{"id":4041781,"date":"2020-02-15T13:52:34","date_gmt":"2020-02-15T08:22:34","guid":{"rendered":"https:\/\/masterblogging.com\/?p=4041781"},"modified":"2023-09-22T08:21:03","modified_gmt":"2023-09-22T02:51:03","slug":"keyword-research","status":"publish","type":"post","link":"https:\/\/masterblogging.com\/keyword-research\/","title":{"rendered":"Keyword Research: A Beginner\u2019s Guide For Bloggers"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><strong>Keyword research<\/strong> is, for lack of a better word, the <em>key<\/em> to monumental traffic to your blog.<\/p>\n\n\n\n<p>It\u2019s what helped me propel this blog to new and great heights!<\/p>\n\n\n\n<p>In this post, I\u2019ll show you how to do keyword research so you can also generate organic traffic to your blog.<\/p>\n\n\n\n<p>Sounds good? Then let\u2019s get into it!<\/p>\n\n\n<div id=\"toc\" class=\"mb-toc\">\n<h2>The Ultimate Guide To Keyword Research<\/h2>\n<ul>\n<li><a href=\"#definition\">1. What is Keyword Research<\/a><\/li>\n<li><a href=\"#types\">2. Types of Keyword Research<\/a>\n<ul>\n<li><a href=\"#traditional\">2.1 Traditional<\/a><\/li>\n<li><a href=\"#competitor-based\">2.2 Competitor-based<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#factors\">3. Factors of Keyword Research<\/a>\n<ul>\n<li><a href=\"#search-intent\">3.1 Search Intent<\/a><\/li>\n<li><a href=\"#informational\">3.2 Informational<\/a><\/li>\n<li><a href=\"#commercial\">3.3 Commercial<\/a><\/li>\n<li><a href=\"#transactional\">3.4 Transactional<\/a><\/li>\n<li><a href=\"#search-volume\">3.5 Search Volume<\/a><\/li>\n<li><a href=\"#keyword-difficulty\">3.6 Keyword Difficulty<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#how-to\">4. How to Do Keyword Research: Two Types<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"definition\">What is Keyword Research?<\/h2>\n\n\n\n<p>Before we get into the meat of bones on how to do keyword research, we need to know <em>what it is<\/em> first.<\/p>\n\n\n\n<p>Keyword research is the pillar of a successful SEO campaign.<\/p>\n\n\n\n<p>Basically, the goal is for you to find keywords that lots of people search on Google.<\/p>\n\n\n\n<p>You also need to determine how easy it is to get your blog on top of Google search for that keyword.<\/p>\n\n\n\n<p>Once you find these keywords, use them to create content that Google loves.<\/p>\n\n\n\n<p>What I do mean here?<\/p>\n\n\n\n<p>It means that you must observe the best on-page SEO practices on your post in relation to your keyword.<\/p>\n\n\n\n<p>Pretty cut and dry, right?<\/p>\n\n\n\n<p>WRONG.<\/p>\n\n\n\n<p>While keyword research is simple in theory, <strong>it is also deceptively difficult<\/strong>.<\/p>\n\n\n\n<p>Researching for the best keywords for your blog takes time.<\/p>\n\n\n\n<p>There\u2019s more to keyword research than just finding search terms that generate lots of searches from users every month.<\/p>\n\n\n\n<p>We\u2019ll get to these factors as we move forward in the article.<\/p>\n\n\n\n<p>But here\u2019s one thing I\u2019ve done over the years to grow my blog traffic using keyword research:<\/p>\n\n\n\n<p>I grouped similar keywords together to create content that targets multiple keywords at once.<\/p>\n\n\n\n<p>Doing so allowed me to rank for these search queries for the same page.<\/p>\n\n\n\n<p>Don\u2019t believe me? Here\u2019s a screenshot from Ahrefs of some of my best-performing posts:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bee38593f.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>One of my posts is ranking for more than <strong>1,600 keywords<\/strong>!<\/p>\n\n\n\n<p>And everything is by design! I <em>know <\/em>that I\u2019ll be ranking for them because I optimized the post for these keywords.<\/p>\n\n\n\n<p>This strategy of mine is what I am going to share with you later on this post!<\/p>\n\n\n\n<p>So here\u2019s the key to attracting LOTS of visitors to your blog:<\/p>\n\n\n\n<p>It\u2019s not about the <strong>number <\/strong>of blog posts you publish regularly.<\/p>\n\n\n\n<p>Also, it\u2019s not <em>just <\/em>about the <strong>quality<\/strong> of your post and how useful it is to your audience.<\/p>\n\n\n\n<p>So what is it then?<\/p>\n\n\n\n<p><strong>It\u2019s about how <\/strong><strong><em>smart<\/em><\/strong><strong> you approach keyword research!<\/strong><\/p>\n\n\n\n<p>If you want to smarten up about keyword research, then keep reading!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"types\">Types of Keyword Research<\/h2>\n\n\n\n<p>Now, onto the meat and bones of this post!<\/p>\n\n\n\n<p>There are two types of keyword research: <strong>traditional<\/strong> and <strong>competitive<\/strong>.<\/p>\n\n\n\n<p>Both follow different processes but can help you find the good keywords for your blog.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"traditional\">1. Traditional<\/h3>\n\n\n\n<p>With traditional keyword research, you generate keyword ideas from a seed keyword.<\/p>\n\n\n\n<p>The seed keyword, in this case, is your <em>short-tail keyword<\/em>.<\/p>\n\n\n\n<p>Basically, you want to extract long-tail and medium-tail keyword ideas that contain your seed keyword.<\/p>\n\n\n\n<p>More importantly, you want to find keywords that are <strong><em>easy<\/em><\/strong><em> to rank for on organic search<\/em> and <em>have <\/em><strong><em>lots<\/em><\/strong><em> of monthly searches<\/em>.<\/p>\n\n\n\n<p>You will identify these keywords using different metrics available on your chosen keyword tools.<\/p>\n\n\n\n<p>Here\u2019s an example on how to do traditional keyword research on Ubersuggest:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bee8348fc.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>On the left, you will see a list of keyword suggestions for the seed keyword \u201ccontent marketing.\u201d<\/p>\n\n\n\n<p>Clicking on each keyword will show you the Google SERP on the right side of the screen.<\/p>\n\n\n\n<p>View the pages ranking for each and determine whether or not you can rank on the first page for this keyword with your content.<\/p>\n\n\n\n<p>Traditional keyword research works best for newbie bloggers. They haven\u2019t published blog posts yet and want to find keywords they can optimize for in their content.<\/p>\n\n\n\n<p>On the downside, the traditional approach won\u2019t provide you information about your competitors.<\/p>\n\n\n\n<p>And that\u2019s why we have the second type of keyword research.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competitor-based\">2. Competitor-based<\/h3>\n\n\n\n<p>Unlike the traditional way, you will come up with ideas from keywords your competitors are ranking for.<\/p>\n\n\n\n<p>Normally, you type in the domain URL of your competitor on your premium keyword tool.<\/p>\n\n\n\n<p>It should then process the keywords that it is ranking for on organic search. Also, you should see the position of each keyword on SERPs.<\/p>\n\n\n\n<p>Once you have extracted their keywords, you can choose which ones to optimize for your blog.<\/p>\n\n\n\n<p>What makes competitor-based keyword research more potent than the traditional method?<\/p>\n\n\n\n<p>You gain access to <em>proven<\/em> keywords that you can target.<\/p>\n\n\n\n<p>Think about it for a second:<\/p>\n\n\n\n<p><strong>If your competitors are ranking for them, then so should you!<\/strong><\/p>\n\n\n\n<p>However, this keyword research type only works if you have an established blog with pages ranking for certain search terms.<\/p>\n\n\n\n<p>Also, you need to use premium keyword tools to conduct competitor-based research.<\/p>\n\n\n\n<p>And as you know, these tools cost a fortune.<\/p>\n\n\n\n<p>Still, these drawbacks don\u2019t take away the fact that competitor-based keyword research is arguably the better approach in the long run.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6beec7a629.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>In the screenshot above, I\u2019m using Ahrefs to find keywords that contentmarketinginstitute.com is ranking for.<\/p>\n\n\n\n<p>Not only do you see the volume and difficulty of each keyword. You also see the position where the page on the site is ranking on Google organic search.<\/p>\n\n\n\n<p>Later, we\u2019ll talk about how to effectively run a competitor-based keyword research using Ahrefs and other tools.<\/p>\n\n\n\n<p>For now, however, you need to know how to determine the value of a keyword based on different variables. And we\u2019ll discuss the most crucial ones below.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"factors\">Factors of Keyword Research<\/h2>\n\n\n\n<p>Want to know why keyword research is difficult? Here\u2019s why:<\/p>\n\n\n\n<p><em>No keywords are ever the same.<\/em><\/p>\n\n\n\n<p>Even if they share common words together, they are still fundamentally unique from each other.<\/p>\n\n\n\n<p>People search certain keywords more often than others.<\/p>\n\n\n\n<p>Some are much easier to rank for on search results than others.<\/p>\n\n\n\n<p>Using this information, you can narrow down your keyword list to ones that work to your advantage, namely:<\/p>\n\n\n\n<p><em>Keywords with high search volume and low competition!<\/em><\/p>\n\n\n\n<p>To do this, you must manually analyze each keyword in your research using different factors.<\/p>\n\n\n\n<p>They will help you determine which ones to optimize for.<\/p>\n\n\n\n<p>Below are the factors I\u2019m referring to:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"search-intent\">1. Search Intent<\/h3>\n\n\n\n<p>To do keyword research effectively, you must find keywords that you want your audience to use for finding your blog.<\/p>\n\n\n\n<p>So how do you do that?<\/p>\n\n\n\n<p>You need to understand <em>search intent<\/em>.<\/p>\n\n\n\n<p>It explains <em>why <\/em>people typed in that phrase on search engines.<\/p>\n\n\n\n<p>By researching for keywords with the search intent that fits your blog, you drive more qualified traffic to your pages.<\/p>\n\n\n\n<p>As a result, you get to increase your sales, email subscribers, and others!<\/p>\n\n\n\n<p>Below are three types of search intent:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"informational\">2. Informational<\/h4>\n\n\n\n<p>People search for informational keywords if they want to know the answer to a question.<\/p>\n\n\n\n<p>For example, \u201cselling shoes\u201d is a keyword phrases. However, its intent is unclear at the moment.<\/p>\n\n\n\n<p>To make a keyword\u2019s intent informational, you need to answer this question:<\/p>\n\n\n\n<p>What do people want to learn about this topic?<\/p>\n\n\n\n<p>In most cases, keywords that start with an interrogative word or the 5 Ws: who, what, when, where, why (and 1 H: how) are prime examples of informational keywords.<\/p>\n\n\n\n<p>To find this using Ahrefs, type in the keyword in the search bar of Keyword Explorer.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6beeed7add.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>To filter the keywords with informational intent from the results, click Questions from the left sidebar.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bef1757bd.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>From here, you will see a list of keywords related to selling shoes that begin with any of the 5 Ws and 1 H.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bef57ba81.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>The search phrases come in the form of a question. This means that the user wants to find out all there is to know about selling shoes.<\/p>\n\n\n\n<p>Informational keywords are perfect for bloggers whose goal is to share information.<\/p>\n\n\n\n<p>They can build a content strategy revolving around these keywords so they can grow their traffic.<\/p>\n\n\n\n<p>But how about bloggers who want to earn money? Let\u2019s say they use their blog to sell products and services and to promote affiliate programs.<\/p>\n\n\n\n<p>Then they need to optimize for keywords with the next type keyword intent.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"commercial\">3. Commercial<\/h4>\n\n\n\n<p>I\u2019m pretty sure you used Google Search to compare products and services before making a decision.<\/p>\n\n\n\n<p>Whether you are aware of it or not, you used commercial keywords in your buyer\u2019s journey.<\/p>\n\n\n\n<p>People use these keywords if they have plans on buying something but are not sure which one yet.<\/p>\n\n\n\n<p>An example would be \u201cbest professional drones.\u201d<\/p>\n\n\n\n<p>The user wants to know the top-of-the-line commercial drones in the market.<\/p>\n\n\n\n<p>Most of the results from Google SERPs are <a href=\"https:\/\/masterblogging.com\/list-posts\/\" target=\"_blank\" aria-label=\"list posts (opens in a new tab)\" rel=\"noopener\" class=\"rank-math-link\" data-lasso-id=\"1448\">list posts<\/a> from e-commerce and review sites:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bef833e06.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>Usually, a keyword (usually a product or service) has commercial intent if you add the following affixes to it:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Best<\/li>\n\n\n\n<li>Top 10<\/li>\n\n\n\n<li>Cheap<\/li>\n\n\n\n<li>Affordable<\/li>\n\n\n\n<li>Review&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>As mentioned, e-commerce and review sites benefit the most from optimizing for this keyword intent.<\/p>\n\n\n\n<p>Most review site owners are affiliate marketers who recommend affiliate products to buy for their target audience.<\/p>\n\n\n\n<p>They help guide customers make the best decision based on the available information.<\/p>\n\n\n\n<p>In return, they earn a commission from every successful transaction!<\/p>\n\n\n\n<p>Let\u2019s say your audience knows what to buy already. What\u2019s the next step?<\/p>\n\n\n\n<p>That brings us to the third and last type of keyword intent.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"transactional\">4. Transactional<\/h4>\n\n\n\n<p>Unlike commercial intent, keywords with transactional intent point you to <em>where <\/em>and <em>how <\/em>you can buy the product you want.<\/p>\n\n\n\n<p>For example, I want to buy a DJI Mavic 2 Pro as my professional drone.<\/p>\n\n\n\n<p>Here are affixes added to the keyword that changed its intent into a transactional one:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buy DJI Mavic 2 Pro&nbsp;<\/li>\n\n\n\n<li>DJI Mavic 2 Pro deals<\/li>\n\n\n\n<li>DJI Mavic 2 Pro discount codes<\/li>\n\n\n\n<li>DJI Mavic 2 Pro shipping<\/li>\n<\/ul>\n\n\n\n<p>As you can see, there is a clear intent from the user to buy the drone judging from these keywords.<\/p>\n\n\n\n<p>I mean, nobody would search for discount codes and deals about the product unless they\u2019re interested in buying it!<\/p>\n\n\n\n<p>True enough, the results on Google SERPs show the different discount codes you can use to buy this drone.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6befac4a9c.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>For bloggers with products to sell on their site, you need to research for keywords with transaction intent.<\/p>\n\n\n\n<p>They should help bring in more conversions to your blog if you optimize them correctly.<\/p>\n\n\n\n<p>Now that we\u2019ve covered search intent in depth, let\u2019s talk about search volume.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"search-volume\">5. Search Volume<\/h3>\n\n\n\n<p><a href=\"https:\/\/masterblogging.com\/keyword-search-volume\/\" class=\"rank-math-link\" data-lasso-id=\"1449\">Search volume<\/a> refers to the number of times users searched the keyword in a month.<\/p>\n\n\n\n<p>Ideally, you want to target keywords with high search volume for your blog.<\/p>\n\n\n\n<p><strong>Here\u2019s the simple math:<\/strong><\/p>\n\n\n\n<p>More searches means more chances for people to find your site on Google.<\/p>\n\n\n\n<p>Of course, this is only possible if you rank on the first page of search results for your keyword.<\/p>\n\n\n\n<p>So you must be asking yourself:<\/p>\n\n\n\n<p>How much traffic can I generate from a keyword based on its search volume?<\/p>\n\n\n\n<p>Let\u2019s refer to <a href=\"https:\/\/www.advancedwebranking.com\/ctrstudy\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1450\">Advanced Web Ranking\u2019s CTR study<\/a>, in which:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The top result garners approximately 30% clicks of all users<\/li>\n\n\n\n<li>The second result generate more or less 15% of all clicks<\/li>\n\n\n\n<li>The third result receives 10% clicks<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s a screenshot of the graph for your reference:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6befca535d.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>Let\u2019s say your keyword has a search volume of 2,000 and you rank second on organic search for it.<\/p>\n\n\n\n<p>The 15% of 2,000 is equivalent to <strong>300 clicks<\/strong>.<\/p>\n\n\n\n<p>That\u2019s how many visitors you can expect to receive in a month.<\/p>\n\n\n\n<p>And that\u2019s quite a lot!<\/p>\n\n\n\n<p>So does that mean you should always target keywords with high search volume?<\/p>\n\n\n\n<p><em>Not really<\/em>.<\/p>\n\n\n\n<p>There\u2019s more to a keyword that the volume of searches every month.<\/p>\n\n\n\n<p>In fact, the factor below is arguably the most crucial one in this list,<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"keyword-difficulty\">6. Keyword Difficulty<\/h3>\n\n\n\n<p><a href=\"https:\/\/masterblogging.com\/keyword-difficulty\/\" target=\"_blank\" rel=\"noopener\" aria-label=\"Keyword difficulty (opens in a new tab)\" data-lasso-id=\"1451\">Keyword difficulty<\/a> refers to the degree of competition you must face in getting your blog to rank for a keyword.<br><\/p>\n\n\n\n<p>Understanding how keyword difficulty works is crucial to your keyword research.<\/p>\n\n\n\n<p>As mentioned earlier, you shouldn\u2019t just find keywords that generate lots of monthly searches.<\/p>\n\n\n\n<p>Here\u2019s why:<\/p>\n\n\n\n<p>They\u2019re the most competitive to rank in organic search.<\/p>\n\n\n\n<p>Keywords with high search volume promise the greatest visibility for sites that rank on the top three spots in Google Search.<\/p>\n\n\n\n<p>That\u2019s why almost all sites want to get a piece of the action and understandably so!<\/p>\n\n\n\n<p>So instead of optimizing for a keyword that everybody wants to rank for, why not travel the road less traveled instead?<\/p>\n\n\n\n<p>In other words:<\/p>\n\n\n\n<p>Why not target keywords with low competition?<\/p>\n\n\n\n<p>The lack of competition gives your blog a much easier path to rank on top on SERPs.<\/p>\n\n\n\n<p>However, and here\u2019s the kicker with keywords with low competition:<\/p>\n\n\n\n<p>There have abysmal search volumes.<\/p>\n\n\n\n<p>We\u2019re talking here of less than 100 searches in a month!<\/p>\n\n\n\n<p>Obviously, that doesn\u2019t discredit the value that keyword difficulty brings to the table.<\/p>\n\n\n\n<p>So here\u2019s why ranking for keywords with low competition is easy:<\/p>\n\n\n\n<p>The sites that rank on the first page for the keyword aren\u2019t optimized.<\/p>\n\n\n\n<p>Basically, the content in these pages don\u2019t observe the <strong>best on-page SEO practices<\/strong>.<\/p>\n\n\n\n<p>Also, it\u2019s possible that the keyword doesn\u2019t have a specific content ranking on SERPs.<\/p>\n\n\n\n<p>These are <em>huge<\/em> opportunities for you to capitalize on!<\/p>\n\n\n\n<p>Keywords with low competition is a prime characteristic of <a href=\"https:\/\/masterblogging.com\/long-tail-keywords\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1452\"><strong>long-tail keywords<\/strong><\/a>.<\/p>\n\n\n\n<p>In a nutshell, these are search phrases that contain at least four words.<\/p>\n\n\n\n<p>These might have low search volumes. But long-tail keywords usually come in question format.&nbsp;<\/p>\n\n\n\n<p>All bloggers such as yourself need to do is provide the best answer to these queries. Then, optimize the page so you can rank on top of search results for the keyword!<\/p>\n\n\n\n<p>The benefit of ranking on top of search results for a long-tail keyword is you enjoy higher conversions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6beffeac25.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p><br><em>Source: <\/em><a href=\"https:\/\/www.semrush.com\/kb\/685-what-are-long-tailed-keywords?ref=14317627\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1453\"><em>SEMrush<\/em><\/a><\/p>\n\n\n\n<p>The reason for the high conversion rates of long-tail keywords is they answer a specific question.<\/p>\n\n\n\n<p>By creating content that answers the needs of users, you compel them to take action on your blog. It\u2019s that simple!<\/p>\n\n\n\n<p>Therefore, you need to find long-tail keywords to complement your content creation.<\/p>\n\n\n\n<p>Now, I know your chomping at the bit to start with the actual process of keyword research.<\/p>\n\n\n\n<p>Since we just wrapped up the crucial factors in determining the best keywords for your research, let\u2019s jump right into it then!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to\">How to Do Keyword Research: Two Types<\/h2>\n\n\n\n<p>You can opt for <strong>free <\/strong>and <strong>paid <\/strong>ways to do keyword research.<\/p>\n\n\n\n<p>If you don\u2019t have a budget available for your keyword research, then the free approach is for you.<\/p>\n\n\n\n<p>The only drawback with the free method, which you will see later, is you don\u2019t have access to features that will speed up the research process.<\/p>\n\n\n\n<p>Therefore, it\u2019s best to go the paid route by using any of the <a href=\"https:\/\/masterblogging.com\/best-keyword-research-tools\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1454\"><strong>best keyword research tools<\/strong><\/a> available.<\/p>\n\n\n\n<p>They help you filter which among the keywords are the easiest to rank and group similar keywords together to help facilitate you in developing your blog\u2019s content strategy.<\/p>\n\n\n\n<p>So let\u2019s begin with the free approach:<\/p>\n\n\n\n<p><strong>How to Use Google Keyword Planner For Free<\/strong><\/p>\n\n\n\n<p>Google Keyword Planner is totally free to use. You don\u2019t need to spend a single penny on AdWords ads to access it. All you need is to have a Google account. <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1455\">Click here<\/a> to get a free Google account if you don\u2019t have one already.<\/p>\n\n\n\n<p>However, here\u2019s what usually happens when you try to use the tool:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf035a6be.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>You\u2019ll be required to create an AdWords campaign.<\/p>\n\n\n\n<p>Google is very serious with this that it often seems like you cannot possibly use the tool without first giving them some cash. Well, there\u2019s good news:<\/p>\n\n\n\n<p>You can actually gain access to the tool even without running an AdWords ad campaign. You simply need to bypass a few steps.<\/p>\n\n\n\n<p><a href=\"https:\/\/adwords.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1456\">Click here<\/a> to get started, then click on the bold \u201cGo to Keyword Planner\u201d button as shown below:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf05f3a3e.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>NOTE. They may ask you to re-enter your password for verification (which is normal).<\/p>\n\n\n\n<p>Now here\u2019s an important part:<\/p>\n\n\n\n<p>You\u2019ll see a page that reads \u201cwhat\u2019s your main advertising goal?\u201d You don\u2019t want to select any of the three options provided.<\/p>\n\n\n\n<p>Under the provided options, click the small \u201cSwitch to Expert Mode\u201d link instead.<\/p>\n\n\n\n<p>On the next page, select the \u201cCreate an account without a campaign\u201d option, and click the \u201cContinue\u201d button to proceed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf0859c8f.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>Click the blue \u201cContinue\u201d button on the next screen. (No! Google will not ask for your credit card details).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf0b4c596.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>Then, this screen will show up (Congrats, you\u2019re all done):<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf0dcf98b.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>Now, click on the \u201cExplore your account\u201d link to go to the next page.<\/p>\n\n\n\n<p>Here, click on the \u201cTools\u201d tab on the upper right corner of the menu bar and select \u201cKeyword Planner.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf1160b63.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>You now have full access to the wonderful Google Keyword Planner! You don\u2019t need to enter your billing information or run an AdWords ad.<\/p>\n\n\n\n<p><strong>How to Use Google Keyword Planner<\/strong><\/p>\n\n\n\n<p>To get started, Google Keyword Planner offers you two options, which are:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf13d836a.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Discover new keywords:<\/strong> This allows you to get new keyword ideas that will help you get to the people interested in what you offer<\/li>\n\n\n\n<li><strong>Get search volume and forecasts:<\/strong> With this option, you\u2019ll be able to see search volume and other metrics for your keywords, and forecasts on how their possible future performance<\/li>\n<\/ul>\n\n\n\n<p>You can also click on the \u201cHow to Use Keyword Planner\u201d link under the two options to learn more about the tool, but I\u2019m sure you won\u2019t be needing that after reading this article.<\/p>\n\n\n\n<p>The two options will take you to the Keyword Planner; however, what you\u2019ll see will be a bit different depending on your choice.<\/p>\n\n\n\n<p>When it comes to performing keyword research, these tools are more than enough to give you thousands of potential keywords.<\/p>\n\n\n\n<p>For clarity, this tool is specifically created with PPC advertisers in mind. So the tool has lots of features (such as the keyword bidding features) that you won\u2019t need if you\u2019re using the tool to find keywords.<\/p>\n\n\n\n<p>That said, it\u2019s time to learn how to perform keyword research using each of the tools in the Google Keyword Planner.<\/p>\n\n\n\n<p>Let\u2019s explore each in more detail.<\/p>\n\n\n\n<p><strong>1. Discover new keywords<\/strong><\/p>\n\n\n\n<p>You\u2019ll want to start here if you want to discover new keyword ideas.<\/p>\n\n\n\n<p>Based on Google\u2019s instructions, simply \u201cEnter words, phrases, or a URL related to your business,\u201d as you can see on the screenshot below, Google will then bring back some keyword suggestions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf16ef076.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>It\u2019s worth mentioning that the value you\u2019ll get from the tool is entirely based on the information that you put here. So you have to be strategic about the keywords you enter into this field.<\/p>\n\n\n\n<p>To help you get the most out of Google Keyword Planner, let me break down each of the three options for you.<\/p>\n\n\n\n<p><strong>Enter Words:<\/strong> These are single words that are related to your products or services (for example, \u201cskin care\u201d or \u201cSEO\u201d). This lets you access Google\u2019s database of keywords for different niches and industries.<\/p>\n\n\n\n<p><strong>Phrases:<\/strong> This is where you\u2019ll enter your \u201cseed keywords\u201d and get a list of related terms. It\u2019s best to enter at least two keywords here. For instance, if you operate an ecommerce website that sells bracelets, you\u2019d want to enter terms like \u201ctiffany bead bracelet\u201d and \u201cpandora bracelet charms\u201d here.<\/p>\n\n\n\n<p><strong>A URL related to your business:<\/strong> This is specifically meant for Adwords advertisers. However, you can sometimes find a few good keywords here using your website\u2019s homepage\u2026 or a blog post from your site.<\/p>\n\n\n\n<p>Here are the keyword suggestions for \u201cSkin Care\u201d:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf195b170.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>There are a total of 888 keyword ideas.<\/p>\n\n\n\n<p>For each keyword suggestion, you will see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword ideas<\/li>\n\n\n\n<li>Average monthly searches<\/li>\n\n\n\n<li>Competition<\/li>\n\n\n\n<li>Top of page bid (low range)<\/li>\n\n\n\n<li>Top of page bid (high range)<\/li>\n<\/ul>\n\n\n\n<p>The good thing is that you\u2019re not limited to only single or two words; phrases work as well. And you\u2019re allowed to enter up to ten seed keywords at a time.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf1c396da.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>They also have the option to use a website or URL as your seed.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf1e12b9e.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>However, the bad thing is that whatever you do, Google won\u2019t show you more than a few thousand keyword suggestions per search.<\/p>\n\n\n\n<p>Even when I entered up to ten seed keywords (which is the maximum number of keywords you can enter) and a URL, I still only got 4,424 keyword suggestions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf20d5ce5.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p><strong>2. Get search volume and forecasts<\/strong><\/p>\n\n\n\n<p>This is the perfect place to start if you already have a list of keywords that you want to see metrics for.<\/p>\n\n\n\n<p>Just copy and paste them in and click on the \u201cGet started\u201d button:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf23657a9.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>You will be taken to the Forecasts section. Here, you\u2019ll still see the same \u201cKeywords Results Page\u201d you see when we used the \u201cDiscover new keywords\u201d option.<\/p>\n\n\n\n<p>The little difference is that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You get data only on the terms you searched for<\/li>\n\n\n\n<li>Google will tell you how many impressions and clicks you\u2019re likely to get from the keywords you entered<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf26db1f3.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>The majority of this data is clearly meant for AdWords advertisers.<\/p>\n\n\n\n<p>But here\u2019s a little trick:<\/p>\n\n\n\n<p>Click on the \u201cHistorical Metrics\u201d tab, and Google will show you 12-month average search volumes for the keywords you entered:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf29a9f35.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>These are the exact same ranges you see when you use the \u201cDiscover new keywords\u201d tool.<\/p>\n\n\n\n<p>That\u2019s it about using the Google Keyword Planner for keyword research. Now, let\u2019s quickly learn how to do the same using Neil Patel\u2019s Ubersuggest.<\/p>\n\n\n\n<p><strong>How to Use Ubersuggest for Keyword Research<\/strong><\/p>\n\n\n\n<p>Ubersuggest is a new keyword research tool launched by Neil Patel, and I&#8217;ve got to admit, it&#8217;s a very wonderful tool for search engine optimization.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf2c484eb.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>In this section, we\u2019re going to go through the step by step process of performing keyword research with this powerful tool.<\/p>\n\n\n\n<p>That said, let\u2019s get started:<\/p>\n\n\n\n<p><strong>Keyword Overview<\/strong><\/p>\n\n\n\n<p>The keyword research process of Ubersuggest is broken down into three sections:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Overview<\/li>\n\n\n\n<li>Keyword ideas<\/li>\n\n\n\n<li>SERP analysis<\/li>\n<\/ul>\n\n\n\n<p>The overview looks like this for the keyword \u201cskin care.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf2f5ca2c.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>On the first section, you\u2019ll see a graph that breaks down the keyword\u2019s search volume over time.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf36c45ab.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>It\u2019ll show you the search volume for your chosen keyword in any country and language for the last 12 months.<\/p>\n\n\n\n<p>On the graph, you can see if the keyword is gaining in popularity or declining or if it\u2019s a seasonal keyword.<\/p>\n\n\n\n<p>Aside from that, it also breaks down the cost per click (CPC), the SEO difficulty (SD), as well as the paid difficulty.<\/p>\n\n\n\n<p>The difficulty scores range from 1 to 100. In other words, the higher the number, the more difficult it will be to compete for the keyword, and vice versa.<\/p>\n\n\n\n<p><strong>Keyword Ideas<\/strong><\/p>\n\n\n\n<p>The second part of the Ubersuggest keyword research process is the ideas section. Using our \u201cskin care\u201d keyword as an example again, click on the \u201cView all Keyword Ideas\u201d button to view all the keyword suggestions for your target keyword:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf3a490d1.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>Here, you\u2019ll see a list of related keyword ideas. On the screenshot below, you can see we have 348 keywords to analyze:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf3e80495.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>The keywords are generated using both AdWords recommendations, and Google Suggest. This way, you can get a complete list of potential keywords you may want to target.<\/p>\n\n\n\n<p>And just like the overview section, you can equally see volume data for every keyword as well as its cost per click (CPC), SEO difficulty (SD), and paid difficulty (PD) data.<\/p>\n\n\n\n<p>Additionally, on the right side of the \u201ckeyword ideas report\u201d section, you will see all of the websites that are ranking in the top 100 of the search engine result pages (SERPs) for that keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf413fd1f.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>This is the keyword ideas report part that I love the most as it also shows you the estimated visitor count based on ranks.<\/p>\n\n\n\n<p>The metric checks whether a keyword is seasonal and if there are any paid listings or rich snippets for the term.<\/p>\n\n\n\n<p>Apart from showing you the estimated visits based on ranking, you will equally see each URL\u2019s domain score and how many social shares it has.<\/p>\n\n\n\n<p>As you might have known, domain score ranges between 1 and 100 \u2013 and the higher the number domain has, the more authoritative it is and the tougher it will be to beat the website.<\/p>\n\n\n\n<p>And for the social shares, this is an indicator of how much people loved the particular web page. If it has more social shares, then the website\u2019s audience must have really enjoyed it.<\/p>\n\n\n\n<p>Ubersuggest also gives you the ability to Export your results to in CSV format:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf43a3365.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>The final feature in the keywords idea report is the filtering:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf48e160a.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>Here, you can easily filter the keywords based on your preferred data point. From limiting the results to just \u201ckeyword suggestions or \u201crelated keywords\u201d or by filtering keywords based on their competition and popularity.<\/p>\n\n\n\n<p>And if there are too many results, you can also include or exclude certain phrases or terms. With this, you will be able to filter the results even faster.<\/p>\n\n\n\n<p><strong>SERP Analysis<\/strong><\/p>\n\n\n\n<p>The next section is the SERP analysis, which basically shows you a simple view of the top 100 websites that are ranking for any given keyword.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf4aa4b03.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>Lots of people perform keyword research in different regions and languages, and you can do that with all the reports, the SERP analysis included.<\/p>\n\n\n\n<p><strong>How to do Keyword Research With SEMrush<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/masterblogging.com\/semrush-review\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1457\">Semrush<\/a> is one of the best and most popular search engine optimizations tools on the internet, and in this section, you\u2019re going to learn how you can use SEMrush for conducting keyword research in any niche.<\/p>\n\n\n\n<p>Before we start, you will need a SEMrush account \u2013 and if you don\u2019t have an account already, simply <a href=\"https:\/\/masterblogging.com\/deals\/semrush-free-trial\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1458\">click here to get 14 days free trial of Semrush.<\/a><\/p>\n\n\n\n<p>With that out of the way, let\u2019s quickly jump to the process of finding good keywords with SEMrush.<\/p>\n\n\n\n<p><a href=\"https:\/\/masterblogging.com\/go\/semrush\/\" rel=\"nofollow noopener\" data-lasso-id=\"1459\" target=\"_blank\" data-lasso-name=\"Semrush\">Visit the SEMrush dashboard<\/a>, and click on the \u201cOverview\u201d tab (on the left-hand sidebar) under keyword analytics options:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf4e1624e.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>Here, you will find a search bar where you will be required to enter your main topic from which you want to find good keywords to target.<\/p>\n\n\n\n<p>You can equally choose your desired\/target country (which is highly recommended) for which you prefer an audience of.<\/p>\n\n\n\n<p>For this example, I\u2019m still going to use our keyword \u201cskin care,\u201d and below is the result you\u2019ll see:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf50d5aca.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>In the screenshot above, we have four different reports for our chosen parent keyword \u201cskin care.\u201d Let\u2019s quickly look at that:<\/p>\n\n\n\n<p><strong>1. Organic Search<\/strong><\/p>\n\n\n\n<p>This tells you how many people search for the keyword in Google (49.5K in this example), and how many websites are ranking for that keyword (3.1B). That\u2019s pretty competitive as you can see.<\/p>\n\n\n\n<p><strong>2. Paid Search<\/strong><\/p>\n\n\n\n<p>This section tells you if any brands or websites are bidding for that keyword via paid ads. It also shows you the average cost per click of the term, in case you also want to bid for it.<\/p>\n\n\n\n<p><strong>3. CPC Distribution<\/strong><\/p>\n\n\n\n<p>This part shows the average CPC of the term based on your chosen country.<\/p>\n\n\n\n<p><strong>4. Trend<\/strong><\/p>\n\n\n\n<p>This is actually one of the best key factors to look at while performing keyword research. It typically shows you the monthly distribution of the term, which will enable you to know if a keyword will drive you traffic all the year round or if it\u2019s seasonal.<\/p>\n\n\n\n<p>These are important information that\u2019ll give you an insight into what you\u2019re about to enter so you\u2019ll know if you actually stand a chance of ranking at all.<\/p>\n\n\n\n<p><strong>Phrase Match and Related Keywords<\/strong><\/p>\n\n\n\n<p>Right under the \u201ckeywords overview\u201d section, you will find the \u201cphrase match and related keywords\u201d option.<\/p>\n\n\n\n<p>This is where significant keyword research happens.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf55ec45e.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>What we did in the first part was just to find some parent keywords which could eventually form the pillar for our content strategy.<\/p>\n\n\n\n<p>It\u2019s almost impossible to target them or any similar parent keywords, especially if you\u2019re just starting as such keywords are always super competitive.<\/p>\n\n\n\n<p>In that case, the idea is to find the low-hanging fruits (less competitive keywords) and utilize them to build a strong ranking profile for your website first.<\/p>\n\n\n\n<p><strong>How to Use SEMrush Phrase Match Option<\/strong><\/p>\n\n\n\n<p>Phrase match is an excellent option when you already know what topic or product to target, but it\u2019s too broad.<\/p>\n\n\n\n<p>With the \u201cphrase match\u201d feature, you\u2019ll be able to find every possible keyword that is closely related to your parent keywords together with alternative words.<\/p>\n\n\n\n<p>Apart from that, you can equally use the phrase match feature to discover a bunch of long-tail keywords and alternatives to product names you can target on your blog posts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf5a87871.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>In the screenshot above, you can see that we have a lot of keywords to work on. You can also select different types of keywords, which include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Broad match:<\/strong> These are the broadest range of possible keywords that are still somehow related to your searched keyword.<\/li>\n\n\n\n<li><strong>Phrase match<\/strong>: Keywords that include the exact phrase of your searched keyword<\/li>\n\n\n\n<li><strong>Exact match<\/strong>: These are the exact keywords or close variants of your seed keyword<\/li>\n\n\n\n<li><strong>Related keywords<\/strong>: As the name suggests, these are the keywords that are highly related to your seed keyword<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf5f28824.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>You also have the option to either see all the keyword suggestions or to see only the \u201cquestion related\u201d keywords:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf6310105.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>And then, there\u2019s the \u201ckeyword magic tool\u201d feature, which basically lets you choose exactly what the suggested keywords should be about. For example, in the screenshot below, I choose to see \u201cproducts related\u201d keywords:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/06\/img_5ef6bf68bfc71.png\" alt=\"\" class=\"\"\/><\/figure>\n\n\n\n<p>Then, if you notice any keyword you like from the suggested list, you can just click on the little (+ sign) to add it among the keywords you\u2019ll properly analyze later. From the image above, you can see the pointer on the keyword \u201cfacial skin care products list.\u201d<\/p>\n\n\n\n<p>Finally, on each of the SEMrush keyword suggestions, you\u2019ll be able to see the:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/masterblogging.com\/keyword-search-volume\/\" data-type=\"post\" data-id=\"4049722\" data-lasso-id=\"1460\">Keyword volume<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/masterblogging.com\/trending-blog-topics\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1461\">Keyword trend<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/masterblogging.com\/keyword-difficulty\/\" data-type=\"post\" data-id=\"25568\" data-lasso-id=\"1462\">Keyword difficulty<\/a> (KD)<\/li>\n\n\n\n<li>Cost per click (CPC)<\/li>\n\n\n\n<li>Competition<\/li>\n\n\n\n<li>SERP feature<\/li>\n\n\n\n<li>Results in SERP<\/li>\n<\/ul>\n\n\n\n<p>The keyword difficulty calculator is a handy tool that tells you how challenging to rank each keyword is.<\/p>\n\n\n\n<p>Basically, it measures between 1 and 100. The higher the KD, the more difficult it\u2019ll be to compete for the keyword, and vice versa, and this makes the process of finding good keywords much faster.<\/p>\n\n\n\n<p>That\u2019s it about keyword research.<\/p>\n\n\n\n<p><strong>Why You Need to Start Using SEMrush Today<\/strong><\/p>\n\n\n\n<p>SEMrush is undoubtedly one of the best SEO tools out there, and it\u2019s used by lots of SEO enthusiasts and bloggers all over the world. The tool combines a bunch of databases data to offer you accurate keyword research details.<\/p>\n\n\n\n<p>At the moment, SEMrush is used by more than 1 million people, and it has more than 800 million keywords data, which are generated from 30 geodatabases with the details of more than 130 million domains worldwide.<\/p>\n\n\n\n<p>Even if you are a newbie, SEMrush can turn you into an SEO expert within the shortest possible time (not exaggerating).<\/p>\n\n\n\n<p>To put succinctly, it\u2019s the best tool for all your SEO tasks, and it can help you with the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keyword research<\/li>\n\n\n\n<li>Content research<\/li>\n\n\n\n<li>Backlink analysis<\/li>\n\n\n\n<li>Competitor\u2019s research<\/li>\n\n\n\n<li>Find out the traffic of any website<\/li>\n\n\n\n<li>Domain comparison<\/li>\n\n\n\n<li>Detailed website audit to know if your website has issues and how to fix it<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re really serious about SEO, then I\u2019d suggest you get SEMrush today. The good thing is that you can actually use it for 30 days without paying a dime.<\/p>\n\n\n\n<p><a href=\"https:\/\/masterblogging.com\/deals\/semrush-free-trial\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1463\">Click here to experiment with SEMrush&#8217;s 14-day trial.<\/a><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Keyword research is, for lack of a better word, the key to monumental traffic to your blog. It\u2019s what helped me propel this blog to new and great heights! In this post, I\u2019ll show you&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4041788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[100012],"tags":[700267],"class_list":["post-4041781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-gems","tag-keyword-research"],"taxonomy_info":{"category":[{"value":100012,"label":"Featured Gems"}],"post_tag":[{"value":700267,"label":"Keyword Research"}]},"featured_image_src_large":["https:\/\/masterblogging.com\/wp-content\/uploads\/2019\/08\/How-to-do-keyword-research-1024x536.png",1024,536,true],"author_info":{"display_name":"Ankit Singla","author_link":"https:\/\/masterblogging.com\/about\/"},"comment_info":0,"category_info":[{"term_id":100012,"name":"Featured Gems","slug":"featured-gems","term_group":0,"term_taxonomy_id":500012,"taxonomy":"category","description":"","parent":0,"count":142,"filter":"raw","cat_ID":100012,"category_count":142,"category_description":"","cat_name":"Featured Gems","category_nicename":"featured-gems","category_parent":0}],"tag_info":[{"term_id":700267,"name":"Keyword Research","slug":"keyword-research","term_group":0,"term_taxonomy_id":3500267,"taxonomy":"post_tag","description":"","parent":0,"count":9,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4041781"}],"collection":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/comments?post=4041781"}],"version-history":[{"count":5,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4041781\/revisions"}],"predecessor-version":[{"id":4560958,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/4041781\/revisions\/4560958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/media\/4041788"}],"wp:attachment":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/media?parent=4041781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/categories?post=4041781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/tags?post=4041781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}