{"id":4044514,"date":"2019-12-21T19:25:41","date_gmt":"2019-12-21T13:55:41","guid":{"rendered":"https:\/\/masterblogging.com\/?p=4044514"},"modified":"2024-12-24T14:50:41","modified_gmt":"2024-12-24T09:20:41","slug":"blogging-statistics","status":"publish","type":"post","link":"https:\/\/masterblogging.com\/blogging-statistics\/","title":{"rendered":"45 Key Blogging Statistics for 2025"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><em>In blogging, knowledge is power.&nbsp;<\/em><\/p>\n\n\n\n<p>That\u2019s why I decided to compile this list of 45 statistics about blogging that you can use to your advantage.&nbsp;<\/p>\n\n\n\n<p><strong>Let\u2019s just jump straight to the numbers.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns mb-featured-ans is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Top Blogging Statistics for 2025<\/h2>\n\n\n\n<p>These are the most interesting Blogging stats I think you should know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of blogs<\/strong>: There are&nbsp;<a href=\"https:\/\/masterblogging.com\/how-many-blogs-are-there\/\" data-lasso-id=\"1294\">600 million blogs<\/a>&nbsp;among 1.9 billion websites worldwide in 2025<\/li>\n\n\n\n<li><strong>Blog posts per day<\/strong>: Around&nbsp;7.5 million blog posts&nbsp;are published per day.&nbsp;<\/li>\n\n\n\n<li><strong>Blog post writing time<\/strong>: It takes an average of&nbsp;3 hours and 51 minutes&nbsp;to write a blog post.<\/li>\n\n\n\n<li><strong>Number of blog readers:<\/strong> 83%&nbsp;of<strong>&nbsp;<\/strong>internet users (roughly&nbsp;4.44 billion people)&nbsp;read blog posts.<\/li>\n\n\n\n<li><strong>Blog post reading time<\/strong>: On average, readers spend 96 seconds reading a blog post.<\/li>\n\n\n\n<li><strong>Headline engagement<\/strong>: 4 out of 5&nbsp;readers check out a blog post\u2019s headline only.<\/li>\n\n\n\n<li><strong>Engagement beyond headlines<\/strong>: Only 20%&nbsp;of readers will read past the headline.<\/li>\n\n\n\n<li><strong>B2B blogging usage<\/strong>: 91% of B2B companies&nbsp;use content marketing, most notably blogging, to promote their brand online.<\/li>\n\n\n\n<li><strong>Content creation for SEO<\/strong>: 72% of marketers use content creation&nbsp;as their number one SEO tactic.<\/li>\n\n\n\n<li><strong>Inbound link growth<\/strong>: Business blogging increases inbound links by 97%<\/li>\n\n\n\n<li><strong>Traffic boost<\/strong>: Integrating a blog into your business website can lead to 55% more visitors<\/li>\n\n\n\n<li><strong>Lead generation<\/strong>: Websites with blogs generate&nbsp;67% more leads&nbsp;than those without.<\/li>\n\n\n\n<li><strong>SEO impact<\/strong>: Blogging leads to&nbsp;434% more indexed pages&nbsp;in search engines<\/li>\n\n\n\n<li><strong>AI adoption in blogging: <\/strong>80% of bloggers use AI in their workflows, with 54% leveraging it for content ideation.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">AI Blogging Statistics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI adoption in blogging: <\/strong>80% of bloggers use AI.<\/li>\n\n\n\n<li><strong>AI for blog content ideation: <\/strong>54% of bloggers use AI to generate content ideas.<\/li>\n\n\n\n<li><strong>Most first drafts are still handwritten: <\/strong>6% of bloggers use AI to create entire first drafts.<\/li>\n\n\n\n<li><strong>How AI impacts ROI: <\/strong>68% of bloggers that use AI report a higher ROI.<\/li>\n\n\n\n<li><strong>AI can be inaccurate: <\/strong>63% of bloggers and marketers found inaccuracies and biases in AI-generated content.<\/li>\n\n\n\n<li><strong>Half of readers dislike AI content: <\/strong>52% of readers engage less with a blog post after suspecting it is created by AI.<\/li>\n<\/ul>\n\n\n\n<p>Get more surprising AI and Blogging stats <a href=\"https:\/\/masterblogging.com\/ai-blogging-statistics\/\" data-type=\"post\" data-id=\"4561646\" data-lasso-id=\"1295\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Blog Readership Statistics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>83%&nbsp;<\/strong>of<strong>&nbsp;<\/strong>internet users (roughly&nbsp;<strong>4.44 billion people<\/strong>)&nbsp;read blog posts<\/li>\n\n\n\n<li><strong>37%<\/strong>&nbsp;of blog readers are&nbsp;<strong>41-60 years old<\/strong><\/li>\n\n\n\n<li><strong>65%<\/strong>&nbsp;of Medium readers identify as&nbsp;<strong>male<\/strong><\/li>\n\n\n\n<li>On average, readers spend <a href=\"https:\/\/masterblogging.com\/average-blog-post-reading-time\/\" data-type=\"post\" data-id=\"4561601\" data-lasso-id=\"1296\">96 seconds<\/a> reading a blog post.<\/li>\n\n\n\n<li><strong>35%<\/strong>&nbsp;of blog readers frequently skim articles<\/li>\n\n\n\n<li><strong>4 out of 5<\/strong>&nbsp;readers check out a blog post\u2019s headline only.<\/li>\n\n\n\n<li><strong>Only 20%<\/strong>&nbsp;of readers will read past the headline<\/li>\n<\/ul>\n\n\n\n<p>Get more blog readership stats <a href=\"https:\/\/masterblogging.com\/blog-readership-statistics\/\" data-lasso-id=\"1297\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Business Blogging Statistics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1298\">91% of B2B companies<\/a>&nbsp;use content marketing, most notably blogging, to promote their brand online.&nbsp;<\/li>\n\n\n\n<li>86% of B2C companies use blogging to reach customers online.&nbsp;<\/li>\n\n\n\n<li>Overall, 90% of businesses use content marketing tactics like blogging to grow their online presence.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.demandsage.com\/business-blogging-statistics\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1299\">76% of B2B marketers<\/a>&nbsp;report successfully&nbsp;<a href=\"https:\/\/masterblogging.com\/blogging-for-lead-generation\/\" data-lasso-id=\"1300\">generating leads with blogging<\/a>.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.tptdigital.com\/blog\/10-mind-blowing-international-seo-statistics\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1301\">72% of marketers use content creation<\/a>&nbsp;as their number one SEO tactic.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/contentmarketinginstitute.com\/articles\/stats-invest-content-marketing\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1302\">61% of consumers<\/a>&nbsp;in the United States relied on product recommendations from blogs to make a purchase decision.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Get more business blogging stats <a href=\"https:\/\/masterblogging.com\/how-many-businesses-have-a-blog\/\" data-lasso-id=\"1303\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Business Blogging SEO Statistics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/masterblogging.com\/how-many-businesses-have-a-blog\/\" data-lasso-id=\"1304\">Businesses that use blogging<\/a>&nbsp;in their SEO strategy get&nbsp;<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/5014\/study-shows-business-blogging-leads-to-55-more-website-visitors.aspx\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1305\">434% more indexed pages<\/a><\/li>\n\n\n\n<li>Business blogging increases inbound links by 97%<\/li>\n\n\n\n<li>Integrating a blog into your business website can lead to 55% more visitors<\/li>\n\n\n\n<li>72% of marketers use content creation or blogging as their top SEO tactic<\/li>\n\n\n\n<li><a href=\"https:\/\/masterblogging.com\/blogging-for-lead-generation\/\" data-lasso-id=\"1306\">SEO leads<\/a>&nbsp;have a&nbsp;<a href=\"https:\/\/www.constantcontact.com\/blog\/website-conversions\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1307\">14.6% close rate<\/a>&nbsp;(which is massive)<\/li>\n<\/ul>\n\n\n\n<p>Get more business blogging SEO stats <a href=\"https:\/\/masterblogging.com\/does-blogging-help-seo\/\" data-lasso-id=\"1308\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Blog Content Statistics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It takes an average of&nbsp;<strong>3 hours and 51 minutes<\/strong>&nbsp;to write a blog post.<\/li>\n\n\n\n<li>Spending over&nbsp;<strong>6 hours<\/strong>&nbsp;writing a blog post leads to \u201c<strong>strong results.<\/strong>\u201d<\/li>\n\n\n\n<li>Blog posts that are&nbsp;<strong>2,000-3,000<\/strong>&nbsp;words take&nbsp;<strong>over 6 hours<\/strong>&nbsp;to write.<\/li>\n\n\n\n<li>Comprehensive \u201c<strong>how-to<\/strong>\u201d articles take longer than short listicles or news pieces.<\/li>\n\n\n\n<li><strong>Editing adds 1-2 hours<\/strong>&nbsp;to the content creation time.<\/li>\n\n\n\n<li>Highly&nbsp;<strong>experienced bloggers<\/strong>&nbsp;are capable of producing content in&nbsp;<strong>less than one hour.<\/strong><\/li>\n\n\n\n<li>Content planning can take&nbsp;<strong>1-2 hours<\/strong>&nbsp;per blog post.<\/li>\n\n\n\n<li>Adding simple&nbsp;<strong>custom graphics<\/strong>&nbsp;to your post adds&nbsp;<strong>30 minutes to 5 hours<\/strong>.<\/li>\n\n\n\n<li>Publishing blog posts daily requires you to finish drafts in&nbsp;<strong>3-5 hours<\/strong>.<\/li>\n\n\n\n<li><strong>SEO optimization<\/strong>&nbsp;time can take as little as&nbsp;<strong>30 minutes<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Learn more about these blog content stats <a href=\"https:\/\/masterblogging.com\/how-long-to-write-a-blog-post\/\" data-lasso-id=\"1309\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Blog Post Statistics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Around&nbsp;<strong>7.5 million blog posts&nbsp;<\/strong>are published per day.&nbsp;<\/li>\n\n\n\n<li><strong>2.33 million posts&nbsp;<\/strong>are published on WordPress per day, contributing to an astonishing monthly total of&nbsp;<strong>70 million<\/strong>.<\/li>\n\n\n\n<li><strong>12.8 million posts&nbsp;<\/strong>are published on Tumblr daily.<\/li>\n\n\n\n<li>Only&nbsp;<strong>2% of bloggers publish daily<\/strong><\/li>\n\n\n\n<li><strong>83% of bloggers and marketers&nbsp;<\/strong>publish short-form articles<\/li>\n<\/ul>\n\n\n\n<p>Learn more about these blog post statistics <a href=\"https:\/\/masterblogging.com\/blog-posts-published-per-day\/\" data-lasso-id=\"1310\">here<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Blogging and Lead Generation Statistics<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Websites with blogs generate&nbsp;<strong>67% more leads<\/strong>&nbsp;than those without.<\/li>\n\n\n\n<li>Blogging leads to&nbsp;<strong>434% more indexed pages<\/strong>&nbsp;in search engines<\/li>\n\n\n\n<li><strong>83% of customers<\/strong>&nbsp;trust blogs when looking for product recommendations.<\/li>\n\n\n\n<li><strong>76% of marketers<\/strong>&nbsp;rate blog articles as very effective for lead generation.<\/li>\n\n\n\n<li><strong>57% of bloggers<\/strong>&nbsp;that publish once per day report strong results.<\/li>\n\n\n\n<li><strong>Case studies and white papers<\/strong>&nbsp;are the most effective content types for lead generation.<\/li>\n<\/ul>\n\n\n\n<p>Learn more about these stats <a href=\"https:\/\/masterblogging.com\/blogging-for-lead-generation\/\" data-lasso-id=\"1311\">here<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>In blogging, knowledge is power.&nbsp; That\u2019s why I decided to compile this list of 45 statistics about blogging that you can use to your advantage.&nbsp; Let\u2019s just jump straight to the numbers. Top Blogging Statistics&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4044521,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[100012],"tags":[700307],"class_list":["post-4044514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-gems","tag-stats"],"taxonomy_info":{"category":[{"value":100012,"label":"Featured Gems"}],"post_tag":[{"value":700307,"label":"Stats"}]},"featured_image_src_large":["https:\/\/masterblogging.com\/wp-content\/uploads\/2019\/12\/Blogging-Statistics-1024x536.jpg",1024,536,true],"author_info":{"display_name":"Ankit Singla","author_link":"https:\/\/masterblogging.com\/about\/"},"comment_info":0,"category_info":[{"term_id":100012,"name":"Featured Gems","slug":"featured-gems","term_group":0,"term_taxonomy_id":500012,"taxonomy":"category","description":"","parent":0,"count":142,"filter":"raw","cat_ID":100012,"category_count":142,"category_description":"","cat_name":"Featured Gems","category_nicename":"featured-gems","category_parent":0}],"tag_info":[{"term_id":700307,"name":"Stats","slug":"stats","term_group":0,"term_taxonomy_id":3500307,"taxonomy":"post_tag","description":"","parent":0,"count":15,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4044514"}],"collection":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/comments?post=4044514"}],"version-history":[{"count":8,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4044514\/revisions"}],"predecessor-version":[{"id":4562529,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4044514\/revisions\/4562529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/media\/4044521"}],"wp:attachment":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/media?parent=4044514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/categories?post=4044514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/tags?post=4044514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}