to reach your audience via push notifications. These are a great complement to newsletters \u2013 letting you skip your audience\u2019s inbox and show your message on their screens.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"mailpoet\">2.&nbsp;<a href=\"https:\/\/www.mailpoet.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2565\">MailPoet<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"358\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/MailPoet.png\" alt=\"MailPoet\" class=\"wp-image-4049414\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/MailPoet.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/MailPoet-300x107.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/MailPoet-768x275.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>MailPoet integrates into WordPress so you can perform tasks like build newsletters and manage your lists without leaving your dashboard. Despite being marketed as just a WordPress plugin, it can actually match some email marketing platforms in terms of features.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sendfox\">3.&nbsp;<a href=\"https:\/\/sendfox.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"nofollow noopener\" class=\"rank-math-link\" data-lasso-id=\"2566\">SendFox<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"445\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/SendFox.png\" alt=\"SendFox\" class=\"wp-image-4049415\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/SendFox.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/SendFox-300x134.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/11\/SendFox-768x342.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Finally, SendFox is a lightweight email marketing tool designed to be used by content creators. It uses the&nbsp;<a href=\"https:\/\/wordpress.org\/plugins\/wp-sendfox\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noopener\" class=\"rank-math-link\" data-lasso-id=\"2567\"><strong>SendFox WordPress plugin<\/strong><\/a>&nbsp;which lets you capture emails from comments, registration forms, and checkout forms.&nbsp;&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n\n<p>That sums up this beginner\u2019s guide to newsletter marketing.&nbsp;<\/p>\n\n\n\n<p>You\u2019re now all geared up and ready to send your very first newsletter.&nbsp;<\/p>\n\n\n\n<p>Just follow the tips above and you\u2019re sure to get positive responses to your emails.&nbsp;<\/p>\n\n\n\n<p>For any questions, feedback, and suggestions, don\u2019t hesitate to leave a comment below. I\u2019m always eager to hear what you say.&nbsp;<\/p>\n\n\n\n<p>Ciao!&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Want to use newsletters to get recurring blog traffic and build brand authority? Relax \u2013 it\u2019s a lot easier than you think. 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