{"id":4047664,"date":"2020-07-08T12:51:55","date_gmt":"2020-07-08T07:21:55","guid":{"rendered":"https:\/\/masterblogging.com\/?p=4047664"},"modified":"2023-09-22T01:11:22","modified_gmt":"2023-09-21T19:41:22","slug":"company-blog","status":"publish","type":"post","link":"https:\/\/masterblogging.com\/company-blog\/","title":{"rendered":"7 Benefits of a Company Blog and How to Do It the Right Way"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Is your company ready to go digital?<\/p>\n\n\n\n<p>You may already have a working business website. But <a class=\"rank-math-link\" href=\"https:\/\/masterblogging.com\/how-to-start-a-blog\/\" data-lasso-id=\"1973\">without a blog<\/a>, chances are you\u2019re not getting the traffic you deserve.&nbsp;<\/p>\n\n\n\n<p>In this post, you\u2019ll learn about the benefits of a company blog along with the steps to building one.<\/p>\n\n\n\n<p>We\u2019ll cover the company blog best practices and how to create a content strategy that resonates with your brand.&nbsp;<\/p>\n\n\n\n<p><strong>Let\u2019s talk about these things, shall we?<\/strong><\/p>\n\n\n\n<div id=\"toc\" class=\"mb-toc\">\n<h2>Table Of Contents<\/h2>\n<ul>\n<li><a href=\"#intro\">1. Why Have a Company Blog?<\/a><\/li>\n<ul>\n<li><a href=\"#brandexposure\">1.1 Build your brand exposure through search engines<\/a><\/li>\n<li><a href=\"#authority\">1.2 Establish your brand authority<\/a><\/li>\n<li><a href=\"#leads\">1.3 Get more qualified leads to your funnel<\/a><\/li>\n<li><a href=\"#audienceinsights\">1.4 Gain useful audience insights<\/a><\/li>\n<li><a href=\"#socialpresence\">1.5 Build a social media presence<\/a><\/li>\n<li><a href=\"#monetize\">1.6 More ways to monetize your business website<\/a><\/li>\n<li><a href=\"#network\">1.7 Expand your network<\/a><\/li>\n<\/ul>\n<li><a href=\"#buildingablog\">2. Building a Blog for Your Business<\/a><\/li>\n<ul>\n<li><a href=\"#blogtopics\">2.1 Researching blog topics for company websites<\/a><\/li>\n<li><a href=\"#contentteam\">2.2 Building your content writing team<\/a><\/li>\n<li><a href=\"#contenttypes\">2.3 Types of blog content you should publish<\/a><\/li>\n<li><a href=\"#contentpromotion\">2.4 Promoting your blog posts<\/a><\/li>\n<\/ul>\n<li><a href=\"#conclusion\">3. Conclusion<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 id=\"intro\">Why Have a Company Blog?<\/h2>\n\n\n\n<p>This is a good time to mention the difference between a blog and a website.&nbsp;<\/p>\n\n\n\n<p>A website, for all intents and purposes, is an online property that\u2019s accessible via the internet. It can be an online store, social media website, message board, and so on.<\/p>\n\n\n\n<p><em>Blogs are a specific type or section of a website that offers content to a target audience.&nbsp;<\/em><\/p>\n\n\n\n<p><strong>All blogs are contained within a website, but not all websites contain a blog.&nbsp;<\/strong><\/p>\n\n\n\n<p>With that out of the way, the following questions remain:<\/p>\n\n\n\n<p><em>Why does your business need to invest in a company blog? How does a blog impact the sales of a company?&nbsp;<\/em><\/p>\n\n\n\n<p>There are actually plenty of studies that answer these questions.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">How business blogging can increase your revenue<\/h3>\n\n\n\n<p>In one particular study, blogging increased a business website\u2019s traffic by 75 percent despite being in a \u201cboring\u201d industry.&nbsp;<\/p>\n\n\n\n<p>The marketing agency,&nbsp;<a href=\"https:\/\/www.rickwhittington.com\/blog\/case-study-business-blogging-improves-website-traffic\/\" data-lasso-id=\"1974\" target=\"_blank\" rel=\"noopener\"><strong>Whittington Consulting<\/strong><\/a>, also reported that blogging directly resulted in a 216-percent increase in business leads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Benefits-of-Blogging_.png\" alt=\"Benefits of Blogging\" class=\"wp-image-4047666\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Benefits-of-Blogging_.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Benefits-of-Blogging_-300x180.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Benefits-of-Blogging_-768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>I used Whittington Consulting\u2019s example because they highlighted the importance of developing a solid blogging plan to succeed. But you should be able to find similar studies published by other organizations.<\/p>\n\n\n\n<p><em>I\u2019m willing to bet my bottom dollar that they have similar results.<\/em><\/p>\n\n\n\n<p>Additional data shows that brands that use blogging are 13 percent more likely to have a&nbsp;<a href=\"https:\/\/optinmonster.com\/blogging-statistics\/\" data-lasso-id=\"1975\" target=\"_blank\" rel=\"noopener\"><strong>positive ROI<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Positive-ROI-.png\" alt=\"Benefits of Blogging for ROI\" class=\"wp-image-4047667\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Positive-ROI-.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Positive-ROI--300x180.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Positive-ROI--768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>I could fill an entire article with data on how blogging can affect a business\u2019s bottom line.&nbsp;<\/p>\n\n\n\n<p><em>But that\u2019s just one part of the picture.<\/em><\/p>\n\n\n\n<p>Other than increased traffic and sales, here are seven more advantages of starting a blog for your business:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"brandexposure\">1. Build your brand exposure through search engines<\/h3>\n\n\n\n<p>In the modern world, the internet is where most people get their information from.&nbsp;<\/p>\n\n\n\n<p><strong>With a steady stream of blog traffic, your brand will naturally be exposed to more people.&nbsp;<\/strong><\/p>\n\n\n\n<p>This is especially true if you have a consistent content strategy that includes SEO or Search Engine Optimization.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How blogging affects SEO<\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>If you commit to publishing relevant, high-quality posts, you increase your website\u2019s likelihood of earning natural backlinks.\u00a0<\/p>\n<\/blockquote>\n\n\n\n<p><em>That is the key to improving your search engine rankings and getting recurring organic traffic.&nbsp;<\/em><\/p>\n\n\n\n<p>To give you an idea, one of my highest-ranking posts is about a popular <a href=\"https:\/\/masterblogging.com\/online-proofreading-tools\/\" class=\"rank-math-link\" data-lasso-id=\"1976\">proofreading tool<\/a> called <a class=\"rank-math-link\" href=\"https:\/\/masterblogging.com\/grammarly-review\/\" data-lasso-id=\"1977\">Grammarly<\/a>.<\/p>\n\n\n\n<p>Now, there are tons of people out there who don\u2019t even know I exist. But since they know about Grammarly, they can discover my website by typing the right keywords into search engines.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"518\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Grammarly-Discount-SERP.png\" alt=\"Master Blogging on Google's page one\" class=\"wp-image-4047668\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Grammarly-Discount-SERP.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Grammarly-Discount-SERP-300x155.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Grammarly-Discount-SERP-768x398.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Want to know how I managed to reach Google\u2019s first page with that post?&nbsp;<\/p>\n\n\n\n<p><em>Yup \u2014 lots of <a href=\"https:\/\/masterblogging.com\/how-to-get-backlinks\/\" class=\"rank-math-link\" data-lasso-id=\"1978\">quality backlinks<\/a> from other authoritative websites.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"283\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ahrefs-Backlinks.png\" alt=\"My backlinks \" class=\"wp-image-4047669\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ahrefs-Backlinks.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ahrefs-Backlinks-300x85.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ahrefs-Backlinks-768x217.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Your business website can also get high search engine rankings with blogging \u2014 that and repeatable link building strategies.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/masterblogging.com\/how-to-get-backlinks\/\" data-lasso-id=\"1979\"><strong>Learn more about SEO link building here<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"authority\">2. Establish your brand authority<\/h3>\n\n\n\n<p>Providing the online community with valuable content will also help establish your authority in your niche.&nbsp;<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-2\" data-ss-post-id=\"4047664\" data-nonce=\"88c42e4445\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=You+advertise+your+brand+not+by+promoting+it%2C+but+by+discussing+topics+that+matter+to+your+readers.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4047664&#038;via=MasterBlogging_\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">You advertise your brand not by promoting it, but by discussing topics that matter to your readers. <\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=You+advertise+your+brand+not+by+promoting+it%2C+but+by+discussing+topics+that+matter+to+your+readers.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4047664&#038;via=MasterBlogging_\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>A blog filled with informative content proves that you know your stuff. More importantly, it signals to your readers that you\u2019re making an effort to help accomplish their objectives.&nbsp;<\/p>\n\n\n\n<p><strong>Building your brand authority has a handful of perks:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get more traffic through referrals and word of mouth<\/li>\n\n\n\n<li>Establish a reputation that can resist negative press<\/li>\n\n\n\n<li>Work with popular influencers who can spread the word on your brand<\/li>\n\n\n\n<li>Make your online audience pay more attention to your promotions<\/li>\n<\/ul>\n\n\n\n<p>Bear in mind that you\u2019re not just another company hoping to make a sale. Rather, you\u2019re an authoritative brand that cares about making a positive impact on the niche you chose to serve.&nbsp;<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-2\" data-ss-post-id=\"4047664\" data-nonce=\"88c42e4445\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Think+it%2C+believe+it%2C+and+I%E2%80%99m+100%25+confident+you%E2%80%99ll+make+it.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4047664&#038;via=MasterBlogging_\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Think it, believe it, and I\u2019m 100% confident you\u2019ll make it.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Think+it%2C+believe+it%2C+and+I%E2%80%99m+100%25+confident+you%E2%80%99ll+make+it.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4047664&#038;via=MasterBlogging_\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>Building your authority is the same as winning your target audience\u2019s trust.&nbsp;<\/p>\n\n\n\n<p>That essentially improves the likelihood of converting them into paying customers the future.&nbsp;<\/p>\n\n\n\n<p><em>That takes us to the next reason why blogging is good for business.&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"leads\">3. Get more qualified leads to your funnel<\/h3>\n\n\n\n<p>To get more sales from your website, you can\u2019t count on random visitors who click on your homepage by accident.&nbsp;<\/p>\n\n\n\n<p>Even if they click one of your ads, there\u2019s still a considerable chance they\u2019ll leave your site without taking action.&nbsp;<\/p>\n\n\n\n<p><em><strong>A blog allows you to passively nurture and convert your existing leads.<\/strong><\/em><\/p>\n\n\n\n<p>Instead of shoving your sales pitches on their faces, you reward visitors with useful content that keeps them coming back. Eventually, they\u2019ll trust your brand enough to move down into your sales funnel by themselves.<\/p>\n\n\n\n<p>It usually starts with actions like subscribing to your mailing list or joining your forum.<\/p>\n\n\n\n<p>Sure, they may not make a purchase tomorrow or the next day. But it\u2019s only a matter of time before another blog post or a flash sale convinces them to buy something.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Stages-of-the-Sales-Funnel.png\" alt=\"Sales Funnel\" class=\"wp-image-4047670\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Stages-of-the-Sales-Funnel.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Stages-of-the-Sales-Funnel-300x300.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Stages-of-the-Sales-Funnel-150x150.png 150w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Stages-of-the-Sales-Funnel-768x768.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>You can get in-depth Funnels training from Russel Brunson (who is the father of Funnels) through his <a href=\"https:\/\/masterblogging.com\/one-funnel-away-challenge-review\/\" class=\"rank-math-link\" data-lasso-id=\"1980\">One Funnel Away Challenge.<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"audienceinsights\">4. Gain useful audience insights<\/h3>\n\n\n\n<p>An effective blogging strategy starts and ends with your target readers.&nbsp;<\/p>\n\n\n\n<p>Remember, your content must address their pain points and include practical solutions to their problems. In exchange, you can earn their respect and build their confidence in your brand.&nbsp;<\/p>\n\n\n\n<p>Once your blog traffic starts coming, you can turn to analytics tools like&nbsp;<a href=\"https:\/\/analytics.google.com\/\" data-lasso-id=\"1981\" target=\"_blank\" rel=\"noopener\"><strong>Google Analytics<\/strong><\/a><strong>&nbsp;<\/strong>to learn more about them.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"485\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Analytics.png\" alt=\"Google Analytics\" class=\"wp-image-4047672\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Analytics.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Analytics-300x146.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Analytics-768x372.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Google Analytics is, as the name suggests, an analytics platform that utilizes data from your website traffic. It dissects information such as your top-performing keywords, best traffic acquisition channels, website bounce rate, and more.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"545\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Analytics-Master-Blogging-Site-Content.png\" alt=\"Google Analytics All Website Data\" class=\"wp-image-4047673\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Analytics-Master-Blogging-Site-Content.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Analytics-Master-Blogging-Site-Content-300x164.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Analytics-Master-Blogging-Site-Content-768x419.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Knowing these metrics is crucial if you want to make data-driven decisions for your blog. How else will you know if your promotion campaigns and website optimizations are working?<\/p>\n\n\n\n<p><em>Remember that the more traffic your blog gets, the more accurate your Google Analytics reports will be.&nbsp;<\/em><\/p>\n\n\n\n<p><strong>You can then interpret and refine the data into actionable insights, like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your most successful traffic generation strategies<\/li>\n\n\n\n<li>The preferred content types of your audience<\/li>\n\n\n\n<li>Their browsing device of choice (mobile or desktop)<\/li>\n\n\n\n<li>Which \u201cexit pages\u201d cause you to lose the most visitors<\/li>\n<\/ul>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-2\" data-ss-post-id=\"4047664\" data-nonce=\"88c42e4445\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=With+data+at+the+helm+of+your+decision-making%2C+even+failed+campaigns+should+show+you+how+to+move+forward.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4047664&#038;via=MasterBlogging_\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">With data at the helm of your decision-making, even failed campaigns should show you how to move forward.  <\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=With+data+at+the+helm+of+your+decision-making%2C+even+failed+campaigns+should+show+you+how+to+move+forward.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F4047664&#038;via=MasterBlogging_\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>There\u2019s a lot more to learn on how to use Google analytics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Communicating with your audience&nbsp;<\/h4>\n\n\n\n<p>Another way to extract feedback from your blog audience is to actively engage them in your content.&nbsp;<\/p>\n\n\n\n<p>Encourage them to leave comments, ask them questions \u2014 do anything and everything to give them a voice.<\/p>\n\n\n\n<p>That\u2019s something I regularly do whenever I publish posts here in Master Blogging.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"355\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-Footnote.png\" alt=\"Master Blogging Footnote\" class=\"wp-image-4047676\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-Footnote.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-Footnote-300x107.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-Footnote-768x273.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Understanding your audience will help you tailor your marketing, branding, and product development to their preferences.&nbsp;<\/p>\n\n\n\n<p><strong>Use what you learn from data to get more blog traffic, then leverage that traffic to get more data.<\/strong><\/p>\n\n\n\n<p>This becomes a cycle that will allow you to grow and evolve into the big-name business you deserve to be.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"socialpresence\">5. Build a social media presence<\/h3>\n\n\n\n<p>What\u2019s another way to get insights from your audience?&nbsp;<\/p>\n\n\n\n<p><em>Easy: run a social media poll.&nbsp;<\/em><\/p>\n\n\n\n<p>You can do this with the built-in tools found in major networks like Facebook.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"994\" height=\"732\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Polls.png\" alt=\"Facebook poll option\" class=\"wp-image-4047677\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Polls.png 994w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Polls-300x221.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Polls-768x566.png 768w\" sizes=\"(max-width: 994px) 100vw, 994px\" \/><\/figure>\n\n\n\n<p>Running polls is just one of the many ways to leverage your social media presence.&nbsp;<\/p>\n\n\n\n<p>Active social media accounts can also be used as content distribution outlets, customer service channels, and relationship building tools.&nbsp;<\/p>\n\n\n\n<p>Also, take note that social media networks like Facebook and Pinterest have built-in analytics tools. That should give you an even deeper understanding of your audience, like their content preferences and activity pattern<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"579\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Pinterest-Analytics.png\" alt=\"Pinterest Analytics\" class=\"wp-image-4047678\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Pinterest-Analytics.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Pinterest-Analytics-300x174.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Pinterest-Analytics-768x445.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Don\u2019t have enough social media followers?<\/p>\n\n\n\n<p><strong>Great blog content can be used to springboard your social media marketing.&nbsp;<\/strong><\/p>\n\n\n\n<p>A simple strategy is to integrate clickable social media icons into your website and blog posts. That way, you can funnel traffic from your website into your social media accounts.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of this in action from a company called&nbsp;<a href=\"https:\/\/www.stevesroofingia.com\/\" data-lasso-id=\"1982\" target=\"_blank\" rel=\"noopener\"><strong>Steve\u2019s Roofing Inc<\/strong><\/a>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"422\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Steves-Roofing-Facebook-Button.png\" alt=\"Steve's Roofing follow button\" class=\"wp-image-4047679\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Steves-Roofing-Facebook-Button.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Steves-Roofing-Facebook-Button-300x127.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Steves-Roofing-Facebook-Button-768x324.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The better your blog posts are, the more social media engagement you can generate. You just need the right strategies to push your blog content to more people.&nbsp;<\/p>\n\n\n\n<p><em>There\u2019ll be more on blog content promotion strategies later.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"monetize\">6. More ways to monetize your business website<\/h3>\n\n\n\n<p>Boosting your web traffic through blogging will unlock more opportunities for monetization.&nbsp;<\/p>\n\n\n\n<p><em>I\u2019m not just talking about leveraging your blog to close more sales.&nbsp;<\/em><\/p>\n\n\n\n<p>There are plenty of other ways to leverage your blog traffic and&nbsp;<a href=\"https:\/\/masterblogging.com\/make-money-blogging\/\" data-lasso-id=\"1983\"><strong>make money<\/strong><\/a>. You just need to pick one that makes sense in your niche and for your website audience.&nbsp;<\/p>\n\n\n\n<p>For most businesses, a typical strategy is to make money by displaying ads.&nbsp;<\/p>\n\n\n\n<p>With an ad network like&nbsp;<a href=\"https:\/\/www.google.com\/adsense\/start\/\" data-lasso-id=\"1984\" target=\"_blank\" rel=\"noopener\"><strong>Google AdSense<\/strong><\/a>, there\u2019s very little setup involved in this monetization strategy. You can also sell ad spaces directly to related brands if you want bigger profits.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"616\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Steps.png\" alt=\"How to get started with Google AdSense\" class=\"wp-image-4047682\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Steps.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Steps-300x185.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-AdSense-Steps-768x473.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Below is a list of monetization strategies you can implement in your business blog:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Offering gated content \u2014&nbsp;<\/strong>If your blog content quality is good enough, you can start charging your readers for them. Just be sure to offer some content for free to give your audience a taste of what they\u2019ll get.&nbsp;<\/li>\n\n\n\n<li><strong>Launch a paid podcast \u2014&nbsp;<\/strong>More and more businesses are creating podcasts about topics like the state of their industry and their own products. This can be offered for free or as a subscription service to your audience.<\/li>\n\n\n\n<li><strong>Receive payment for brand mentions \u2014<\/strong>&nbsp;Speaking of podcasts, you can also make money by mentioning other brands in an episode or two. You could even have an entire podcast episode sponsored by another company.&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Publish sponsored posts \u2014<\/strong>&nbsp;Blog traffic is a commodity that other companies will gladly pay for. If your blog gets a considerable amount of traffic, you can offer to publish sponsored posts for a price.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Of course, you shouldn\u2019t focus on turning any of the monetization strategies above into your primary source of income. At the very least, you can rely on these tactics so your blog can pay for itself.&nbsp;<\/p>\n\n\n\n<p>But if you can turn your blog into another money-making engine for your business, then why not?<\/p>\n\n\n\n<p><em>As long as there\u2019s traffic, there are always opportunities to profit off of it.&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"network\">7. Expand your network<\/h3>\n\n\n\n<p>Making some noise in the blogosphere is a great way to earn valuable connections.&nbsp;<\/p>\n\n\n\n<p><em>By valuable connections, I\u2019m talking about potential partners and influencers who can elevate your brand image.&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p>With partner brands, you can land collaborative projects that will allow you to benefit from each other\u2019s authority. These projects can be collaborative marketing campaigns, products, and events \u2014 online or offline.<\/p>\n\n\n\n<p>It\u2019s up to you and your prospective partner to come up with the terms of your collaborative project. Here\u2019s an example from two seemingly-unrelated brands \u2014 Spotify and Starbucks.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"480\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Spotify-and-Starbucks-Collaboration.png\" alt=\"Spotify and Starbucks collaboration\" class=\"wp-image-4047683\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Spotify-and-Starbucks-Collaboration.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Spotify-and-Starbucks-Collaboration-300x144.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Spotify-and-Starbucks-Collaboration-768x369.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Does that mean blogging will help you get on a mega-brand like Starbucks or Spotify\u2019s radar?&nbsp;<\/p>\n\n\n\n<p><em>That depends on how big your company is.<\/em><\/p>\n\n\n\n<p>For breakout businesses that are still getting their feet wet in digital marketing, you\u2019ll get better results targeting smaller game.&nbsp;<\/p>\n\n\n\n<p>Regardless of your niche, there\u2019s bound to be other businesses you can collaborate with. It all boils down to the creativity of you and your marketing team.&nbsp;<\/p>\n\n\n\n<p>Influencers, on the other hand, are all about helping you reach a wider online audience.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Who are online influencers?&nbsp;<\/h4>\n\n\n\n<p>Simply speaking, influencers are people who have an online following. They also have the power to influence their followers\u2019 purchase decisions and their perceptions of other brands.<\/p>\n\n\n\n<p><em>There\u2019s simply no way you haven\u2019t heard of at least one influencer at this point.&nbsp;&nbsp;<\/em><\/p>\n\n\n\n<p>Marketing gurus, motivational speakers, Instagram models, other bloggers \u2014 they all fit under the influencer category.&nbsp;<\/p>\n\n\n\n<p>If you want an influencer marketing campaign that directly affects sales, you can have influencers as affiliates.&nbsp;<\/p>\n\n\n\n<p>That is a topic for another day, but you can read the gist of it from&nbsp;<a href=\"https:\/\/keap.com\/business-success-blog\/marketing\/digital-marketing\/5-ways-small-businesses-can-use-affiliate-marketing-to-increase-sales\" data-lasso-id=\"1985\" target=\"_blank\" rel=\"noopener\"><strong>this post<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>For now, let\u2019s take a look at an example of a sponsored post by influencer&nbsp;<a href=\"https:\/\/www.instagram.com\/ketlenborges\/\" data-lasso-id=\"1986\" target=\"_blank\" rel=\"noopener\"><strong>Ketlen Weber<\/strong><\/a>:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"740\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ketlen-Borges-Influencer.png\" alt=\"Ketlen Weber Instagram sponsored post\" class=\"wp-image-4047684\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ketlen-Borges-Influencer.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ketlen-Borges-Influencer-300x222.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ketlen-Borges-Influencer-768x568.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>There are specific blogging strategies that can help you get the attention of potential influencers. We\u2019ll get to those in a minute.&nbsp;<\/p>\n\n\n\n<p><em>For now, let\u2019s talk about the steps on how to start a company blog.&nbsp;<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"buildingablog\">Building a Blog for Your Business<\/h2>\n\n\n\n<p>Starting a company blog is easier now than ever, especially for business websites running on WordPress.&nbsp;<\/p>\n\n\n\n<p>If you already have an existing WordPress website, you can get a new blog section up and running in no time.&nbsp;<\/p>\n\n\n\n<p>In fact, your content management system already has a blogging engine waiting to be used. You just need to create a new post using the WordPress editor \u2014 \u201cGutenberg\u201d editor if you have the latest version.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"518\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/WordPress-Blog-Posts.png\" alt=\"WordPress Add New Posts\" class=\"wp-image-4047685\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/WordPress-Blog-Posts.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/WordPress-Blog-Posts-300x155.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/WordPress-Blog-Posts-768x398.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Even if you don\u2019t use WordPress as your main website\u2019s platform, installing the CMS should be really easy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Installing WordPress<\/h4>\n\n\n\n<p>Thanks to WordPress\u2019s popularity, there\u2019s a good chance your web hosting service already has an automatic installation tool. You should be able to find it in your hosting account\u2019s \u201ccPanel\u201d interface.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"482\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/GoDaddy-cPanel.png\" alt=\"WordPress auto-installer\" class=\"wp-image-4047707\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/GoDaddy-cPanel.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/GoDaddy-cPanel-300x145.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/GoDaddy-cPanel-768x370.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The entire installation process should be very straightforward. You just need to pick your business website\u2019s domain as the installation URL and specify a sub-directory name.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"314\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/GoDaddy-cPanel-Sub-directory-name-.png\" alt=\"WordPress installation steps\" class=\"wp-image-4047708\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/GoDaddy-cPanel-Sub-directory-name-.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/GoDaddy-cPanel-Sub-directory-name--300x94.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/GoDaddy-cPanel-Sub-directory-name--768x241.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A sub-directory name can be anything that will separate your WordPress content from your main website. Typically, business owners simply go with the sub-directory \u201c\/blog\u201d for simplicity\u2019s sake.&nbsp;<\/p>\n\n\n\n<p>For example, if your domain is \u201cwww.mybusiness.com,\u201d your WordPress installation directory could be www.mybusiness.com\/blog.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"338\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ahrefs-Sub-directory.png\" alt=\"WordPress blog sub-directory by Ahrefs\" class=\"wp-image-4047709\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ahrefs-Sub-directory.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ahrefs-Sub-directory-300x101.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ahrefs-Sub-directory-768x260.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Now, the interface of WordPress installation tools depends on the hosting service you use. Most WordPress auto-installers, however, will ask for the following information during the initial setup process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Desired WordPress version \u2014&nbsp;<\/strong>If the WordPress auto-installer has a \u201crecommended\u201d option, go with it. Otherwise, do some research to find the most recent, stable version of the CMS.&nbsp;<\/li>\n\n\n\n<li><strong>Automatic update settings \u2014&nbsp;<\/strong>During the WordPress installation, you may be asked to select the automatic update features you wish to use. These can apply to plugins, themes, and the CMS itself.<\/li>\n\n\n\n<li><strong>Administrator settings \u2014&nbsp;<\/strong>To complete a WordPress installation, you\u2019ll be asked to create the necessary login credentials for the site\u2019s administrator. Some WordPress installation tools come with features like two-factor authentication and login attempt limiters.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"454\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/GoDaddy-cPanel-WordPress-installer-.png\" alt=\"WordPress installation settings\" class=\"wp-image-4047710\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/GoDaddy-cPanel-WordPress-installer-.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/GoDaddy-cPanel-WordPress-installer--300x136.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/GoDaddy-cPanel-WordPress-installer--768x349.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">Why WordPress?<\/h4>\n\n\n\n<p><em>Why go with WordPress?&nbsp;<\/em><\/p>\n\n\n\n<p>Here are the biggest reasons why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Free \u2014&nbsp;<\/strong>The WordPress CMS can be used by anyone at any time for free. You don\u2019t need to pay extra to unlock tools or features \u2014 everything is included right off the bat.&nbsp;<\/li>\n\n\n\n<li><strong>Easy to use \u2013&nbsp;<\/strong>WordPress has a lot to offer under the hood, but it\u2019s still incredibly easy to learn and use.You can practically build a fully-working website from the ground up without ever touching code.&nbsp;<\/li>\n\n\n\n<li><strong>Multiple users \u2014&nbsp;<\/strong>Have in-house web developers, editors, and content writers? WordPress makes it easy to create users and user roles for everyone in your team.<\/li>\n\n\n\n<li><strong>Tens of thousands of themes and plugins \u2014&nbsp;<\/strong>WordPress boasts a massive library of themes and plugins to help customize your blog as you see fit. It also supports tons of premium plugins and themes from third-party providers.&nbsp;<\/li>\n\n\n\n<li><strong>Endless supply of learning resources \u2014&nbsp;<\/strong>If you have questions about specific WordPress features and functions, it\u2019s probably already answered in the official WordPress Codex. There are also countless blogs out there dedicated to WordPress learners like&nbsp;<strong><a href=\"https:\/\/www.wpbeginner.com\/\" data-lasso-id=\"1987\" target=\"_blank\" rel=\"noopener\">WPBeginner<\/a><\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Creating a WordPress blog for your site is easy, right?&nbsp;<\/p>\n\n\n\n<p>The real challenge is learning how to craft authoritative blog posts that will garner an audience.&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>For that, you must first understand the definition of \u201cauthoritative.\u201d<\/em><\/p>\n\n\n\n<p><strong>A quality blog post must check the following boxes:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Relevant \u2014&nbsp;<\/strong>As a business, you\u2019re free to publish posts that focus on your organization \u2014 be it product-related articles or company news. However, the bulk of your blog content should be about topics that matter to your audience.&nbsp;<\/li>\n\n\n\n<li><strong>Keyword-optimized \u2014&nbsp;<\/strong>The next step to ensuring the relevance of your post is looking for SEO keywords. These keywords must also be inserted in the right places.&nbsp;<\/li>\n\n\n\n<li><strong>Contains custom visuals \u2014<\/strong>&nbsp;Whatever you do, don\u2019t rely on stock images for your blog\u2019s visual content. Have your in-house design team cook up custom, branded visuals that will make your content pop on social media.&nbsp;<\/li>\n\n\n\n<li><strong>Contains <a href=\"https:\/\/masterblogging.com\/internal-linking\/\" class=\"rank-math-link\" data-lasso-id=\"1988\">internal links<\/a> \u2014<\/strong>&nbsp;Internal links are simply links that point to a page or post found on the same website. Adding internal links to your posts will encourage your readers to discover more of your content.&nbsp;<\/li>\n\n\n\n<li><strong>Has outbound links to other authoritative sites \u2014&nbsp;<\/strong>SEO link building is a two-way street. To appear authoritative in the eyes of search engines, you must also have links that point to other relevant sites.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019ve never published a blog post before, all the things above may seem like a lot to take in.<\/p>\n\n\n\n<p>But trust me \u2014 blogging is definitely a skill you or your team can learn and master over time.<\/p>\n\n\n\n<p>You can start with my&nbsp;<a href=\"https:\/\/masterblogging.com\/write-quality-content\/\" data-lasso-id=\"1989\"><strong>step-by-step guide to writing quality blog content<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"blogtopics\">Researching blog topics for company websites<\/h3>\n\n\n\n<p>Alright, let\u2019s say you agreed with all the points above and decided to build a blog.&nbsp;<\/p>\n\n\n\n<p><em>The next step is to look for content ideas that will pique your target audience\u2019s interest.&nbsp;<\/em><\/p>\n\n\n\n<p>There are several ways to do this:&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">1. Perform keyword research<\/h4>\n\n\n\n<p>Keyword research is a great way to expand a broad term into potential content ideas.<\/p>\n\n\n\n<p>There are keyword research tools specifically designed for content idea generation. One of my favorites would be&nbsp;<a href=\"https:\/\/answerthepublic.com\/\" data-lasso-id=\"1990\" target=\"_blank\" rel=\"noopener\"><strong>AnswerThePublic<\/strong><\/a>, which works by pulling up questions that people ask around a keyword.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"619\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/AnswerThePublic.png\" alt=\"AnswerThePublic\" class=\"wp-image-4047690\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/AnswerThePublic.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/AnswerThePublic-300x186.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/AnswerThePublic-768x475.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Take note that keyword research is also a crucial aspect of SEO.&nbsp;<\/p>\n\n\n\n<p>To boost your chances of ranking highly in search engine results, target long-tail keywords. These are phrases that contain three or more keywords, like \u201c<a href=\"https:\/\/masterblogging.com\/how-to-start-a-blog\/\" class=\"rank-math-link\" data-lasso-id=\"1991\">how to start a blog<\/a>\u201d or \u201c<a href=\"https:\/\/masterblogging.com\/best-blogging-platforms\/\" class=\"rank-math-link\" data-lasso-id=\"1992\">best blogging platforms<\/a>.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/masterblogging.com\/long-tail-keywords\/\" data-lasso-id=\"1993\"><strong>Read this post for more&nbsp;information on long-tail keywords<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">2. Do competitor research<\/h4>\n\n\n\n<p>Another way to get lucrative keyword ideas is to spy on your competitors.&nbsp;<\/p>\n\n\n\n<p>You can use tools like&nbsp;<a href=\"https:\/\/masterblogging.com\/semrush-review\/\" data-lasso-id=\"1994\"><strong>SEMrush<\/strong><\/a><strong>&nbsp;<\/strong>to unveil a competitor\u2019s top keywords.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"478\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SEMrush-Top-Organic-Keywords.png\" alt=\"SEMrush competitor keywords\" class=\"wp-image-4047691\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SEMrush-Top-Organic-Keywords.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SEMrush-Top-Organic-Keywords-300x143.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SEMrush-Top-Organic-Keywords-768x367.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Remember, refined keyword ideas translate to potential content topics that can guarantee traffic.<\/p>\n\n\n\n<p>A long-tail keyword like \u201ccheap places to travel,\u201d for instance, can be an article title as is.<\/p>\n\n\n\n<p><em>It\u2019s also proven to get a grand total of 22,200 searches per month.&nbsp;<\/em><\/p>\n\n\n\n<p>However, a keyword\u2019s monthly traffic is only one of the many factors you should consider when performing keyword research.&nbsp;<\/p>\n\n\n\n<p><strong>You should also take a look at the following:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keyword difficulty \u2014&nbsp;<\/strong>New businesses with barely any search engine presence may struggle to rank with high-competition keywords. Aim for keywords within the low-medium difficulty range if you want to see results in a few months.&nbsp;<\/li>\n\n\n\n<li><strong>Search intent \u2014<\/strong>&nbsp;A high monthly search traffic doesn\u2019t automatically translate to more sales or leads. Understand the intent behind each keyword to determine if your content will match the expectations of search engine users.&nbsp;<\/li>\n\n\n\n<li><strong>Search Engine Results Pages or SERP \u2014<\/strong>&nbsp;Lastly, check the actual SERP to identify the kind of businesses that rank for a potential keyword idea. Also, look at SERP features like the Google local pack and knowledge panel to identify ways to maximize organic traffic.<\/li>\n<\/ul>\n\n\n\n<p>Not familiar with keyword research terminology? I suggest giving my&nbsp;<a href=\"https:\/\/masterblogging.com\/keyword-research\/\" data-lasso-id=\"1995\"><strong>keyword research guide<\/strong><\/a><strong>&nbsp;<\/strong>a quick read.&nbsp;<\/p>\n\n\n\n<p>Using SEMrush, you can also check out your competitor\u2019s most popular pages directly. That way, you can effortlessly scoop up content ideas that work and would rank well for high-demand keywords.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"572\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SEMrush-Indexed-Pages-Report.png\" alt=\"SEMrush competitor indexed pages\" class=\"wp-image-4047693\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SEMrush-Indexed-Pages-Report.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SEMrush-Indexed-Pages-Report-300x172.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SEMrush-Indexed-Pages-Report-768x439.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>That\u2019s it \u2014 feel free to \u201cborrow\u201d some ideas from your competitor\u2019s content library.&nbsp;<\/em><\/p>\n\n\n\n<p>The advantage of using a tool like SEMrush is that you\u2019re sure to get ideas that get reliable traffic. But if you want, you can visit competitor websites directly to look for ideas you can use as inspiration.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">3. Look at Q&amp;A websites<\/h4>\n\n\n\n<p>Familiar with Q&amp;A websites like&nbsp;<a href=\"https:\/\/answers.yahoo.com\/\" data-lasso-id=\"1996\" target=\"_blank\" rel=\"noopener\"><strong>Yahoo Answers<\/strong><\/a><strong>&nbsp;<\/strong>and&nbsp;<a href=\"https:\/\/www.quora.com\/\" data-lasso-id=\"1997\" target=\"_blank\" rel=\"noopener\"><strong>Quora<\/strong><\/a>?<\/p>\n\n\n\n<p>In recent years, Q&amp;A websites aren\u2019t just about people looking for answers to their questions. They\u2019re better described as open marketplaces of information in the digital world.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>Q&amp;A websites are now platforms that stimulate discussions around topics their users care about.<\/em><\/p>\n\n\n\n<p>Quora, for example, allows users to share links to pieces of content they find interesting.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"479\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Quora-Share-Link.png\" alt=\"Sharing links on Quora\" class=\"wp-image-4047694\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Quora-Share-Link.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Quora-Share-Link-300x144.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Quora-Share-Link-768x368.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>To harvest content ideas from Quora, use the built-in search bar to find other users\u2019 posts. That should help you discover in-demand information that can bring traffic to your blog.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"564\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Quora-Carpet-Cleaning-Results.png\" alt=\"Quora carpet cleaning questions\" class=\"wp-image-4047695\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Quora-Carpet-Cleaning-Results.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Quora-Carpet-Cleaning-Results-300x169.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Quora-Carpet-Cleaning-Results-768x433.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">4. Ask your social media audience<\/h4>\n\n\n\n<p><em>A surefire way to get topic ideas that will interest your audience is to ask them what they want.<\/em><\/p>\n\n\n\n<p>I already mentioned social media polls earlier. Apart from that, there are other ways to ask your audience what they want to read about.&nbsp;<\/p>\n\n\n\n<p>For example, there\u2019s an interesting post format circulating around Facebook lately:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"866\" height=\"1024\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Content-Research-866x1024.png\" alt=\"Facebook post trend\" class=\"wp-image-4047697\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Content-Research-866x1024.png 866w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Content-Research-254x300.png 254w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Content-Research-768x908.png 768w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Content-Research.png 1000w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/figure>\n\n\n\n<p><strong>There\u2019s just a couple of caveats to keep in mind when asking for content suggestions from your audience:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The size of your audience \u2014&nbsp;<\/strong>The bigger the size of your audience, the better the content ideas you\u2019ll get. Asking for topic ideas from a small audience may not yield content that will attract thousands of readers.&nbsp;<\/li>\n\n\n\n<li><strong>Your followers\u2019 most active times \u2014<\/strong>&nbsp;If you ask your question at the wrong time, it may get buried under piles of updates without being seen. Try to time your post so that it\u2019ll be the first thing your followers will see in the morning.&nbsp;<\/li>\n\n\n\n<li><strong>Your followers\u2019 preferred social media channel \u2014<\/strong>&nbsp;Most businesses can generate responses on Facebook, but other networks can sometimes result in better engagement. For example, if your target readers are digital marketers, you can ask your question on LinkedIn and marketing forums.&nbsp;&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">5. Join social media groups<\/h4>\n\n\n\n<p>You can also browse social media groups and other pages for questions that users are asking. And, just like Q&amp;A websites, you can put your brand forward by responding to those posts \u2014 promoting your brand in the process.&nbsp;<\/p>\n\n\n\n<p>You can easily look for groups you can join using the built-in search feature of social media websites like Facebook.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Just type in a relevant keyword and switch over to the \u201c<strong>Groups<\/strong>\u201d tab.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"576\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Groups-Search.png\" alt=\"Facebook Groups search\" class=\"wp-image-4047699\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Groups-Search.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Groups-Search-300x173.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Groups-Search-768x442.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Most social media groups encourage and allow healthy conversations around their focus topic.&nbsp;<\/p>\n\n\n\n<p>What they often discourage are self-promotional posts along with those that don\u2019t add any practical value to discussions.&nbsp;<\/p>\n\n\n\n<p>That said, remember that your goal is to look for topics that your target audience wants to learn about. There\u2019s a different time for you to promote your brand or whatever product you have to sell.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">6. Tap into ongoing trends<\/h4>\n\n\n\n<p>Publishing blog posts about current trends and events can definitely help you get on top of people\u2019s news feeds.<\/p>\n\n\n\n<p>There\u2019s no shortage of trending topics to talk about in virtually every niche. You just need to know where to look.<\/p>\n\n\n\n<p><em>Rather, you just need to know which tools to use.&nbsp;<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/trends.google.com\/\" data-lasso-id=\"1998\" target=\"_blank\" rel=\"noopener\"><strong>Google Trends<\/strong><\/a><strong>&nbsp;<\/strong>is one of the go-to tools for <a href=\"https:\/\/masterblogging.com\/google-trends\/\" class=\"rank-math-link\" data-lasso-id=\"1999\">finding trending topics<\/a> in any industry.&nbsp;<\/p>\n\n\n\n<p>Just like basically every tool we\u2019ve covered thus far, you just need a keyword to get things going.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"590\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Trends.png\" alt=\"Google Trends\" class=\"wp-image-4047700\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Trends.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Trends-300x177.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Trends-768x453.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>There\u2019s also a never-ending supply of new topics to talk about in the Twittersphere.&nbsp;<\/p>\n\n\n\n<p>Other than posts from Twitter users, take a look at the accounts of publications and journalists for relevant updates.&nbsp;<\/p>\n\n\n\n<p>Twitter should bring you the most recent stories around any keyword you enter.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"864\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Twitter-US-Trucking-News.png\" alt=\"Twitter US trucking news\" class=\"wp-image-4047701\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Twitter-US-Trucking-News.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Twitter-US-Trucking-News-300x259.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Twitter-US-Trucking-News-768x664.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>If you want a more streamlined trend-scouting workflow, you can use content research and curation platforms like&nbsp;<a href=\"https:\/\/buzzsumo.com\/\" data-lasso-id=\"2000\" target=\"_blank\" rel=\"noopener\"><strong>BuzzSumo<\/strong><\/a><strong>&nbsp;<\/strong>and&nbsp;<a href=\"https:\/\/www.scoop.it\/\" data-lasso-id=\"2001\" target=\"_blank\" rel=\"noopener\"><strong>Scoop.it<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"450\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Scoop.It-Content-Curation.png\" alt=\"Scoop.it Content Curation\" class=\"wp-image-4047702\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Scoop.It-Content-Curation.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Scoop.It-Content-Curation-300x135.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Scoop.It-Content-Curation-768x346.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The drawback is, trendy blog topics rarely provide evergreen value for any blog.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also important to cover them as soon as you can. If you blog about a story days after it trends, there\u2019s a good chance your audience already lost interest.&nbsp;<\/p>\n\n\n\n<p>Trends, however, give a budding business an influx of traffic that will help establish their online presence. You just need to be in-the-know, proactive, and quick to act.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">7. Get information from other blogs<\/h4>\n\n\n\n<p>In some niches, there are marketing-related blogs built to help marketers and brands with their campaigns.&nbsp;&nbsp;<\/p>\n\n\n\n<p><em>Master Blogging is one such example.&nbsp;<\/em><\/p>\n\n\n\n<p>Here, I occasionally talk about specific blogging niches and supply my readers with guides on doing content research.&nbsp;<\/p>\n\n\n\n<p>A perfect example would be my post about&nbsp;<a href=\"https:\/\/masterblogging.com\/lifestyle-blog-post-ideas\/\" data-lasso-id=\"2002\"><strong>621 lifestyle blog post ideas<\/strong><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"614\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-621-Lifestyle-Blog-Post-Ideas.png\" alt=\"Master Blogging Lifestyle Blog Ideas\" class=\"wp-image-4047704\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-621-Lifestyle-Blog-Post-Ideas.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-621-Lifestyle-Blog-Post-Ideas-300x184.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-621-Lifestyle-Blog-Post-Ideas-768x472.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Unfortunately, I won\u2019t be able to give you a list of blogs to check for content ideas in your niche.&nbsp;<\/p>\n\n\n\n<p><em>What I can do is help you find them in less than a minute.&nbsp;<\/em><\/p>\n\n\n\n<p>It\u2019s all about attaching the right \u201c<strong>footprints<\/strong>\u201d to a Google search phrase.&nbsp;<\/p>\n\n\n\n<p>Suppose you\u2019re in the carpet cleaning business.&nbsp;<\/p>\n\n\n\n<p>On Google, simply type \u201ccarpet cleaning blog post ideas\u201d to find useful resources from other blogs.<\/p>\n\n\n\n<p><strong>The \u201cblog post ideas\u201d there is the footprint, and \u201ccarpet cleaning\u201d is your keyword.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"537\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Carpet-Cleaning-Blog-Post-Ideas.png\" alt=\"\" class=\"wp-image-4047705\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Carpet-Cleaning-Blog-Post-Ideas.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Carpet-Cleaning-Blog-Post-Ideas-300x161.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Carpet-Cleaning-Blog-Post-Ideas-768x412.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Nice and easy.<\/em><\/p>\n\n\n\n<p>Replace the keyword with something relevant in your industry and you\u2019re golden.&nbsp;<\/p>\n\n\n\n<p>If there are no posts that specifically talk about topic ideas in your niche, look at \u201ctop blogs\u201d listicles instead. That should lead you straight to competitors with a long list of articles already published.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">8. Use content ideas flashcards<\/h4>\n\n\n\n<p>In need of more ideas for your company blog content?<\/p>\n\n\n\n<p>You may want to look at my&nbsp;<a href=\"https:\/\/masterblogging.com\/go\/flashcards\/\" data-lasso-id=\"2003\" rel=\"nofollow noopener\" target=\"_blank\" data-lasso-name=\"Content Ideas Flashcards\"><strong>Content Ideas Flashcards<\/strong><\/a><strong>&nbsp;<\/strong>to keep your content production in high gear.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"522\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-Content-Ideas-Flashcards.png\" alt=\"Master Blogging Content Ideas Flash Cards\" class=\"wp-image-4047712\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-Content-Ideas-Flashcards.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-Content-Ideas-Flashcards-300x157.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-Content-Ideas-Flashcards-768x401.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>These printable cards will make sure you never run out of blog post ideas. Just pick a card, fill in the blank, and you\u2019re all set.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"contentteam\">Building your content writing team<\/h3>\n\n\n\n<p>With the tips above, your team should be able to put together a spreadsheet filled with blog topic ideas.<\/p>\n\n\n\n<p><em>All that\u2019s left is for your team to learn how to write a company blog post that sparkles.&nbsp;<\/em><\/p>\n\n\n\n<p>What\u2019s that \u2014 you don\u2019t have in-house copywriters to lend a hand with your blog?<\/p>\n\n\n\n<p>That\u2019s completely understandable, especially for startups and local businesses who are yet to gain a foothold in the online space.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>The good news is, you don\u2019t need to invest weeks in an elaborate recruitment process to find the right people.&nbsp;<\/p>\n\n\n\n<p>With freelance marketplaces like&nbsp;<a href=\"https:\/\/www.upwork.com\/\" data-lasso-id=\"2004\" target=\"_blank\" rel=\"noopener\"><strong>Upwork<\/strong><\/a>, you can easily connect with talented <a href=\"https:\/\/masterblogging.com\/hiring-writers\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"2005\">content writers<\/a> and graphic artists for your blogging needs.&nbsp;<\/p>\n\n\n\n<p>You\u2019ll be surprised at the number of multi-talented professionals out there \u2014 eager to help small businesses like yours.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"632\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Upwork-Restaurant-Writer-Search.png\" alt=\"Restaurant writers on Upwork\" class=\"wp-image-4047713\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Upwork-Restaurant-Writer-Search.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Upwork-Restaurant-Writer-Search-300x190.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Upwork-Restaurant-Writer-Search-768x485.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Of course, building a content team for your blog isn\u2019t mandatory.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re passionate about your business, you are more than welcome to create blog content yourself.<\/p>\n\n\n\n<p><em>Believe it or not, content writing skills are something that can be acquired.&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<p><strong>Sure, it\u2019s not an easy road, but it\u2019s definitely doable. Being the main contributor to your company\u2019s own blog also comes with some benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Establish your personal brand \u2014&nbsp;<\/strong>Do you feel enticed by the idea of being a public speaker or getting interviewed by other bloggers? Contributing to your own company\u2019s blogging strategy will establish your credibility as an industry expert that people will listen to.&nbsp;<\/li>\n\n\n\n<li><strong>Humanize your business \u2014<\/strong>&nbsp;Introducing the people behind your business will do wonders for your customer relations. Social media users, for instance, are more likely to listen to other people than posts from business pages.&nbsp;<\/li>\n\n\n\n<li><strong>Opportunities for networking and growth \u2014<\/strong>&nbsp;Being recognized as a blogger in your industry will make you eligible to receive invitations to various events. This will expose you to opportunities to connect with other thought leaders in your niche.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"contenttypes\">Types of blog content you should publish<\/h3>\n\n\n\n<p>Congratulations \u2014 you should now be equipped with the knowledge necessary to publish your first blog post.&nbsp;<\/p>\n\n\n\n<p>The next question you should answer is this:&nbsp;<\/p>\n\n\n\n<p><em>What kind of blog post should you write?<\/em><\/p>\n\n\n\n<p>There are different types of blog content you can develop for your business website:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">1. \u201cHow to\u201d guides<\/h4>\n\n\n\n<p>Ever heard of the quote: \u201cdon\u2019t sell drills, sell holes\u201d?&nbsp;<\/p>\n\n\n\n<p>To succeed in business, you don\u2019t just sell the features of your product.&nbsp;<\/p>\n\n\n\n<p><strong>You need to focus on what your product will do for your customers.&nbsp;<\/strong><\/p>\n\n\n\n<p>Writing \u201chow-to\u201d guides that teach customers how to achieve results with your product is an example of this.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s a simple example from<strong>&nbsp;<\/strong><strong>Ground Shark Coffee<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"531\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ground-Shark-Coffee-Blog-Post.png\" alt=\"Ground Shark Coffee How-to guide\" class=\"wp-image-4047714\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ground-Shark-Coffee-Blog-Post.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ground-Shark-Coffee-Blog-Post-300x159.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Ground-Shark-Coffee-Blog-Post-768x408.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">2. Customer success stories<\/h4>\n\n\n\n<p>One of the best ways to build buyer confidence is to publish blog posts about the success of previous customers.&nbsp;<\/p>\n\n\n\n<p>A customer success story is a step up from the reviews and testimonials you probably already have on your site. It delves into the details \u2014 from the customer\u2019s background all the way to their future plans with your brand.&nbsp;<\/p>\n\n\n\n<p><strong>If you already get positive reviews, reach out to the same customers, and ask them for an interview. Ask them questions like:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What problems were they facing before discovering your business<\/li>\n\n\n\n<li>How they found your company<\/li>\n\n\n\n<li>How they use your product or service<\/li>\n\n\n\n<li>What goals they achieved with your brand<\/li>\n\n\n\n<li>What are their personal recommendations to other potential customers<\/li>\n<\/ul>\n\n\n\n<p>For inspiration, check out&nbsp;<a href=\"https:\/\/monday.com\/why-monday\/stories\" data-lasso-id=\"2006\" target=\"_blank\" rel=\"noopener\"><strong>this library of success stories from<\/strong>&nbsp;<strong>Monday.com<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"455\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Monday-Dot-Com-Success-Stories.png\" alt=\"Monday.com success stories\" class=\"wp-image-4047715\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Monday-Dot-Com-Success-Stories.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Monday-Dot-Com-Success-Stories-300x137.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Monday-Dot-Com-Success-Stories-768x349.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">3. Listicles<\/h4>\n\n\n\n<p>Let\u2019s face it, the entire blogging world is getting a ton of listicles in recent years.<\/p>\n\n\n\n<p><em>The reason is simple: they work.&nbsp;<\/em><\/p>\n\n\n\n<p>Not only are listicles easy to make, they\u2019re also easy to consume for readers. Not to mention they\u2019re also powerful tools for link building if you play your cards right.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Imagine you made a listicle about products or services that could be of value to your audience.&nbsp;<\/p>\n\n\n\n<p>If you cover those companies and their product or service in a positive light, you can notify them about it. Be sure to produce a polished, informative post that\u2019s on par with what big-name websites publish.&nbsp;<\/p>\n\n\n\n<p><strong>In return, there\u2019s a high probability that they\u2019ll mention your post on social media or their own blog.<\/strong><\/p>\n\n\n\n<p><em>Free exposure and traffic right there.<\/em><\/p>\n\n\n\n<p>I, myself, publish listicles with products and services that my readers care about.&nbsp;<\/p>\n\n\n\n<p><strong>You\u2019re more than welcome to check them out in my blog:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"512\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-Listicles.png\" alt=\"Master Blogging Listicles\" class=\"wp-image-4047716\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-Listicles.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-Listicles-300x154.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Master-Blogging-Listicles-768x393.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">3. Expert roundups<\/h4>\n\n\n\n<p>Expert roundups are a type of listicle that requires two things: a relevant topic and the input of industry experts.<\/p>\n\n\n\n<p>No matter who you are, you\u2019ve probably come across an article like this one from&nbsp;<a href=\"https:\/\/buffer.com\/resources\/social-media-experts\/\" data-lasso-id=\"2007\" target=\"_blank\" rel=\"noopener\"><strong>Buffer<\/strong><\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"372\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Buffer-Roundup-Post.png\" alt=\"Buffer expert roundup post\" class=\"wp-image-4047717\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Buffer-Roundup-Post.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Buffer-Roundup-Post-300x112.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Buffer-Roundup-Post-768x286.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>You can do the same if you want your business blog to turn heads.&nbsp;<\/em><\/p>\n\n\n\n<p>Unlike your average listicle, roundups involve significantly more planning and days or weeks of outreach to create.&nbsp;<\/p>\n\n\n\n<p>First, you need to come up with a hot topic or question that industry experts can talk about.&nbsp;<\/p>\n\n\n\n<p>That\u2019s something that should be easy for you if you\u2019re constantly in tune with the state of your industry. If not, you can refer to the steps I mentioned above on finding trending topics in your niche.<\/p>\n\n\n\n<p>Next, you\u2019ll need a list of expert contributors who can chip in ideas to your roundup post.<\/p>\n\n\n\n<p>There are several tools that can help you discover experts as well as connect with them.&nbsp;<a href=\"https:\/\/www.buzzstream.com\/\" data-lasso-id=\"2008\" target=\"_blank\" rel=\"noopener\"><strong>BuzzStream<\/strong><\/a><strong>&nbsp;<\/strong>is a good example.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"510\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/BuzzStream.png\" alt=\"BuzzStream \" class=\"wp-image-4047718\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/BuzzStream.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/BuzzStream-300x153.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/BuzzStream-768x392.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>You can also look for potential contributors with a simple Google search. Just enter a relevant keyword and plug the word \u201cblog\u201d in the end.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"585\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Outdoor-Blogs.png\" alt=\"Outdoor Blog footprint\" class=\"wp-image-4047719\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Outdoor-Blogs.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Outdoor-Blogs-300x176.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Google-Outdoor-Blogs-768x449.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>There you have it \u2014 an endless supply of known experts in your industry.&nbsp;<\/em><\/p>\n\n\n\n<p>All things considered, finding a good question and potential experts who can answer are relatively easy.&nbsp;<\/p>\n\n\n\n<p>Your PR team should also be more than capable of handling your outreach campaign.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">4. Product comparisons<\/h4>\n\n\n\n<p>Standing out from the rest of the competition has always been a tough challenge for businesses.&nbsp;<\/p>\n\n\n\n<p>With a product comparison post, you can easily highlight the advantages of your brand over existing alternatives.&nbsp;<\/p>\n\n\n\n<p>It doesn\u2019t matter if you\u2019re selling food or consultancy services. There are always factors in which you can outshine your competitors.<\/p>\n\n\n\n<p>You can start small with a text-based post that enumerates the things you do better than other brands. If your company has the bandwidth, you opt for visual content like infographics and videos.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/masterblogging.com\/go\/siteground\/\" rel=\"nofollow noopener\" data-lasso-id=\"2009\" target=\"_blank\" data-lasso-name=\"Siteground\">SiteGround<\/a> highlighted their advantages through a webinar, which is now accessible as a blog post.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"575\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SiteGround-Webinar-Slide.png\" alt=\"SiteGround Product Comparison\" class=\"wp-image-4047720\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SiteGround-Webinar-Slide.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SiteGround-Webinar-Slide-300x173.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SiteGround-Webinar-Slide-768x442.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">5. Write about news and current events<\/h4>\n\n\n\n<p>Publishing industry news is the direct application of leveraging current trends and events for blog traffic.&nbsp;<\/p>\n\n\n\n<p>I often find these pieces on B2B websites that cater to a savvy and knowledgeable audience.&nbsp;<\/p>\n\n\n\n<p>In the trucking industry, for example, companies like&nbsp;<a href=\"https:\/\/blog.keeptruckin.com\/\" data-lasso-id=\"2010\" target=\"_blank\" rel=\"noopener\"><strong>KeepTruckin<\/strong><\/a><strong>&nbsp;<\/strong>always make sure their visitors are aware of the latest news.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"329\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/KeepTruckin-News-Piece.png\" alt=\"KeepTruckin news article\" class=\"wp-image-4047721\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/KeepTruckin-News-Piece.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/KeepTruckin-News-Piece-300x99.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/KeepTruckin-News-Piece-768x253.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Again, most trend-related articles don\u2019t offer evergreen value, which means their traffic potential will eventually deplete.&nbsp;<\/p>\n\n\n\n<p>Still, they can provide your blog with a quick surge of traffic while the topic is still fresh. In addition, they can also stir up discussions in the comments section of your blog or social media pages.&nbsp;&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">6. Write about company milestones<\/h4>\n\n\n\n<p>Did your company recently win an award? Hit a new high in terms of sales?&nbsp;<\/p>\n\n\n\n<p><em>Things that make you feel proud of your organization deserve to be shared with your community.&nbsp;<\/em><\/p>\n\n\n\n<p>Just be mindful of your content\u2019s tone when talking about your company\u2019s latest achievements. Don\u2019t just gloat about it \u2014 thank your audience and make them feel like a part of your success.&nbsp;<\/p>\n\n\n\n<p><strong>Here\u2019s a tip: be sure to include at least one sentence similar to any of the following:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We thank you for your tremendous and overwhelming support<\/li>\n\n\n\n<li>We couldn\u2019t have done it without you<\/li>\n\n\n\n<li>Thank you to everyone who made this happen \u2014 including everyone reading this<\/li>\n<\/ul>\n\n\n\n<p>If you have a lot of followers on social media, be sure to give them a quick update as well. I did the same when my first eBook recently punched through the 1,000 sales mark.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"984\" height=\"950\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Ankit-Singla-Sales.png\" alt=\"Facebook Master Blogging milestone\" class=\"wp-image-4047722\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Ankit-Singla-Sales.png 984w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Ankit-Singla-Sales-300x290.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Facebook-Ankit-Singla-Sales-768x741.png 768w\" sizes=\"(max-width: 984px) 100vw, 984px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">7. Take your audience behind the scenes<\/h4>\n\n\n\n<p>Finally, you can give your blog audience an insider\u2019s look at your business operations.&nbsp;<\/p>\n\n\n\n<p>Make them familiar with your company culture, introduce your employees \u2014 perhaps give them a glimpse of upcoming products and events. Doing so will definitely help you capture the interest of onlookers and foster loyalty in your existing followers and customers.&nbsp;<\/p>\n\n\n\n<p>A popular strategy is to write posts about events like seminars, office renovations, team building activities, and even birthdays.&nbsp;<\/p>\n\n\n\n<p>It\u2019s true that these things don\u2019t occur often. But if you blog about them, they will provide evergreen value by helping your audience get to know your company.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"contentpromotion\">Promoting your blog posts<\/h3>\n\n\n\n<p>Regularly publishing posts in your company blog is a crucial step towards building an authoritative online presence.&nbsp;<\/p>\n\n\n\n<p><em>But that won\u2019t be enough to generate recurring traffic to your business website.&nbsp;<\/em><\/p>\n\n\n\n<p>For that, you need to match your content development with relentless promotion efforts.<\/p>\n\n\n\n<p>To help you make the most out of your company blog, here are six content promotion strategies I recommend:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">1. Encourage social media sharing<\/h4>\n\n\n\n<p>As I said before, publishing quality blog content should encourage your audience to share your website with their peers.&nbsp;<\/p>\n\n\n\n<p><em>You just need to make the process easy and convenient for them.<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/masterblogging.com\/go\/socialsnap\/\" rel=\"nofollow noopener\" data-lasso-id=\"2011\" target=\"_blank\" data-lasso-name=\"SocialSnap\">SocialSnap<\/a> is a simple WordPress plugin that can make this happen. It makes it easy to place social media sharing buttons anywhere on your website.&nbsp;<\/p>\n\n\n\n<p>I use the SocialSnap floating sidebar myself to make social sharing buttons visible to readers wherever they are.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"528\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SocialSnap-Floating-Sidebar.png\" alt=\"SocialSnap floating sidebar\" class=\"wp-image-4047724\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SocialSnap-Floating-Sidebar.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SocialSnap-Floating-Sidebar-300x158.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/SocialSnap-Floating-Sidebar-768x406.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">2. Share posts yourself<\/h4>\n\n\n\n<p>Of course, you shouldn\u2019t rely solely on your audience for social media shares. You should also make an active effort to promote your content on social media using the right tactics.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For starters, you should learn about social media best practices. It\u2019s all about knowing where your target audience hangs out and what they want to know about.<\/p>\n\n\n\n<p><strong>It\u2019s also important to develop a solid social media publishing strategy based on the following factors:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The best posting times \u2014&nbsp;<\/strong>To maximize the visibility of your content, be sure to schedule your social media posts around your audience\u2019s usage patterns.&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/best-times-to-post-on-social-media\/\" data-lasso-id=\"2012\" target=\"_blank\" rel=\"noopener\"><strong>Sprout Social<\/strong><\/a><strong>&nbsp;<\/strong>published a definitive social media scheduling guide you should see.&nbsp;<\/li>\n\n\n\n<li><strong>Platform-friendly content type \u2014&nbsp;<\/strong>Not all content types do well on all social media websites. Blog posts are for Twitter, Facebook, and LinkedIn, whereas infographics and short videos are for Instagram and Pinterest.<\/li>\n\n\n\n<li><strong>Brand alignment \u2014<\/strong>&nbsp;You can\u2019t afford to make the mistake of sharing something that conflicts with your brand\u2019s values. Always ensure that your posts, infographics, and other marketing assets align with your company\u2019s mission and vision.&nbsp;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">3. Run takeovers to spur social media engagement<\/h4>\n\n\n\n<p>If you just published a blog about a company event, be sure to encourage employees to talk about it.<\/p>\n\n\n\n<p>A popular strategy is to have a social media takeover with employees spearheading the campaign.&nbsp;<\/p>\n\n\n\n<p>Basically, you hand over the keys to your social media accounts to your employees. This allows them to post whatever they want \u2014 from Instagram stories to stolen shots in your office during working hours.&nbsp;<\/p>\n\n\n\n<p>It sounds like a risky strategy, which is why you need to establish guidelines and an approval process for posts.&nbsp;<\/p>\n\n\n\n<p>Consider investing in a social media management platform like&nbsp;<a href=\"https:\/\/sproutsocial.com\/\" data-lasso-id=\"2013\" target=\"_blank\" rel=\"noopener\"><strong>Sprout Social<\/strong><\/a><strong>&nbsp;<\/strong>to manage and scale takeover campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"472\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Sprout-Social.png\" alt=\"Sprout Social \" class=\"wp-image-4047725\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Sprout-Social.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Sprout-Social-300x142.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Sprout-Social-768x362.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">4. Broadcast a newsletter<\/h4>\n\n\n\n<p>To use your <a href=\"https:\/\/masterblogging.com\/blogging-for-lead-generation\/\" data-lasso-id=\"2014\">blog for lead generation<\/a>, roll out lead capture forms with an email marketing platform.&nbsp;<\/p>\n\n\n\n<p>I have here a&nbsp;<a href=\"https:\/\/masterblogging.com\/best-email-marketing-services\/\" data-lasso-id=\"2015\">list of the top 11 email marketing services<\/a><strong>&nbsp;<\/strong>you can choose from. All of them have subscription form builders baked into the platform.&nbsp;<\/p>\n\n\n\n<p>Once you have an active mailing list, broadcast newsletters to your subscribers to bring targeted traffic to your blog.&nbsp;<\/p>\n\n\n\n<p><em>That should be one of the primary features of your email marketing platform.&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"430\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/ActiveCampaign-Setup-.png\" alt=\"ActiveCampaign new campaign interface\" class=\"wp-image-4047726\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/ActiveCampaign-Setup-.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/ActiveCampaign-Setup--300x129.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/ActiveCampaign-Setup--768x330.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">5. Link to your content in Q&amp;A websites<\/h4>\n\n\n\n<p>If you obtained your blog post idea from a Q&amp;A website, it makes perfect sense to promote your content there.&nbsp;<\/p>\n\n\n\n<p><em>Brands and marketers have been doing it for ages \u2014 sometimes with the help of their own staff.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1000\" height=\"498\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Quora-Link-to-Own-Blog.png\" alt=\"Quora link to own blog\" class=\"wp-image-4047727\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Quora-Link-to-Own-Blog.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Quora-Link-to-Own-Blog-300x149.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Quora-Link-to-Own-Blog-768x382.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>While the scene has become a tad more competitive, you can still get significant traffic with the right approach.<\/p>\n\n\n\n<p><strong>Let me show you a few pointers to keep in mind:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Create an authentic, personal profile \u2014&nbsp;<\/strong>First and foremost, your Quora profile should be about you \u2014 not your company. Pick the right interests to make it considerably easier to find questions and posts that matter in your industry.&nbsp;<\/li>\n\n\n\n<li><strong>Build a Quora topic for your own brand \u2014<\/strong>&nbsp;Quora allows brands to create an official topic for themselves, which will be used for conversations. Do this to make your company more discoverable and recognizable on the site.<\/li>\n\n\n\n<li><strong>Treat Quora answers like blog posts \u2014<\/strong>&nbsp;Instead of shamelessly promoting your brand to users, provide them with comprehensive answers that look like articles themselves. Insert visuals, use proper formatting, and add links to relevant resources \u2014 not just a link to your blog.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/masterblogging.com\/get-traffic-from-quora\/\" data-lasso-id=\"2016\"><strong>Refer to this guide for the nitty-gritty of Quora marketing<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">6. Mention other brands and notify them<\/h4>\n\n\n\n<p>You don\u2019t need a roundup post as an excuse to mention other brands in your blog.&nbsp;<\/p>\n\n\n\n<p><em>If an external resource or site can add value to your content, by all means, link to it.&nbsp;<\/em><\/p>\n\n\n\n<p>As long as they\u2019re not direct competitors, linking to other websites offers a world of advantages. They help search engines understand what your content is about and provide readers with a richer experience.<\/p>\n\n\n\n<p>It\u2019ll also give those brands a reason to share your content with their own audience. You just need another outreach strategy \u2014 like the one you did when planning a roundup post.&nbsp;<\/p>\n\n\n\n<p>Want more ways to get blog traffic?<\/p>\n\n\n\n<p>You can read about more proven content promotion strategies&nbsp;<a href=\"https:\/\/masterblogging.com\/promote-blog-posts\/\" data-lasso-id=\"2017\"><strong>in this post<\/strong><\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h3>\n\n\n\n<p>So \u2014 do businesses need their own blogs to strive in the modern world?&nbsp;<\/p>\n\n\n\n<p><em>Absolutely.&nbsp;<\/em><\/p>\n\n\n\n<p>Hopefully, the article above did more than just convince you to start your own company blog. I\u2019m confident you\u2019ll find the tips and strategies above invaluable to your blog\u2019s success.<\/p>\n\n\n\n<p>If you have questions, suggestions, or feedback, don\u2019t hesitate to leave a comment below.&nbsp;<\/p>\n\n\n\n<p><em>Looking forward to your response!<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">You Might Also Like:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/masterblogging.com\/blog-post-ideas\/\" data-lasso-id=\"2018\">25 Strategies to Generate Blog Post Ideas Today<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/masterblogging.com\/blogging\/\" data-lasso-id=\"2019\">Your A-Z Guide to Learn Blogging (Step-by-Step) in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/masterblogging.com\/resources\/\" data-lasso-id=\"2020\">Blogging Resources I Recommend (Theme, Plugins, Tools &amp; Books!)<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Is your company ready to go digital? You may already have a working business website. But without a blog, chances are you\u2019re not getting the traffic you deserve.&nbsp; In this post, you\u2019ll learn about the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4047732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[700299],"tags":[700266],"class_list":["post-4047664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hidden-gems","tag-bloggers"],"taxonomy_info":{"category":[{"value":700299,"label":"Hidden Gems"}],"post_tag":[{"value":700266,"label":"Bloggers"}]},"featured_image_src_large":["https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/07\/Company-Blog-1024x536.png",1024,536,true],"author_info":{"display_name":"Ankit Singla","author_link":"https:\/\/masterblogging.com\/about\/"},"comment_info":0,"category_info":[{"term_id":700299,"name":"Hidden Gems","slug":"hidden-gems","term_group":0,"term_taxonomy_id":3500299,"taxonomy":"category","description":"","parent":0,"count":61,"filter":"raw","cat_ID":700299,"category_count":61,"category_description":"","cat_name":"Hidden Gems","category_nicename":"hidden-gems","category_parent":0}],"tag_info":[{"term_id":700266,"name":"Bloggers","slug":"bloggers","term_group":0,"term_taxonomy_id":3500266,"taxonomy":"post_tag","description":"","parent":0,"count":98,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4047664"}],"collection":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/comments?post=4047664"}],"version-history":[{"count":9,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4047664\/revisions"}],"predecessor-version":[{"id":4560923,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4047664\/revisions\/4560923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/media\/4047732"}],"wp:attachment":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/media?parent=4047664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/categories?post=4047664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/tags?post=4047664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}