{"id":3039766,"date":"2019-08-03T09:18:33","date_gmt":"2019-08-03T03:48:33","guid":{"rendered":"https:\/\/masterblogging.com\/?p=3039766"},"modified":"2023-09-21T22:09:10","modified_gmt":"2023-09-21T16:39:10","slug":"serpstat-vs-semrush","status":"publish","type":"post","link":"https:\/\/masterblogging.com\/serpstat-vs-semrush\/","title":{"rendered":"Serpstat vs Semrush: The Ultimate SEO Tool Showdown [2025 Edition]"},"content":{"rendered":"
<\/div>

We all know that Serpstat<\/a> and Semrush<\/a> are renowned names in the digital marketing sphere.<\/p>\n\n\n\n

Both are among the top-rated SEO and marketing analytics tools, according to countless experts and review sites on the web.<\/p>\n\n\n\n

I also rank both of them as the best keyword research tools<\/a> for serious bloggers.<\/p>\n\n\n\n

What makes the two particularly noteworthy are the similarities between them in regards to features.<\/p>\n\n\n\n

This post aims to be the tie-breaker that will determine which of the pair deserves your investment.<\/strong><\/p>\n\n\n\n

Let\u2019s get down to it.<\/p>\n\n\n\n

\n\n\n\n

Introduction to Serpstat and SEMrush<\/h2>\n\n\n\n

Out of all the marketing tools I\u2019ve covered in this blog, SEMrush and Serpstat are undoubtedly top-tier.<\/p>\n\n\n\n

SEMrush<\/strong> is an all-in-one analytics platform that can help with every single facet of digital marketing. Its toolset\u2019s usefulness spans SEO, PPC, social media, content marketing, and competitor research.<\/p>\n\n\n\n

Serpstat<\/strong> is also positioned as an all-around platform with features for SEO, PPC, content marketing, and competitor research. It is tailored from the ground up with professional SEO specialists, PPC specialists, content managers, and online marketers in mind.<\/p>\n\n\n\n

I\u2019ve been using both platforms for a long time. And based on my experience, here\u2019s how they stack up against each other according to five major factors:<\/em><\/p>\n\n\n\n

\n\n\n\n

1. Usability<\/h2>\n\n\n\n

A tool\u2019s user interface <\/em>directly affects the productivity<\/a>, efficiency, and experience of the marketer using it.<\/p>\n\n\n\n

Now, I don\u2019t think newbies will have problems getting around either SEMrush or Serpstat.<\/p>\n\n\n\n

Serpstat\u2019s dashboard, however, is a lot more pleasing to use. <\/strong><\/p>\n\n\n\n

To help me get my point across, let’s do a quick tour of each platform:<\/p>\n\n\n\n

SEMrush<\/h3>\n\n\n\n

SEMrush is by no means hard to use. But put it side by side with Serpstat and it begins to look a little dated and cluttered.<\/p>\n\n\n\n

Still, SEMrush deserves props for packing a ton of features in a compact dashboard. Everything you need, from domain analytics tools to reports, can be accessed from the left menu.<\/p>\n\n\n

\n
\"SEMrush<\/figure><\/div>\n\n\n

To actually use the tool, the initial step is to enter a domain address, keyword, or page URL to the top search bar. Just hit the orange \u2018Search\u2019 <\/strong>button to get things rolling.<\/p>\n\n\n

\n
\"SEMrush<\/figure><\/div>\n\n\n

If you entered a domain, SEMrush will present you with a comprehensive overview page with truckloads of information.<\/p>\n\n\n

\n
\"SEMrush<\/figure><\/div>\n\n\n

Some of the key information are the site\u2019s organic traffic, backlink profile size, top organic keywords, and some sample ads.<\/p>\n\n\n\n

SEMrush tends to condense more information in smaller screen spaces. I\u2019m personally fine with it, but there are bloggers who would prefer a more \u201cmodular\u201d presentation of data for visibility.<\/p>\n\n\n\n

If you entered a keyword, SEMrush will send you straight to the overview page under \u2018Keyword Analytics.\u2019 <\/strong>Again, the page is crammed with useful data from the keyword\u2019s organic search volume<\/a> to a list of related keywords.<\/p>\n\n\n\n

You’ll see a whole lot more of SEMrush’s keyword research features later.<\/em><\/p>\n\n\n\n

Lastly, if you entered a page URL, SEMrush will show you the \u201cOrganic Research\u201d analysis page. This contains the page\u2019s organic keywords, traffic trend, position changes, among others.<\/p>\n\n\n

\n
\"SEMrush<\/figure><\/div>\n\n\n

Serpstat<\/h3>\n\n\n\n

Now that we glanced over SEMrush\u2019s interface, let\u2019s take a look at Serpstat.<\/p>\n\n\n\n

The first thing you\u2019ll notice is that Serpstat\u2019s overall design scheme looks more refined.<\/p>\n\n\n\n

Your main starting point will be the \u201cList of Projects<\/strong>\u201d page. As the name implies, it\u2019s where you have one-click access to all the projects you\u2019ve saved on the platform.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

To run a quick analysis with Serpstat, enter a keyword, domain, URL, or URL prefix into the search bar and click \u2018Search.\u2019<\/strong><\/p>\n\n\n\n

You may notice that there\u2019s a drop-down menu where you can select the specific type of information you\u2019re searching for. Using it, however, is quite unnecessary since Serpstat will automatically detect the correct type based on what you enter.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

Suppose you entered a domain address into the search bar.<\/p>\n\n\n\n

Just like SEMrush, Serpstat will take you to an overview that shows the domain\u2019s organic traffic, keywords, and backlink information. The noticeable difference is, the pieces of information are more spaced out and organized.<\/p>\n\n\n\n

This slight change in presentation can make the difference between a meaningful research experience and \u201canalysis paralysis.<\/strong>\u201d But then again, experienced SEMrush users probably won\u2019t mind the more condensed pages.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

Serpstat also utilizes data visualizations for the domain\u2019s keyword position distribution, traffic trend for the year, and so on. These give you a full, 360-degree view of the domain\u2019s online presence.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

Entering a keyword will fire up Serpstat\u2019s \u201cKeyword Research<\/strong>\u201d overview page, which neatly organizes relevant data. This includes the keyword\u2019s search volume, CPC, difficulty rating, related keywords, and the like.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

Moving on the single page URLs, Serpstat will show you only the essential information on the overview page. If you want more in-depth stuff, you\u2019ll have to navigate to other pages under the \u2018URL Analysis\u2019 <\/strong>sub-menu.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

Winner: Serpstat<\/h3>\n\n\n
\n
\"semrush<\/figure><\/div>\n\n\n

Usability-wise, Serpstat\u2019s responsive and streamlined interface makes it a better choice.<\/p>\n\n\n\n

Let\u2019s face it, beginner-friendliness isn\u2019t the priority of SEMrush\u2019s design. And despite offering the same amount of data, Serpstat manages to make everything more readable.<\/p>\n\n\n\n

The winner for the usability factor is Serpstat.<\/strong><\/p>\n\n\n\n

\n
Click Here To Get Serpstat<\/a><\/div>\n<\/div>\n\n\n\n
\n\n\n\n

2. Keyword Analysis<\/h2>\n\n\n\n

Keyword research<\/a> <\/em>is one of the main reasons why bloggers, marketers, and content experts use SEMrush and Serpstat.<\/p>\n\n\n\n

To make this comparison fair and square, we\u2019ll use the same test keyword for both SEMrush and Serpstat.<\/p>\n\n\n\n

For the sake of this guide, let\u2019s go with the keyword \u201cblog writing.<\/strong>\u201d<\/p>\n\n\n\n

Serpstat<\/h3>\n\n\n\n

After typing in our test keyword, Serpstat will only take a few seconds to pull up the data you need.<\/p>\n\n\n\n

Important metrics such as the keyword\u2019s average monthly volume, competitiveness rating, and difficulty rating are right above the fold.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

Serpstat also wastes no time to provide you with related keywords \u2014 both for organic and paid visibility. Only each keyword\u2019s monthly search volume and CPC are visible from the overview page, though.<\/p>\n\n\n\n

To access more metrics, click \u2018Show all\u2019 <\/strong>below the keyword group you want to explore.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

Keyword Research Results<\/h4>\n\n\n\n

What I really like about Serpstat\u2019s keyword research tool is how it keeps everything clean and clear-cut.<\/p>\n\n\n\n

The full list of organic keywords also shows each keyword\u2019s competitiveness in PPC, total number of results, and SEO difficulty.<\/p>\n\n\n\n

Serpstat will also display \u201cbadges<\/strong>\u201d for special blocks in search results, like related keywords, featured snippets, and related questions. These are called SERP or Search Engine Results Page <\/em>features, which undeniably have a positive impact on click-throughs.<\/p>\n\n\n\n

Hover your mouse over these badges to reveal what they stand for:<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

These details should be sufficient to help you gauge the competition and determine the viability of a keyword for you.<\/p>\n\n\n\n

Keyword Research Filters<\/h4>\n\n\n\n

Although most keyword research tools are comparable in terms of results, there are substantial differences in keyword filter <\/em>options.<\/p>\n\n\n\n

As with every aspect of Serpstat\u2019s interface, its keyword filters also follow the same no-nonsense approach.<\/p>\n\n\n\n

At the top of the results page, you can filter keywords based on location right off the bat. Simply click on the right country from the top bar or choose one from the \u2018Other\u2019 <\/strong>drop-down menu.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

For Serpstat\u2019s complete set of filters, expand the \u2018Filter\u2019 <\/strong>drop-down menu below the location buttons.<\/p>\n\n\n\n

To create a filter, you need to combine any data item with a condition and then specify a value.<\/p>\n\n\n\n

For example, if you want to find keywords with a difficulty rating<\/a> of 30 or less, set \u2018Keywords Difficulty\u2019 <\/strong>as the data item.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

On the next drop-down menu, select \u2018Less than or equal to\u2019 <\/strong>as the filter condition. And for the value field, go ahead and enter \u201c30.\u201d<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

Once your filter parameters are set, click \u2018Apply filter\u2019 <\/strong>to refresh the page with updated data.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

You can add more filters by clicking \u2018Add filter\u2019 <\/strong>and specifying if the new rule is optional or not.<\/p>\n\n\n\n

Say you want to look for keywords with a maximum difficulty rating of 30 and <\/em>at least three words. All you have to do is add a new filter using the following settings:<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

Missing Keywords<\/h4>\n\n\n\n

If you\u2019re using Serpstat to do competitive keyword research, you should definitely check the \u201cMissing Keywords\u201d tool.<\/p>\n\n\n\n

It allows you to find keyword opportunities that competitors rank for, but not the domain you analyzed. By using it on your own site, you won\u2019t miss out on keywords that rake in traffic for competing brands.<\/p>\n\n\n\n

You can use the tool by running a domain analysis and clicking \u2018Missing Keywords\u2019 <\/strong>on the \u2018URL Analysis\u2019 <\/strong>sub-menu.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

To keep the keyword suggestions relevant, Serpstat only includes keywords from the top 10 competitors on search engine results.<\/p>\n\n\n\n

Other than the keywords themselves, the missing keywords report also includes useful metrics. Some of which are each keyword\u2019s monthly search volume, CPC, and the \u201cConnection Strength<\/strong>\u201d metric used to determine relevance.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

Keyword Clustering and Text Analytics<\/h4>\n\n\n\n

From an SEO standpoint, diversifying your keyword pool will help you draw in more search engine traffic. However, be sure you\u2019re grouping semantically related keywords<\/a> to avoid pulling in the wrong visitors to your site.<\/p>\n\n\n\n

The only problem is, grouping keywords is a time-consuming or deal without a tool capable of automating the matching process.<\/p>\n\n\n\n

With \u201cKeyword Clustering and Text Analytics<\/strong>,\u201d you just have to upload your list of keywords and set your grouping preferences. Serpstat will do all the heavy lifting in the background.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

Serpstat\u2019s grouping method works by establishing hierarchal clustering that joins together keywords with common URLs in search results. The top 30 search engine results will be considered when looking for keywords that can be clustered.<\/p>\n\n\n

\n
\"Serptat<\/figure><\/div>\n\n\n

There are different options when creating keyword clusters with Serpstat.<\/p>\n\n\n\n

For instance, the \u201cWeak<\/strong>\u201d clustering mode groups keywords with at least three common URLs. \u201cStrong<\/strong>,\u201d on the other hand, requires keywords to share at least seven.<\/p>\n\n\n\n

To create the clusters for these keywords, the \u201cSoft<\/strong>\u201d setting only requires one pair of keywords to form a cluster. The \u201cHard<\/strong>\u201d setting, however, will only create a cluster if all keywords share three or seven common URLs.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

To make full use of your keywords, Serpstat\u2019s \u201cText Analytics<\/strong>\u201d feature will show you on-page SEO recommendations. It breaks down the specified URL\u2019s content into the title, header, and body before dishing out suggestions.<\/p>\n\n\n\n

SEMrush<\/h3>\n\n\n\n

Like what we\u2019ve seen with SEMrush\u2019s domain overview page, the keyword analytics overview is loaded with in-depth data.<\/p>\n\n\n\n

Information such as the keyword\u2019s organic traffic, CPC, and competitiveness for paid listings are found at the top. Akin to Serpstat, SEMrush also provides suggestions in the form of phrase match keywords and related keywords.<\/p>\n\n\n

\n
\"SEMrush<\/figure><\/div>\n\n\n

Keyword Magic Tool<\/h4>\n\n\n\n

Typing a keyword directly into the top search bar, however, is the wrong way to use SEMrush for keyword research.<\/p>\n\n\n\n

What you need is the \u2018Keyword Magic Tool\u2019 <\/strong>found on the \u2018Keyword Analytics\u2019 <\/strong>menu.<\/p>\n\n\n\n

From there, enter your keyword, click \u2018Search,\u2019 <\/strong>and wait for SEMrush to generate a compilation of keyword ideas. Metrics like the keywords\u2019 search volume, CPC, difficulty rating, and competitiveness are displayed as well.<\/p>\n\n\n

\n
\"SEMrush<\/figure><\/div>\n\n\n

A rather handy feature implemented in the Keyword Magic Tool is the \u2018Questions\u2019 <\/strong>tab.<\/p>\n\n\n\n

As you may have guessed, switching to this tab will expand your keyword into questions that search users are asking. In addition to the SEO benefits of question-based keywords, this is perfect if you need content topic ideas.<\/p>\n\n\n

\n
\"Keyword<\/figure><\/div>\n\n\n

Keyword Research Filters<\/h4>\n\n\n\n

When it comes to filters, SEMrush\u2019s \u201cAdvanced filters\u201d are actually more straightforward than Serpstat\u2019s.<\/p>\n\n\n\n

Instead of adding multiple filter layers on top of each other, SEMrush lets you create a single filter with several parameters. You can filter keywords based on search volume, CPC, keyword difficulty<\/a>, and more.<\/p>\n\n\n\n

Oh yeah \u2014 you may also scoop up phrase matches, exact matches, related, and broad match keywords using the buttons above.<\/p>\n\n\n

\n
\"Keyword<\/figure><\/div>\n\n\n

Comparing Keyword Difficulties<\/h4>\n\n\n\n

If you got dozens of similar keywords but don\u2019t know which to prioritize, you need the \u2018Keyword Difficulty\u2019 <\/strong>tool.<\/p>\n\n\n\n

It is a simple tool that lets you compare the difficulty ratings as well as the ranking domains for your keywords.<\/p>\n\n\n\n

On the keyword difficulty page, just enter the keywords you want to compare and click \u2018Show difficulty.\u2019<\/strong><\/p>\n\n\n

\n
\"SEMrush<\/figure><\/div>\n\n\n

SEMrush will then give you a side-by-side comparison of the keywords you entered. Metrics such as the number of search results, difficulty, search results features, and traffic trend are used as bases for comparison.<\/p>\n\n\n

\n
\"Keyword<\/figure><\/div>\n\n\n

Winner: Serpstat<\/h3>\n\n\n
\n
\"serpstat<\/figure><\/div>\n\n\n

Unearthing question-based keywords is indeed a useful feature as far as keyword research is concerned. But here\u2019s the thing:<\/p>\n\n\n\n

Serpstat can do that as well. <\/em><\/p>\n\n\n\n

For text analysis, it\u2019s true that SEMrush also has a separate tool called the \u201cSEO Writing Assistant\u201d to match it.<\/p>\n\n\n\n

But purely from a keyword research perspective, Serpstat\u2019s algorithm-based keyword clustering feature earns it another win. <\/strong><\/p>\n\n\n\n

\n
Click Here To Get Serpstat<\/a><\/div>\n<\/div>\n\n\n\n
\n\n\n\n

3. Domain Analysis<\/h2>\n\n\n\n

What better way to measure the capabilities of SEO analytics tools than to look at their domain analysis features?<\/p>\n\n\n\n

We\u2019ve already briefly touched these features when we talked about usability. This time, we take a step further in testing SEMrush and Serpstat for investigating domains.<\/p>\n\n\n\n

Serpstat<\/h3>\n\n\n\n

When running a domain analysis, Serpstat lets you explore four additional data sections aside from the overview page.<\/p>\n\n\n\n

Since covering each of these sections warrant a full-length blog post, I\u2019ll just focus on features that I use regularly.<\/p>\n\n\n\n

The \u2018Infographics\u2019 <\/strong>section is perhaps the most up-front, so let\u2019s get that out of the way first.<\/p>\n\n\n\n

Basically, it\u2019s a compilation of all the visualizations for the domain\u2019s SEO data. It contains infographics like the domain\u2019s visibility trend for the year, traffic trend for the year, and keyword position distribution.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

Moving forward, the \u2018SEO Research\u2019 <\/strong>menu section can grant you invaluable data that will up your SEO game.<\/p>\n\n\n\n

The \u2018Top Pages\u2019 <\/strong>list, for one, is a great way to figure out the content strategy that gets websites rankings.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

Alternatively, you may check out the \u2018Tree View\u2019 <\/strong>for an organized list of content, their keywords, and their current positions.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

For me, the tree view report can be used to search for pages that are nearly on Google\u2019s top 10. These are prime SEO opportunities that are almost guaranteed to bring droves of traffic with proper link building.<\/p>\n\n\n\n

Before we turn to SEMrush, there\u2019s one Serpstat feature that got my attention.<\/p>\n\n\n\n

Below \u2018PPC Research,\u2019 <\/strong>clicking on \u2018Batch Analysis\u2019 <\/strong>will lead you to where you can compare hundreds of domains simultaneously. The maximum number of domains that you can analyze as a batch is 200 with the right plan.<\/p>\n\n\n\n

You can also specify the parameters for comparison by selecting the checkboxes.<\/p>\n\n\n

\n
\"Batch<\/figure><\/div>\n\n\n

Where does Serpstat gather all these data?<\/p>\n\n\n\n

To give you a sense of scale, Serpstat currently extracts information from 230 total Google databases. This includes the Google USA database and new databases of every country and state of the world.<\/p>\n\n\n\n

SEMrush<\/h3>\n\n\n\n

There\u2019s no question that SEMrush is an elite SEO analytics tool.<\/p>\n\n\n\n

Its domain analytics feature is capable of providing more data than the vast majority of other analytics tools out there.<\/p>\n\n\n\n

Digging deeper into the \u2018Organic Research\u2019 <\/strong>page, you can find a collection of insights regarding the site\u2019s organic traffic.<\/p>\n\n\n\n

Below the fundamental traffic data like traffic cost and branded traffic, you\u2019ll see the site\u2019s top organic keywords and notable position changes. Scrolling down will reveal even more information like the domain\u2019s SERP features, top pages, top subdomains, and primary competitors.<\/p>\n\n\n

\n
\"Organic<\/figure><\/div>\n\n\n

You may have noticed the navigation tabs on top of SEMrush analytics reports. On the organic research page, sections like organic positions, competitors, pages, and subdomains can be retrieved with one click.<\/p>\n\n\n

\n
\"Organic<\/figure><\/div>\n\n\n

SEMrush\u2019s domain analytics tool also comes with a more robust research features for display advertising, product listings, and traffic analysis. Traffic sources, paid search positions, total ad impressions \u2014 these let you understand a domain\u2019s visibility on a much deeper level.<\/p>\n\n\n

\n
\"Traffic<\/figure><\/div>\n\n\n

Winner: SEMrush<\/h3>\n\n\n
\n
\"serpstat<\/figure><\/div>\n\n\n

SEMrush\u2019s traffic analysis features put it slightly ahead of Serpstat for three reasons:<\/p>\n\n\n\n

One, SEMrush takes into account traffic channels like social media sites and direct traffic \u2014 not just search results.<\/p>\n\n\n\n

Two, identifying your website\u2019s top traffic sources will help you augment them as you scale your efforts.<\/p>\n\n\n\n

Three, SEMrush also delivers demographic data such as your audience\u2019s location, age, and browsing device of choice.<\/p>\n\n\n\n

On the flip side, Serpstat utilizes data from more Google databases than SEMrush.<\/p>\n\n\n\n

If Serpstat can get data from 230 Google databases, SEMrush only has a little over 120 databases. Still, the only way for these extra databases to be useful is if your market is in a country that SEMrush doesn\u2019t have a database for.<\/p>\n\n\n\n

\n
Click Here To Get Semrush<\/a><\/div>\n<\/div>\n\n\n\n
\n\n\n\n

4. Competitive Research<\/h2>\n\n\n\n

If there\u2019s one thing I always do with marketing analytics tools, it\u2019s using them to spy on my top competitors.<\/a><\/p>\n\n\n\n

Why bother building a strategy from scratch if you can \u201cborrow\u201d what already works for your competitor? <\/em><\/p>\n\n\n\n

Both SEMrush and Serpstat have tools for each phase of competitive research \u2014 from identifying your top competitors to their backlink sources.<\/p>\n\n\n\n

Serpstat<\/h3>\n\n\n\n

To conduct competitive research on Serpstat, a great first step is to identify the top-ranking sites for your target keywords.<\/p>\n\n\n\n

Building a project and viewing the traffic by keyword through competitor analysis is a step in the right direction.<\/p>\n\n\n\n

You may create a new project from the \u2018List of Projects\u2019 <\/strong>page and click \u2018Start Tracking\u2019 <\/strong>under the \u201cPositions\u201d column.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

The project creation process involves specifying your desired search engines, mentioning your competitors, and so on. You also get to add the keywords you want to track, which also allows you to discover your top competitors.<\/p>\n\n\n\n

To do this, go to \u2018Competitors\u2019 <\/strong>from the \u2018Rank Tracker\u2019 <\/strong>menu section. This will list down 20 sites that rank and get traffic for your tracked keywords \u2014 thus, making them your top competitors.<\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

The competitors page of the rank tracker will help you monitor how traffic share fluctuates between sites over time. More importantly, the list of 20 competitors essentially shows you which domains to analyze next with Serpstat.<\/p>\n\n\n\n

Also, keep in mind that other Serpstat reports are equipped with competitive analysis functionalities. That being said, a faster way to find competitors is to do keyword research and click \u2018Competitors\u2019 <\/strong>below \u2018SEO Research.\u2019<\/strong><\/p>\n\n\n

\n
\"Serpstat<\/figure><\/div>\n\n\n

You may not get a full breakdown of the competition\u2019s traffic share nor track their performance in the long haul. What you do get, however, is a longer list of competitors that you must analyze with Serpstat.<\/p>\n\n\n\n

Other Serpstat tools with a competitors report are backlink analysis and PPC research under keyword research.<\/p>\n\n\n\n

SEMrush<\/h3>\n\n\n\n

To recognize competitors with SEMrush, run the \u2018Organic Research\u2019 <\/strong>tool using your domain address and switch to the \u2018Competitors\u2019 <\/strong>tab.<\/p>\n\n\n\n

Organic research metrics, namely the number of keywords, search engine volume, and traffic cost, are highlighted in the report. A \u201cCompetitive Positioning Map\u201d is also rendered to find comparable competitors in terms of organic traffic and keywords.<\/p>\n\n\n

\n
\"SEMrush<\/figure><\/div>\n\n\n

Below these data sets is the actual list of competitors along with useful metrics that weigh their organic traffic performance. You can find each competitor\u2019s number of common keywords, paid keywords, search traffic volume, and so on.<\/p>\n\n\n

\n
\"SEMrush<\/figure><\/div>\n\n\n

If you\u2019re looking for competitors from a PPC standpoint, just look for the \u2018Competitors\u2019 <\/strong>tab using the \u2018Advertising Research\u2019 <\/strong>tool.<\/p>\n\n\n

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\"Advertising<\/figure><\/div>\n\n\n

SEMrush also has a useful\u201cKeyword Gap\u201d tool that functions pretty much the same as \u201cmissing keywords\u201d for Serpstat. What gives it the edge, though, is the \u201cBacklink Gap\u201d tool.<\/p>\n\n\n\n

\u2018Backlink Gap\u2019 <\/strong>under the \u2018Gap Analysis\u2019 <\/strong>sub-menu will bring up the interface where you can easily find juicy backlink opportunities. You can enter up to five competitors into the domain fields to divulge where they get backlinks from.<\/p>\n\n\n

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\"Backlink<\/figure><\/div>\n\n\n

After a few seconds, you will be provided with a detailed list of common referring domains.<\/p>\n\n\n\n

You may also click on the values under the sites you\u2019ve mentioned for a closer look at the backlinks. This will help you comprehend how your competitor got the link, what content they used, and which keyword they targeted.<\/p>\n\n\n

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\"Backlink<\/figure><\/div>\n\n\n

Winner: SEMrush<\/h3>\n\n\n
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\"serpstat<\/figure><\/div>\n\n\n

Although Serpstat\u2019s arsenal of competitive research tools is perfectly adequate, SEMrush\u2019s \u201cBacklink Gap<\/strong>\u201d tool is simply too good to miss.<\/p>\n\n\n\n

It eliminates a lot of manual work in the process of finding potential backlink sources for your website.<\/p>\n\n\n\n

Therefore, if you\u2019re contemplating a major link building campaign in the near future, I would recommend SEMrush for the job.<\/p>\n\n\n\n

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Click Here To Get Semrush<\/a><\/div>\n<\/div>\n\n\n\n
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5. Extra Features<\/h2>\n\n\n\n

To be perfectly honest, choosing between SEMrush and Serpstat is a lot harder than I initially thought.<\/p>\n\n\n\n

After a careful breakdown of how each performs in certain aspects, we arrive at a stalemate. <\/em><\/p>\n\n\n\n

That\u2019s why, to decide once and for all, I wanted to compare extra features that are often take for granted.<\/p>\n\n\n\n

1. Application Programming Interface<\/h4>\n\n\n\n

If you need API access, SEMrush\u2019s packages are more robust and tailored to your needs. Serpstat\u2019s free API, on the other hand, is for businesses that only need basic API functionalities.<\/p>\n\n\n\n