{"id":26769,"date":"2020-03-07T13:40:20","date_gmt":"2020-03-07T08:10:20","guid":{"rendered":"http:\/\/www.bloggertipstricks.com\/?p=26769"},"modified":"2023-10-13T02:16:23","modified_gmt":"2023-10-12T20:46:23","slug":"how-to-get-backlinks","status":"publish","type":"post","link":"https:\/\/masterblogging.com\/how-to-get-backlinks\/","title":{"rendered":"How To Get Backlinks To Your Blog: 31 Link Building Strategies"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Here\u2019s the thing: professional SEO services are expensive.<\/p>\n\n\n\n<p>For small bloggers, it\u2019s far more practical to take matters into your own hands and launch your own SEO campaign. &nbsp;<\/p>\n\n\n\n<p>Such a plan often starts with on-page SEO strategies followed up by off-page SEO, which is primarily about link building. &nbsp;<\/p>\n\n\n\n<p><em>This leads to the question, what are the best strategies on how to get backlinks as an underfunded blogger?<\/em><\/p>\n\n\n\n<p><strong>Buckle up and read on for the top link building strategies that I personally use. <\/strong><\/p>\n\n\n\n<div id=\"toc\" class=\"mb-toc\">\n<h2>Best Link Building Strategies:<\/h2>\n<ul>\n<li><a href=\"#beginner\">1. Beginner-Level Link Building Strategies<\/a><\/li>\n<ul>\n<li><a href=\"#roundups\">1.1 Writing Roundup Posts<\/a><\/li>\n<li><a href=\"#interviews\">1.2 Writing One-on-One Interview Posts<\/a><\/li>\n<li><a href=\"#statistics\">1.3 Compile Statistics<\/a><\/li>\n<li><a href=\"#infographics\">1.4 Create Infographics<\/a><\/li>\n<li><a href=\"#advancedtopics\">1.5 Discuss Advanced Topics<\/a><\/li>\n<li><a href=\"#coin\">1.6 Coin Your Own Term or Concept<\/a><\/li>\n<li><a href=\"#resource\">1.7 Seek Inclusion in Resource Pages<\/a><\/li>\n<li><a href=\"#guestblogging\">1.8. Guest Blogging<\/a><\/li>\n<\/ul>\n<li><a href=\"#intermediate\">2. Intermediate Link Building Tips<\/a><\/li>\n<ul><li><a href=\"#exchange\">2.1 Do Link Exchanges<\/a><\/li>\n<li><a href=\"#lost\">2.2 Regaining Lost Links<\/a><\/li>\n<li><a href=\"#unlinked\">2.3 Claim Unlinked Brand Mentions<\/a><\/li>\n<li><a href=\"#hijack\">2.4 Hijack Links from Inferior Content<\/a><\/li>\n<\/ul>\n<li><a href=\"#advanced\">3. Advanced Link Building Strategies<\/a><\/li>\n<ul>\n<li><a href=\"#haro\">3.1 HARO Link Building<\/a><\/li>\n<li><a href=\"#broken\">3.2 Broken Link Building<\/a><\/li>\n<li><a href=\"#deep\">3.3 Deep Broken Link Building<\/a><\/li>\n<li><a href=\"#skyscraper\">3.4 Skyscraper Technique<\/a><\/li>\n<li><a href=\"#shotgun\">3.5 Shotgun Skyscraper Technique<\/a><\/li>\n<\/ul>\n<li><a href=\"#bonus\">4. Bonus Link Building Tips<\/a><\/li>\n<\/ul> \n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"beginner\">Beginner-Level Link Building Strategies<\/h2>\n\n\n\n<p>Do you feel intimidated when you think of the word \u201c<strong>SEO<\/strong>\u201d?<\/p>\n\n\n\n<p><em>Don\u2019t be. <\/em><\/p>\n\n\n\n<p>To start off this post, we will cover a bunch of beginner-level link building strategies for one-man bloggers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"roundups\">1. Writing Roundup Posts <\/h3>\n\n\n\n<p>As a\nblogger, being mentioned in another website\u2019s post feels great. <\/p>\n\n\n\n<p>It can be\nseen as a vote of confidence from another brand. And in addition to the\nexposure, it also usually comes with a free, juicy backlink. <\/p>\n\n\n\n<p>What\u2019s your\nfirst instinct when you find out that you\u2019re featured in another blogger\u2019s\narticle?<\/p>\n\n\n\n<p><em>\u201cThis\npost is great \u2014 I should share it!\u201d<\/em><\/p>\n\n\n\n<p><strong>That\u2019s\nhow link building by writing expert roundups works.<\/strong><\/p>\n\n\n\n<p>You ask a\nquestion to experts in your niche, round up their answers, and let them know\nwhen you\u2019re done. <\/p>\n\n\n\n<p>If they\nlike it, they may share your post on social media or link to it on their own\nblog. <\/p>\n\n\n\n<p>Here\u2019s a\nquick breakdown of the steps you need to follow: <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Creating a list of\nprospective influencers or experts to ask<\/h4>\n\n\n\n<p>A quick and\neasy way to look for experts to include in your roundup is to use Google. <\/p>\n\n\n\n<p>Just enter any relevant keyword, slap on the term \u201c<strong>blog,<\/strong>\u201d and search away. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"822\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Email-Marketing-Blogs.png\" alt=\"Google Search Email Marketing Blog\" class=\"wp-image-4045330\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Email-Marketing-Blogs.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Email-Marketing-Blogs-300x247.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Email-Marketing-Blogs-768x631.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Google\u2019s\nfirst page should be loaded with posts that can point you in the right\ndirection.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"649\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Email-Marketing-SERP.png\" alt=\"Google Email Marketing Blogs SERP\" class=\"wp-image-4045331\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Email-Marketing-SERP.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Email-Marketing-SERP-300x195.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Email-Marketing-SERP-768x498.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>When choosing the experts to include, pay attention to the following factors: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content Style \u2014 <\/strong>Keep in mind that including an\nexpert in your roundup is like endorsing them to your readers. At the same\ntime, you want your brand to be mentioned in a quality post.<\/li>\n\n\n\n<li><strong>Reach \u2014 <\/strong>Ideally,\nthe experts you\u2019ll include in your roundup should have a massive readership.\nDoing so will help maximize the exposure, traffic, and link quality you can\ngain. <\/li>\n\n\n\n<li><strong>Likelihood to Share or Link to\nRoundups They\u2019re Mentioned In \u2014 <\/strong>To finalize your list, check to see which experts typically share or\nlink to content they\u2019ve been featured in. For this, you\u2019ll have to dig into\ntheir blogroll and social media accounts. <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Looking for questions to\nask <\/h4>\n\n\n\n<p>The success\nof your expert roundup post depends on the question that you asked.<\/p>\n\n\n\n<p>To look for\nideas, I\u2019d start with online forums and social media groups. In case you\u2019re not\nfamiliar with either, you can count on Q&amp;A websites like <a href=\"https:\/\/www.quora.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1552\">Quora<\/a>. <\/p>\n\n\n\n<p><em>The\nentire site should be stacked with trending questions in your niche. <\/em><\/p>\n\n\n\n<p>All you\nneed now is the right keyword to sieve them out. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"595\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Quora-Questions.png\" alt=\"Quora Asking a Question\" class=\"wp-image-4045333\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Quora-Questions.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Quora-Questions-300x179.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Quora-Questions-768x457.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Don\u2019t just\nstraight-up copy and paste the question you find through research. Make them\nmore specific and try to align it with your personal brand. <\/p>\n\n\n\n<p><strong>For example, if you want to ask a question on \u201cwhat is the best link building approach,\u201d consider questions like: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the best link building approach for bloggers on a budget?<\/li>\n\n\n\n<li>What link building strategy will you recommend in 2025? <\/li>\n\n\n\n<li>How do you find potential referring domains for link building? <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Connecting with experts<\/h4>\n\n\n\n<p>You don\u2019t\nneed a fully equipped email marketing platform to send emails to your roundup\nexperts.<\/p>\n\n\n\n<p><strong>You just need to remember the following when writing your outreach email:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Write each email by hand \u2014 <\/strong>An expert in your field probably\nreceives dozens of outreach emails regularly. They only need one look to know\nthat your email is based on a template. <\/li>\n\n\n\n<li><strong>Get straight to the point \u2014 <\/strong>Again, niche experts are already\nused to outreach emails from marketers who need a favor. If you want them to\nparticipate in your roundup post, mention it immediately. <\/li>\n\n\n\n<li><strong>Use an honest subject line \u2014<\/strong> Don\u2019t overthink your subject line\nwhen writing outreach emails. In plain English, describe your proposition and\nmake it short.<\/li>\n\n\n\n<li><strong>Write a follow-up email \u2014 <\/strong>If your prospect failed to respond,\ngive it a few days before you send a follow-up email. You can mention other experts\nwho already responded or contributed to your roundup.<\/li>\n<\/ul>\n\n\n\n<p><strong>Here\u2019s an outreach email sample you can refer to: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"629\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Sample.png\" alt=\"Outreach Email Sample for Roundups\" class=\"wp-image-4045334\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Sample.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Sample-300x189.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Sample-768x483.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>When the roundup\npost is complete, don\u2019t forget to remind the experts who contributed. <\/p>\n\n\n\n<p><em>Yes \u2014\nyour email should also be straightforward, personalized, and short. <\/em><\/p>\n\n\n\n<p>Also,\npolitely ask them if they can help share the post. Since the post has their\nname in it, they have every reason to!<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-2\" data-ss-post-id=\"26769\" data-nonce=\"88c42e4445\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Pro+tip%3A+when+it+comes+to+sending+outreach+emails%2C+send+your+messages+at+around+10+in+the+morning.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F26769&#038;via=MasterBlogging_\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Pro tip: when it comes to sending outreach emails, send your messages at around 10 in the morning. <\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Pro+tip%3A+when+it+comes+to+sending+outreach+emails%2C+send+your+messages+at+around+10+in+the+morning.&#038;url=https%3A%2F%2Fmasterblogging.com%2Fwp-json%2Fwp%2Fv2%2Fposts%2F26769&#038;via=MasterBlogging_\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewbox=\"0 0 32 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M28.75 9.5c0 0.25 0 0.563 0 0.813 0 8.688-6.625 18.688-18.688 18.688-3.688 0-7.188-1.063-10.063-2.938 0.5 0.063 1.063 0.063 1.563 0.063 3.063 0 5.938-1 8.188-2.813-2.875 0-5.313-1.938-6.188-4.563 0.438 0.125 0.813 0.125 1.25 0.125 0.625 0 1.188-0.063 1.75-0.188-3-0.625-5.25-3.313-5.25-6.438 0-0.063 0-0.063 0-0.125 0.875 0.5 1.875 0.813 2.938 0.813-1.75-1.125-2.938-3.188-2.938-5.438 0-1.188 0.375-2.313 0.938-3.313 3.188 4 8.063 6.625 13.5 6.875-0.125-0.5-0.188-1-0.188-1.5 0-3.625 2.938-6.563 6.563-6.563 1.938 0 3.625 0.813 4.813 2.063 1.5-0.313 2.938-0.813 4.188-1.563-0.5 1.5-1.563 2.813-2.875 3.625 1.313-0.188 2.563-0.5 3.75-1.063-0.875 1.313-2 2.5-3.25 3.438z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p><a href=\"https:\/\/coschedule.com\/blog\/best-time-to-send-email\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1553\">CoSchedule<\/a> published an interesting post on\nthis topic. By compiling data from 14 different studies, they concluded that\nemails sent at around 9-10 AM had higher open rates. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"775\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/CoSchedule-Best-Time-to-Send-Emails.png\" alt=\"CoSchedule Best Times to Post on Social Media\" class=\"wp-image-4045335\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/CoSchedule-Best-Time-to-Send-Emails.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/CoSchedule-Best-Time-to-Send-Emails-300x233.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/CoSchedule-Best-Time-to-Send-Emails-768x595.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>It\u2019s also\nworth noting that the days Tuesday, Wednesday, and Thursday were shown to be\nideal for sending emails. <\/p>\n\n\n\n<p>Keep all\nthese in mind when managing your outreach campaigns for the strategies in this\npost.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"interviews\">2. Write One-on-One\nInterview Posts<\/h3>\n\n\n\n<p>Creating\ninterview posts works in the same way as writing expert roundups. <\/p>\n\n\n\n<p><em>The key\ndifference is, you\u2019ll focus on working with one particular influencer or expert\nrather than many. <\/em><\/p>\n\n\n\n<p>Looking for\nan example?<\/p>\n\n\n\n<p>I\ncollaborated with <a href=\"https:\/\/bloggerspassion.com\/ankit-singla-interview\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1554\">BloggersPassion<\/a> to create an interview post, which helped them\ngain backlinks from me and other blogs.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"671\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Bloggers-Passion-Interview-Post.png\" alt=\"Bloggers Passion Interview Post\" class=\"wp-image-4045336\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Bloggers-Passion-Interview-Post.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Bloggers-Passion-Interview-Post-300x201.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Bloggers-Passion-Interview-Post-768x515.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>To use this\nstrategy, just use the same tips mentioned above when looking for prospective\ninfluencers and experts. You should also do your homework and check if your\nprospect normally links to interview posts they\u2019re featured in. <\/p>\n\n\n\n<p><strong>Better\nyet, look for influencers or experts who did interviews in the past. <\/strong><\/p>\n\n\n\n<p>That should\nincrease your chances of securing an interview post by a large margin.<\/p>\n\n\n\n<p>The\noutreach process, of course, is significantly different from reaching out to\nexperts for a roundup. <\/p>\n\n\n\n<p><strong>Instead of using the template above, write something similar to:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"605\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-for-Interview-Sample.png\" alt=\"Outreach Email Sample Interview Post\" class=\"wp-image-4045337\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-for-Interview-Sample.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-for-Interview-Sample-300x182.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-for-Interview-Sample-768x465.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Here are the key pointers you should remember when writing outreach emails to potential interviewees:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Try introducing yourself first to\nget the recipient\u2019s attention<\/li>\n\n\n\n<li>Tell a specific story on how you\nfound their blog<\/li>\n\n\n\n<li>Feel free to omit mentioning your\nmonthly traffic <\/li>\n<\/ul>\n\n\n\n<p>It\u2019ll also\nhelp to build rapport with your prospect before you even send your outreach\nemail. Do this by commenting on their blog and interacting with their social\nmedia posts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Planning your interview\npost<\/h4>\n\n\n\n<p><strong>For the actual interview, there are a couple of proven themes you can utilize: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Asking a list of questions relevant\nto their niche<\/li>\n\n\n\n<li>Talking about the interviewee\u2019s most\nrecent project \u2014 be it a product launch, award, and so on<\/li>\n\n\n\n<li>Asking the interviewee about their\nopinion on a trending topic in your niche<\/li>\n\n\n\n<li>Covering the interviewee\u2019s brand\nstory<\/li>\n<\/ul>\n\n\n\n<p>Once the\ntheme is settled, you can decide how to conduct your interview. Your options for\nholding the interview are via Skype, email, or phone call. <\/p>\n\n\n\n<p>If\npossible, you can also arrange to meet in person. This will give you\nopportunities to take photos and make the interview as impactful as possible. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"statistics\">3. Compile Statistics <\/h3>\n\n\n\n<p>We all know\nthat writing data-driven articles require us to find statistics from relevant\nsources.<\/p>\n\n\n\n<p><em>And upon citing a statistic, it\u2019s a universal\nrule to link back to the source post.<\/em><\/p>\n\n\n\n<p><strong>Here are a few examples of me linking back to sources when mentioning statistics:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"413\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Master-Blogging-Citing-Statistics.png\" alt=\"Master Blogging Citing Statistics\" class=\"wp-image-4045338\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Master-Blogging-Citing-Statistics.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Master-Blogging-Citing-Statistics-300x124.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Master-Blogging-Citing-Statistics-768x317.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>If you\u2019re a\nfinicky blogger, you\u2019ll probably try to dig deep and find the original data\nsource. It can be an original case study, survey, industry report, and so on. <\/p>\n\n\n\n<p>But for the\nmost part, linking to any well-crafted source by a credible blogger should be\nenough.<\/p>\n\n\n\n<p>You can win\nlinks by compiling relevant and up-to-date statistics into a post. The more\nstatistics you can combine in a single post, the more links it can generate\nover time.<\/p>\n\n\n\n<p>For your reference, I published a compilation of <a href=\"https:\/\/masterblogging.com\/blogging-statistics\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1555\">blogging statistics<\/a> recently. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"655\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Master-Blogging-General-Blogging-Statistics.png\" alt=\"Master Blogging General Blogging Statistics\" class=\"wp-image-4045339\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Master-Blogging-General-Blogging-Statistics.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Master-Blogging-General-Blogging-Statistics-300x197.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Master-Blogging-General-Blogging-Statistics-768x503.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>By compiling\nupdated statistics, you can reach out to bloggers who cited outdated data in\ntheir content. <\/p>\n\n\n\n<p>A simple\nemail that notifies them about the outdated statistic and a link to your\ncompilation post should suffice. If your content looks authoritative enough, they\nshould be willing to link to you instead of the outdated source.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"infographics\">4. Create Infographics<\/h3>\n\n\n\n<p>Speaking of\nstatistics, you\u2019ll have more chances of enticing bloggers to link to you by\nturning statistical data into infographics. <\/p>\n\n\n\n<p>You may\nthink that this isn\u2019t a beginner-level link building strategy. After all, don\u2019t\nyou need to have graphic design skills to create infographics? <\/p>\n\n\n\n<p><em>Not with\ndrag-and-drop graphic design tools, you don\u2019t. <\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What tools can you use to\ncreate infographics?<\/h4>\n\n\n\n<p>My personal favorites would be none other than <a href=\"https:\/\/masterblogging.com\/go\/visme\/\" rel=\"nofollow noopener\" data-lasso-id=\"1556\" target=\"_blank\" data-lasso-name=\"Visme\">Visme<\/a>, <a href=\"https:\/\/masterblogging.com\/go\/canva\/\" rel=\"nofollow noopener\" data-lasso-id=\"1557\" target=\"_blank\" data-lasso-name=\"Canva\">Canva<\/a> and <a href=\"https:\/\/venngage.com\/features\/infographic-maker\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"1558\">Venngage<\/a>.<\/p>\n\n\n\n<p>These tools\nmay have completely different interfaces, but their core features are very\nsimilar. <\/p>\n\n\n\n<p>To create\nan infographic, you can start with pre-made templates to save time. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"577\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Visme-Infographics-Templates.png\" alt=\"Visme Templates\" class=\"wp-image-4045340\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Visme-Infographics-Templates.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Visme-Infographics-Templates-300x173.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Visme-Infographics-Templates-768x443.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>After\nchoosing a template, you can use the drag-and-drop tools to build your\ninfographic. <\/p>\n\n\n\n<p>Both Visme\nand Canva lets you add images, graphical elements, data visualizations, and\ntext. <\/p>\n\n\n\n<p><em>It\u2019s\npretty much like piecing together a jigsaw puzzle. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"583\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Visme-Tools.png\" alt=\" Visme User Interface\" class=\"wp-image-4045341\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Visme-Tools.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Visme-Tools-300x175.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Visme-Tools-768x448.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Before\ncompleting your infographic, remember to insert your blog\u2019s logo and URL at the\nbottom. <\/p>\n\n\n\n<p>Just like\nbefore, you can also send an outreach email to bloggers who currently link to\nan outdated statistic. Tell them that they\u2019re welcome to use your infographic\nin their post as long as they link back to you. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"advancedtopics\">5. Discuss Advanced Topics\n<\/h3>\n\n\n\n<p>When\nwriting long-form content, it\u2019s a common practice to link to external sources rather\nthan discuss everything in one post. <\/p>\n\n\n\n<p>Preferably,\nI would use an internal link that points to my own post. But if I don\u2019t have an\narticle that explains a process or term in detail, I\u2019d link to an external\npage. <\/p>\n\n\n\n<p>You may\nhave seen me do this on occasion. <\/p>\n\n\n\n<p>For example, in one of my posts, I used the following external links:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"616\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Master-Blogging-External-Links.png\" alt=\"Master Blogging Outbound Links\" class=\"wp-image-4045342\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Master-Blogging-External-Links.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Master-Blogging-External-Links-300x185.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Master-Blogging-External-Links-768x473.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Clearly, I\ndidn\u2019t have any post that has the same information as the ones by Moz and\nGoogle. That\u2019s why I decided that it\u2019s best for my readers to find those\nexternal pages instead. <\/p>\n\n\n\n<p>By writing\nposts that explain technical terms, processes, and knowledge, you can passively\ninvite other bloggers to link to you. <\/p>\n\n\n\n<p><em>This is natural link building at its finest.<\/em><\/p>\n\n\n\n<p>You can\nalso use this strategy in combination with broken link building to multiply\nyour results. <\/p>\n\n\n\n<p>Broken link\nbuilding is an advanced link building strategy that requires the use of SEO\ntools. You will learn all about it later. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"coin\">6. Coin Your Own Term or\nConcept<\/h3>\n\n\n\n<p>Compiling\nstatistics, creating infographics, and writing about advanced topics can be\nconsidered as strategies for getting natural links.<\/p>\n\n\n\n<p><em>If you\nfocus on creating a brilliant post and promoting it, some bloggers may eventually\nlink to it by themselves. <\/em><\/p>\n\n\n\n<p>Another way\nto create posts that will naturally receive backlinks over time is to have an\noriginal idea. <\/p>\n\n\n\n<p><em>Not just\nany original idea \u2014 it must be something worthy of its own name. <\/em><\/p>\n\n\n\n<p>A perfect\nexample of this is something you\u2019re probably already heard of: <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"519\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Backlinko-Skyscraper-Technique.png\" alt=\"Backlinko Skyscraper Technique Case Study\" class=\"wp-image-4045344\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Backlinko-Skyscraper-Technique.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Backlinko-Skyscraper-Technique-300x156.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Backlinko-Skyscraper-Technique-768x399.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>What makes the <a href=\"https:\/\/backlinko.com\/skyscraper-technique\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1559\">Skyscraper Technique<\/a> article incredibly link-worthy isn\u2019t just because it\u2019s an original idea.<\/p>\n\n\n\n<p><strong>Brian\nDean also created a masterpiece of an article to fully explain what it\u2019s all\nabout. <\/strong><\/p>\n\n\n\n<p>No expense\nwas spared when creating the post. He even conducted a case study to prove that\nthe Skyscraper Technique actually helped boost his search traffic. <\/p>\n\n\n\n<p>How exactly\ndoes the Skyscraper Technique work for link building? <\/p>\n\n\n\n<p><em>Don\u2019t\nworry, it\u2019s actually one of the advanced link building techniques we\u2019ll\ndiscuss. <\/em><\/p>\n\n\n\n<p>For now,\nhere are the things you should remember when coming up with your own concept: <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Your original idea can be\nderivative <\/h4>\n\n\n\n<p>Coining an\noriginal term sounds like a monumental task, but it really isn\u2019t. <\/p>\n\n\n\n<p><em>Take the\nSkyscraper Technique, for example. <\/em><\/p>\n\n\n\n<p><strong>If you\nlook closely, it\u2019s actually built upon borrowed practices that online marketers\nhave been doing for years.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"341\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Skyscraper-Technique-Breakdown.png\" alt=\"Skyscraper Technique Steps\" class=\"wp-image-4045345\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Skyscraper-Technique-Breakdown.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Skyscraper-Technique-Breakdown-300x102.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Skyscraper-Technique-Breakdown-768x262.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>There are only three reasons why the Skyscraper Technique was validated and credited to Brian Dean:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>He combined existing practices into\none seamless workflow<\/li>\n\n\n\n<li>Its effectiveness was proven with a\nwell-documented case study<\/li>\n\n\n\n<li>Brian Dean gave it the \u201cSkyscraper\nTechnique\u201d name<\/li>\n<\/ol>\n\n\n\n<p><em>Do you\nsee where I\u2019m going with this?<\/em><\/p>\n\n\n\n<p>To coin\nyour own term, you can combine existing practices, prove their effectiveness,\nand give it a name. <\/p>\n\n\n\n<p>Of course,\nI\u2019m not saying that no one is creative enough to develop their own unique\nconcepts from scratch. That\u2019s definitely achievable, but you may need years of\nexperience in your field before you come up with something notable. <\/p>\n\n\n\n<p>Perhaps the\nmost challenging aspect of coining your own term is proving it. And the best\nway to do so is to publish a case study, which brings us to the next strategy.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"casestudy\">7. Publish Your Own Case\nStudy<\/h3>\n\n\n\n<p>Publishing\na case study isn\u2019t just useful for proving the effectiveness of your own\noriginal concepts. <\/p>\n\n\n\n<p><em>It can\nalso be used to prove or disprove trending strategies. <\/em><\/p>\n\n\n\n<p>As a\nresult, you can generate your own set of statistics that other bloggers may end\nup linking to. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Looking for case study\ntopics<\/h4>\n\n\n\n<p>You don\u2019t\nneed a fancy content research tool to look for potential case study topics to\nwrite about. <\/p>\n\n\n\n<p>Using <a rel=\"noopener\" href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" data-lasso-id=\"1560\">Google Trends<\/a> to search for new trends, products, and guides should do the trick. (<a href=\"https:\/\/masterblogging.com\/google-trends\/\" class=\"rank-math-link\" data-lasso-id=\"1561\">Here is the complete guide for you<\/a>.)<\/p>\n\n\n\n<p>Just like\nthe search engine, you can use Google Trends just by entering any keyword or\nphrase. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"356\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Trends.png\" alt=\"Google Trends Start Page\" class=\"wp-image-4045346\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Trends.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Trends-300x107.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Trends-768x273.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Upon\nentering a key phrase, you should create two lists \u2014 one for related queries,\nand the other for related topics.<\/p>\n\n\n\n<p>The \u201c<strong>Related Queries<\/strong>\u201d list should contain relevant trends that you can cover in your case study. <\/p>\n\n\n\n<p>For\nexample, let\u2019s say you\u2019re in the social media marketing niche. <\/p>\n\n\n\n<p>Fifth in the list is the query \u201c<strong>social media marketing strategy template.<\/strong>\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"706\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Trends-Social-Media-marketing-Related-Queries.png\" alt=\"Google Trends Results\" class=\"wp-image-4045348\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Trends-Social-Media-marketing-Related-Queries.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Trends-Social-Media-marketing-Related-Queries-300x212.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Trends-Social-Media-marketing-Related-Queries-768x542.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>That\nshould be your lead. <\/em><\/p>\n\n\n\n<p>Let\u2019s plug\nin this query on Google to see what pops up.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"401\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-Social-Media-Marketing-Strategy-Template.png\" alt=\"Google Trends Query SERP\" class=\"wp-image-4045349\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-Social-Media-Marketing-Strategy-Template.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-Social-Media-Marketing-Strategy-Template-300x120.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-Social-Media-Marketing-Strategy-Template-768x308.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>To make\nsure we discover the latest trends, let\u2019s tell Google to pull up results from\nthe past year. <\/p>\n\n\n\n<p>That immediately led us to this interesting post by the <a href=\"https:\/\/contentmarketinginstitute.com\/articles\/strategic-social-media-plan\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1562\">Content Marketing Institute<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"483\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-Past-Year-Social-Media-Templates.png\" alt=\"Google Trends Content Marketing Institute\" class=\"wp-image-4045350\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-Past-Year-Social-Media-Templates.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-Past-Year-Social-Media-Templates-300x145.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-Past-Year-Social-Media-Templates-768x371.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>As you can\nsee, the post is still fresh. <\/p>\n\n\n\n<p>Content\nMarketing Institute only published the template four days ago. Chances are, no\none has conducted a case study on it yet.<\/p>\n\n\n\n<p><em>Lucky. <\/em><\/p>\n\n\n\n<p>After you\nfind a potential case study topic, do your best to understand how it works.<\/p>\n\n\n\n<p>The next\norder of business, of course, is to test the strategy yourself and document\nyour results. <\/p>\n\n\n\n<p><strong>Just remember the following rules when conducting your case study:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set a Realistic Timeframe \u2014 <\/strong>All the strategies published only require\na certain amount of time to deliver results. Specifying your case study\u2019s\ntimeframe can give it more interesting titles like \u201chow I doubled my traffic in\n30 days.\u201d<\/li>\n\n\n\n<li><strong>Track Metrics that Matter to Your\nAudience \u2014 <\/strong>To make\nyour case study more believable, track every metric that can pique your\naudience\u2019s interest. This could be the amount of time saved, dollars earned,\ntraffic gained, and so on.<\/li>\n\n\n\n<li><strong>Visualize Your Data \u2014<\/strong> Let\u2019s get one thing straight, case studies written in plain text are\nboring. For an engaging case study, use data visualizations like pie charts,\ngraphs, and timelines to present information. <\/li>\n\n\n\n<li><strong>Summarize Key Takeaways \u2014<\/strong> By the end of your case study, create\na list of the key takeaways that you want your readers to remember. This should\ninclude actionable tips that can help them replicate your results. <\/li>\n<\/ul>\n\n\n\n<p>If the case\nstudy generated positive results, do tell the strategy\u2019s original publisher\nabout it. <\/p>\n\n\n\n<p>A\nsuccessful case study is the best way to validate their strategy. That said,\nthey have every reason to help spread your case study and maybe reward you with\na backlink. <\/p>\n\n\n\n<p><strong>Below is an example email you can use to reach out to the original publisher:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"658\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Case-Study-Sample.png\" alt=\"Outreach Email Template Case Study\" class=\"wp-image-4045351\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Case-Study-Sample.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Case-Study-Sample-300x197.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Case-Study-Sample-768x505.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Here\u2019s another tip: you can use the search operator \u201c<strong>intitle:<\/strong>\u201d along with the phrase \u201c<strong>how to<\/strong>\u201d to find more topics. <\/p>\n\n\n\n<p>In the example above, we used the search phrase \u201c<strong>social media marketing strategy template.<\/strong>\u201d <\/p>\n\n\n\n<p>We can find\nmore potential case study topics by slightly tweaking our search phrase to:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"608\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-More-Case-Study-Topic-Ideas.png\" alt=\"Google Searching for More Case Study Topics\" class=\"wp-image-4045352\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-More-Case-Study-Topic-Ideas.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-More-Case-Study-Topic-Ideas-300x182.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-More-Case-Study-Topic-Ideas-768x467.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"resource\">8. Seek Inclusion in\nResource Pages<\/h3>\n\n\n\n<p>If you have\nan in-depth, valuable piece of content or tool, you can have it linked to from\nresource pages.<\/p>\n\n\n\n<p><em>What\u2019s a\nresource page, you ask?<\/em><\/p>\n\n\n\n<p>As the name\nimplies, it\u2019s a page with a list of resources that are useful to the site\u2019s\nspecific audience. These resources can be eBooks, online courses, in-depth\nguides, tools, or anything that can help readers achieve a goal.<\/p>\n\n\n\n<p><em>What makes resource pages perfect for link building is they\u2019re built specifically to contain outbound links.<\/em><\/p>\n\n\n\n<p><strong>Below is what a resource page looks like \u2014 courtesy of <\/strong><a href=\"https:\/\/foxtailmarketing.com\/75-best-articles-dominating-seo\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1563\"><strong>Foxtail Marketing<\/strong><\/a><strong>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"706\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Foxtail-Marketing-Resource-Page.png\" alt=\"Foxtail Marketing Resource Page\" class=\"wp-image-4045353\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Foxtail-Marketing-Resource-Page.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Foxtail-Marketing-Resource-Page-300x212.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Foxtail-Marketing-Resource-Page-768x542.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Looking for resource page\nlink building opportunities<\/h4>\n\n\n\n<p>Unlike\ninterviews and roundups, trying to obtain links from resource pages occurs\nafter the content is already published. <\/p>\n\n\n\n<p>That means\nsearching for link building opportunities involving resource pages is a walk in\nthe park. <\/p>\n\n\n\n<p>You simply need to run a search using any relevant keyword with a footprint like \u201c<strong>useful resources<\/strong>\u201d or \u201c<strong>additional resources.<\/strong>\u201d <\/p>\n\n\n\n<p>For instance,\nif your blog is all about social media marketing, you can perform the search\nbelow: <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"439\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Resource-Page-Search-Query.png\" alt=\"Google Search Query Resource Pages\" class=\"wp-image-4045354\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Resource-Page-Search-Query.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Resource-Page-Search-Query-300x132.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Resource-Page-Search-Query-768x337.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>This query\nalone should lead you to dozens of potential resource pages you can target. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"606\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Resource-Pages-Social-Media-Marketing.png\" alt=\"Google SERP Resource Pages\" class=\"wp-image-4045355\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Resource-Pages-Social-Media-Marketing.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Resource-Pages-Social-Media-Marketing-300x182.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Resource-Pages-Social-Media-Marketing-768x465.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>When\npicking a resource page, make sure it has a section for the specific type of\ncontent you want to share. It\u2019s also much better if your content is completely unique\nto the list.<\/p>\n\n\n\n<p>Fortunately,\nmost resource pages clearly label what each resource is all about. That should\nmake it easier to determine if your content deserves a spot. <\/p>\n\n\n\n<p><strong>Here\u2019s an example from <a href=\"https:\/\/www.dynamicyield.com\/article\/71-marketing-resources\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1564\">Dynamic Yield<\/a>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"572\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Dynamic-Yield-Resource-Page.png\" alt=\"Google Dynamic Yield \" class=\"wp-image-4045356\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Dynamic-Yield-Resource-Page.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Dynamic-Yield-Resource-Page-300x172.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Dynamic-Yield-Resource-Page-768x439.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Found a\nresource page you can add to? <\/p>\n\n\n\n<p><em>Good. <\/em><\/p>\n\n\n\n<p>The next\nstep is to pitch your content while politely asking for a link. <\/p>\n\n\n\n<p><em>You\nguessed it \u2014 you need to nail your outreach email for this to work.<\/em><\/p>\n\n\n\n<p><strong>Here are some guidelines to help you with this:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make the email as personalized as\npossible<\/li>\n\n\n\n<li>Talk about how you found their resource\npage<\/li>\n\n\n\n<li>Be direct when talking about the\npost you wish to add to the resource page<\/li>\n<\/ul>\n\n\n\n<p><strong>I wrote the email script below to give you an idea of what to write:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"496\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Resource-Page-Sample.png\" alt=\"Outreach Email Sample Resource Page\" class=\"wp-image-4045357\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Resource-Page-Sample.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Resource-Page-Sample-300x149.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Resource-Page-Sample-768x381.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Of course,\nyou shouldn\u2019t just flat-out copy every single word of the script. Switch things\nup and personalize to make it look as natural as possible.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"guestblogging\">9. Guest Blogging<\/h3>\n\n\n\n<p>This is\nsomething that every blogger should\u2019ve heard of by now. <\/p>\n\n\n\n<p><em>In guest\nblogging, the goal is to write content for other websites and create backlinks\nto your site yourself. <\/em><\/p>\n\n\n\n<p>It\u2019s definitely\na time-consuming process, especially for solo bloggers who spend hours\nproducing their own content. However, it\u2019s also a surefire way to earn both a\nhigh-quality backlink and referral traffic at the same time. <\/p>\n\n\n\n<p>The first\nstep in this strategy is to look for websites that accept guest posts. <\/p>\n\n\n\n<p>An easy way\nto do this is to use \u201cguest blogging footprints\u201d when searching on Google.\nThese are phrases in posts indicating that they were submitted by a guest\ncontributor. <\/p>\n\n\n\n<p>\u201c<strong>Guest post by<\/strong>\u201d \u2014 in that order \u2014 is a common guest blogging footprint that works. <\/p>\n\n\n\n<p><strong>For example, if you\u2019re in the senior dating niche, you can use the query below:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Guest-Blogging-Footprint-1.png\" alt=\"Google Guest Posting Footprint\" class=\"wp-image-4045358\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Guest-Blogging-Footprint-1.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Guest-Blogging-Footprint-1-300x171.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Guest-Blogging-Footprint-1-768x439.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Other guest blogging footprints you can use to discover websites that accept contributions are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Submit content<\/li>\n\n\n\n<li>Become a contributor<\/li>\n\n\n\n<li>Submit an article<\/li>\n\n\n\n<li>Guest post guidelines<\/li>\n\n\n\n<li>Articles wanted<\/li>\n\n\n\n<li>Add blog post<\/li>\n<\/ul>\n\n\n\n<p>After\nfinding sites that accept guest posts, be sure to check each website\u2019s SEO\nmetrics to know which to prioritize. You then have to contact each site via\nemail or their guest blogging application form, if any. <\/p>\n\n\n\n<p>There\u2019s a\nlot more to learn about guest blogging that will help you succeed with this\nlink building strategy. For more information, check out my ultimate <a href=\"https:\/\/masterblogging.com\/guest-blogging\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1565\">guest blogging guide<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"intermediate\">Intermediate Link Building\nStrategies<\/h2>\n\n\n\n<p>So, you got\nthe hang of beginner-level link building strategies and are looking for ways to\nup your game. <\/p>\n\n\n\n<p><em>That\u2019s\njust the way SEO and marketing, in general, works.<\/em><\/p>\n\n\n\n<p>The more\ndedicated you are, the bigger your results can be. <\/p>\n\n\n\n<p>To keep\nyour SEO campaign\u2019s momentum going, let\u2019s move on over to intermediate-level\nlink building strategies. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"exchange\">10. Do Link Exchanges<\/h3>\n\n\n\n<p>Trust me \u2014\nyou\u2019re not the only website owner out there in search of link building tactics.<\/p>\n\n\n\n<p>If you\u2019ve been blogging for a while, chances are you received a few requests from other bloggers to \u201c<strong>swap<\/strong>\u201d links. <\/p>\n\n\n\n<p><em>Just\nlike you, these are bloggers searching high and low for cost-effective link\nbuilding opportunities. <\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">How link exchanges work<\/h4>\n\n\n\n<p>In a link\nexchange, two website owners agree to provide each other with backlinks as a\ntrust signal. This should, in theory, allow both websites to increase their\nsearch engine rankings.<\/p>\n\n\n\n<p>There are a\nfew proven ways to look for link exchange opportunities with other website\nowners. <\/p>\n\n\n\n<p><em>The most practical method is to simply use Google.<\/em><\/p>\n\n\n\n<p>First, you\nneed to identify a competitor. <\/p>\n\n\n\n<p>After finding a competitor, head to Google and type in the \u201c<strong>site:<\/strong>\u201d operator along with your competitor\u2019s domain. This operator works by looking for pages with links that point to the specified URL. <\/p>\n\n\n\n<p>Other than that, you also need the \u201c<strong>minus sign<\/strong>\u201d operator to eliminate pages from your competitor\u2019s own domain. These will appear in the results if your competitor has a robust <a href=\"https:\/\/masterblogging.com\/internal-linking\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1566\">internal link structure<\/a>.<\/p>\n\n\n\n<p>For example, if <a href=\"https:\/\/pinchofyum.com\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"1567\">Pinch of Yum<\/a> is your primary competitor, here\u2019s what you need to enter:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"529\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Pinch-of-Yum-Link-Search.png\" alt=\"Google SERP Pinch of Yum as Competitor\" class=\"wp-image-4045359\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Pinch-of-Yum-Link-Search.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Pinch-of-Yum-Link-Search-300x159.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Pinch-of-Yum-Link-Search-768x406.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>You can\nalso find link exchange partners in SEO forums and private link exchange social\nmedia groups. You should, however, be very careful with open link exchange\nmarketplaces. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Avoiding problems with\nlink exchange<\/h4>\n\n\n\n<p>Link\nexchanges have generated split opinions among the SEO community. <\/p>\n\n\n\n<p>Some\nstrongly advise against it, while others actively seek link exchange\nopportunities through influencer networks. <\/p>\n\n\n\n<p><strong>What\neverybody can agree on is that swapping links shouldn\u2019t be the bread and butter\nof your SEO campaign. <\/strong><\/p>\n\n\n\n<p>According to <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1568\">Google<\/a>, excessively swapping links is considered a manipulative scheme, which violates their Webmaster Guidelines. <\/p>\n\n\n\n<p><em>The keyword here is \u201c<strong>excessive<\/strong>.\u201d<\/em><\/p>\n\n\n\n<p>Whatever you\ndo, doing link exchanges should not be your primary link building strategy.\nRather, it should be a supplementary tactic that will allow you to acquire just\nenough high-quality links from authoritative sources.<\/p>\n\n\n\n<p><strong>In any case, here are the precautionary steps you need to take when doing link exchanges:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the <a href=\"https:\/\/ahrefs.com\/website-authority-checker\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1569\">Ahrefs Website Authority Checker<\/a> to see if the site\u2019s Domain Rating is over 40<\/li>\n\n\n\n<li>Use analytics tools like <a href=\"https:\/\/masterblogging.com\/semrush-review\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1570\">Semrush<\/a> to see if the site is getting a reasonable amount of monthly traffic<\/li>\n\n\n\n<li>Always go for domains that are relevant in your own niche<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"lost\">11. Regaining Lost Links<\/h3>\n\n\n\n<p>If your\nblog has been around for a while, you may have earned a handful of backlinks\nfrom authority sites.<\/p>\n\n\n\n<p><em>You may\nalso have lost a few backlinks along the way.<\/em><\/p>\n\n\n\n<p><strong>This can happen for a number of reasons: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The linking post has been removed by\nthe referring domain\u2019s owner<\/li>\n\n\n\n<li>The referring domain is no longer\nactive <\/li>\n\n\n\n<li>They simply removed your link <\/li>\n\n\n\n<li>You updated your post\u2019s URL<\/li>\n\n\n\n<li>You changed your domain name<\/li>\n\n\n\n<li>The referring domain changed ownership<\/li>\n\n\n\n<li>The referring domain is temporarily\ndown<\/li>\n<\/ul>\n\n\n\n<p>To regain\nlost links, it\u2019s important to identify the reason why they\u2019re removed in the\nfirst place.<\/p>\n\n\n\n<p><em>But\nbefore anything else, you need to know if you do have lost links.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Looking for lost backlinks<\/h4>\n\n\n\n<p>You can check your backlink profile right now with a tool like <a href=\"https:\/\/masterblogging.com\/go\/semrush\/\" rel=\"nofollow noopener\" data-lasso-id=\"1571\" target=\"_blank\" data-lasso-name=\"Semrush\">Semrush<\/a> (Get a <a href=\"https:\/\/masterblogging.com\/deals\/semrush-free-trial\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1572\">30-day free trial<\/a>). <\/p>\n\n\n\n<p>First, enter\nyour domain into the main search bar and select <strong>\u2018Backlinks\u2019 <\/strong>under the\n\u201c<strong>All Reports<\/strong>\u201d drop-down menu. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"681\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlinks-Check.png\" alt=\"SEMrush Backlink All Reports \" class=\"wp-image-4045361\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlinks-Check.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlinks-Check-300x204.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlinks-Check-768x523.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>On the backlinks\nreport page, click on the <strong>\u2018Backlinks\u2019 <\/strong>tab for a complete view of your\nsite\u2019s backlink profile. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"373\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Master-Blogging-Backlinks.png\" alt=\"SEMrush Backlinks Tab\" class=\"wp-image-4045362\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Master-Blogging-Backlinks.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Master-Blogging-Backlinks-300x112.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Master-Blogging-Backlinks-768x286.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>You should also see backlink filters on the main toolbar, including the toggle to show \u201c<strong>New<\/strong>\u201d and \u201c<strong>Lost<\/strong>\u201d links. <\/p>\n\n\n\n<p>Go ahead and tick the \u201c<strong>Lost<\/strong>\u201d checkbox.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"473\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlinks-Report-Lost-Backlinks.png\" alt=\"SEMrush Lost Backlinks Filter\" class=\"wp-image-4045364\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlinks-Report-Lost-Backlinks.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlinks-Report-Lost-Backlinks-300x142.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlinks-Report-Lost-Backlinks-768x363.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>By default, SEMrush sorts all link sources according to \u201c<strong>Authority Score<\/strong>.\u201d This is a\nproprietary metric used to gauge the SEO influence of the link source.<\/p>\n\n\n\n<p><em>In other\nwords, you should start from top to bottom when trying to reclaim your lost backlinks.<\/em> <\/p>\n\n\n\n<p><strong>Doing so will ensure that you prioritize the most important lost backlinks first. Unless, of course, the referring pages that contain those lost links are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business directory websites<\/li>\n\n\n\n<li>Forum posts and replies<\/li>\n\n\n\n<li>Comparison websites<\/li>\n\n\n\n<li>Crowd-sourced customer review\nwebsites<\/li>\n<\/ul>\n\n\n\n<p>Go right\nahead and check each referring page to determine its type. <\/p>\n\n\n\n<p>Checking\nthe linking page will let you know why your link was deleted and how to reclaim\nyour spot. <\/p>\n\n\n\n<p>For\nexample, if the link now points to a different post, you\u2019ll need to create\nsomething even better. If the link was removed due to an error when the link\nsource was revamped, notifying the owner should work. <\/p>\n\n\n\n<p>Once you\ndetermine the cause, you can send a formal request to the website owner to\nreinstate your link. <\/p>\n\n\n\n<p><strong>Here\u2019s a sample email you can base your own message on:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"467\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Lost-Link-Reclamation.png\" alt=\"Outreach Email Sample Link Reclamation\" class=\"wp-image-4045366\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Lost-Link-Reclamation.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Lost-Link-Reclamation-300x140.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Lost-Link-Reclamation-768x359.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Impressed\nwith the features of SEMrush? <\/p>\n\n\n\n<p>Then I suggest checking out my <a href=\"https:\/\/masterblogging.com\/semrush-review\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1573\">full SEMrush review right here<\/a>.<\/p>\n\n\n\n<p><em>Now,\nback on topic. <\/em><\/p>\n\n\n\n<p>Regaining\nlost backlinks often guarantees quick and easy wins.<\/p>\n\n\n\n<p><strong>Nobody\nlikes to have broken outbound links in their content. <\/strong><\/p>\n\n\n\n<p>What you\nshould worry about are website owners who would rather remove the link altogether.<\/p>\n\n\n\n<p><em>That\nreminds me\u2026<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"unlinked\">12. Claim Unlinked Brand\nMentions<\/h3>\n\n\n\n<p>Regaining\nlost backlinks isn\u2019t the only link building strategy with assured results. <\/p>\n\n\n\n<p><em>You can\nalso look for posts that mention your brand, but don\u2019t provide a backlink. <\/em><\/p>\n\n\n\n<p><strong>In the SEO space, these are simply referred to as \u201cunlinked brand mentions.\u201d<\/strong><\/p>\n\n\n\n<p>I know \u2014\nit\u2019s widely accepted that linking to any brand you mention in your content is common courtesy. But you have to remember that <a href=\"https:\/\/masterblogging.com\/hiring-writers\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1574\">content writers<\/a> are human. <\/p>\n\n\n\n<p>Sometimes,\nan article just gets too long that they forget stuff like adding backlinks to\ncitations. <\/p>\n\n\n\n<p>The good news is, you can always look for unlinked brand mentions and request website\nowners for the link. <\/p>\n\n\n\n<p>There are\ntwo ways to do this: <strong>accidentally <\/strong>and <strong>intentionally. <\/strong><\/p>\n\n\n\n<p>By\naccidentally, I mean finding unlinked mentions while you\u2019re doing something\nelse \u2014 be it influencer marketing or <a href=\"https:\/\/masterblogging.com\/promote-blog-posts\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1575\">content promotions<\/a>.\n<\/p>\n\n\n\n<p>To look for\nunlinked brand mentions intentionally, there are a couple of tools you can use.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Setting up Google Alerts\nto proactively monitor the web for brand mentions<\/h4>\n\n\n\n<p>Setting up <a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1576\">Google Alerts<\/a> to monitor\nthe web for mentions of your brand is a great first step. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"326\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts.png\" alt=\"Google Alerts \" class=\"wp-image-4045368\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-300x98.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-768x250.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>To use\nGoogle Alerts, enter your brand into the main field. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"317\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Create-Alert.png\" alt=\"Google Alerts Enter Brand\" class=\"wp-image-4045369\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Create-Alert.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Create-Alert-300x95.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Create-Alert-768x243.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>If your website\u2019s\nname contains two or more words, don\u2019t forget to wrap them inside quotation\nmarks.<\/p>\n\n\n\n<p>You can\nalso create alerts using your own name to find even more content that mentions\nyou. However, you\u2019ll need to start over from scratch and create a new alert for\nthat.<\/p>\n\n\n\n<p>Google Alerts\nshould immediately generate a preview of recently published results using that\nkeyword. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"543\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Preview.png\" alt=\"Google Alerts Preview\" class=\"wp-image-4045370\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Preview.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Preview-300x163.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Preview-768x417.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>If no\nrecent content is available, existing results will be displayed instead. <\/p>\n\n\n\n<p>Happy with\nthe results you got from the preview? <\/p>\n\n\n\n<p><em>It\u2019s\ntime to seal the deal and create your automatic alert. <\/em><\/p>\n\n\n\n<p>Next to the\nblue <strong>\u2018Create Alert\u2019 <\/strong>button, click <strong>\u2018Show options\u2019 <\/strong>for your alert\u2019s\nsettings. Here, you can specify your preferred mention sources, language,\nregion, alert frequency, and so on. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"413\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Frequency.png\" alt=\"Google Alerts Frequency Settings\" class=\"wp-image-4045371\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Frequency.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Frequency-300x124.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Frequency-768x317.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>What you\nshouldn\u2019t forget is to set the \u201c<strong>Deliver to<\/strong>\u201d option to your email. This will let\nyou change the frequency of alerts to real-time, once a day, and once a week.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"490\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Settings.png\" alt=\"Google Alerts Settings\" class=\"wp-image-4045373\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Settings.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Settings-300x147.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Alerts-Settings-768x376.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>When you\u2019re\nhappy with your settings, click <strong>\u2018Create Alert\u2019 <\/strong>and you\u2019re good to go. <\/p>\n\n\n\n<p>Google\nAlerts should now promptly send you notifications about mentions of your brand.\nYou just have to wait when<\/p>\n\n\n\n<p><em>Cool \u2014 but\nwhat if you need to look for unlinked brand mentions now?<\/em><\/p>\n\n\n\n<p>If you have\na spare $7, you can make this happen with a tool like <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1577\">Ahrefs<\/a>. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Looking for unlinked\nmentions with Ahrefs<\/h4>\n\n\n\n<p>Ahrefs\noffer a full, 7-day trial for only $7. <\/p>\n\n\n\n<p>That\u2019s more\nthan enough time for you to look for dozens of unlinked brand mentions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"436\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs.png\" alt=\"Ahrefs\" class=\"wp-image-4045374\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-300x131.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-768x335.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>To look for unlinked brand mentions, fire up the Ahrefs \u201c<strong>Content Explorer<\/strong>\u201d feature. <\/p>\n\n\n\n<p><em>This is\na specialized content research tool that can sweep the web for the specified\ntopic or keyword. <\/em><\/p>\n\n\n\n<p>Just enter your brand into the \u201c<strong>Enter topic<\/strong>\u201d field and click the <strong>\u2018Search\u2019 <\/strong>button. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"349\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Content-Explorer.png\" alt=\"Ahrefs Content Explorer\" class=\"wp-image-4045375\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Content-Explorer.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Content-Explorer-300x105.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Content-Explorer-768x268.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Again, if\nyour brand\u2019s name has two or more words in it, enclose it in quotation marks. This\nwill tell the content explorer to look for exact match mentions. <\/p>\n\n\n\n<p>The content\nexplorer\u2019s report page should provide you a list of all pages that mention your\nbrand. <\/p>\n\n\n\n<p><em>Naturally,\nyou should find a handful of pages coming from your own domain at first. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"531\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Content-Explorer-Results.png\" alt=\"Ahrefs Content Explorer Results Sample\" class=\"wp-image-4045376\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Content-Explorer-Results.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Content-Explorer-Results-300x159.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Content-Explorer-Results-768x408.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>What Ahrefs has that most alternatives don\u2019t, however, is the \u201c<strong>Highlight unlinked domains<\/strong>\u201d feature.<\/p>\n\n\n\n<p>You can use\nit by clicking on the drop-down menu, entering your domain, and clicking <strong>\u2018Highlight.\u2019\n<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"400\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Highlight-Unlinked-Domains.png\" alt=\"Ahrefs Highlight Unlinked Domains\" class=\"wp-image-4045377\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Highlight-Unlinked-Domains.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Highlight-Unlinked-Domains-300x120.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Highlight-Unlinked-Domains-768x307.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>This should\nrefine the results to only show pages from websites that don\u2019t link to your\ndomain. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"475\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Content-Explorer-Highlighted-Unlinked-Domains.png\" alt=\"Ahrefs Highlighted Unlinked Domains\" class=\"wp-image-4045378\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Content-Explorer-Highlighted-Unlinked-Domains.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Content-Explorer-Highlighted-Unlinked-Domains-300x143.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Content-Explorer-Highlighted-Unlinked-Domains-768x365.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Once these\nposts are identified, give them a quick read to figure out how they mentioned\nyou. <\/p>\n\n\n\n<p>They may\nhave shared an original graphic, cited a quote, mentioned a post, or used your\nbrand as an example. <\/p>\n\n\n\n<p><em>That\u2019s\nit \u2014 you now have a list of pages that mention your brand but don\u2019t provide the\nlink you deserve.<\/em><\/p>\n\n\n\n<p>You should\nalready know what comes next. <\/p>\n\n\n\n<p><strong>It\u2019s\ntime to reach out to these websites and request for your link. <\/strong><\/p>\n\n\n\n<p>Here\u2019s the\nemail template you\u2019re waiting for:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"602\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Unlinked-Brand-Mention.png\" alt=\"Outreach Email Sample for Unlinked Brand Mentions\" class=\"wp-image-4045379\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Unlinked-Brand-Mention.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Unlinked-Brand-Mention-300x181.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Unlinked-Brand-Mention-768x462.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Remember to\nre-word the email template above to fit the way the post mentioned your brand. <\/p>\n\n\n\n<p>By finding\nunlinked mentions of your brand, you could be looking at a few free backlinks\ngenerated quickly and effortlessly.<\/p>\n\n\n\n<p><em><strong>There are only three drawbacks to this strategy: <\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mentioning a Similar Word or Phrase \u2014 <\/strong>If your\nbrand\u2019s name uses common words or expressions, you may find pages that mention\nit out of context. \u201cMaster Blogging,\u201d for example, could mean the act of\nmastering the art of blogging \u2014 not a mention of my blog. <\/li>\n\n\n\n<li><strong>Not Scalable \u2014 <\/strong>Looking for unlinked\nbrand mentions isn\u2019t really a long-term link building strategy. With SEO in\nfront of every content writer\u2019s mind, it\u2019s rare to find content that mentions\nyou without a link.<\/li>\n\n\n\n<li><strong>Not All Mentions are Positive \u2014<\/strong> In\ncertain cases, the content writer may have excluded a link to your website on\npurpose. This may occur if they mentioned your brand in a negative way. <\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hijack\">13. Hijack Links from\nInferior Content<\/h3>\n\n\n\n<p>Got a few\npieces of content you\u2019re particularly proud of?<\/p>\n\n\n\n<p>Do you genuinely believe that other bloggers would be willing to link to it?<\/p>\n\n\n\n<p><em>If you answered \u201c<strong>yes<\/strong>\u201d to both questions, this next link-building strategy is for you.<\/em><\/p>\n\n\n\n<p>It\u2019s not rocket science: any self-respecting blogger will always choose the more authoritative content when dishing out links.&nbsp;\n<\/p>\n\n\n\n<p>By \u201c<strong>more authoritative<\/strong>,\u201d I don\u2019t just mean content that looks better on paper. It must\nalso be objectively better in terms of SEO value. <\/p>\n\n\n\n<p>To ensure this, use a tool like <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1578\">Google Analytics<\/a> to round up your top posts. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"573\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Analytics-Welcome-Page.png\" alt=\"Google Analytics Welcome Page\" class=\"wp-image-4045380\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Analytics-Welcome-Page.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Analytics-Welcome-Page-300x172.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Analytics-Welcome-Page-768x440.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Already got Google Analytics set up? <\/em><\/p>\n\n\n\n<p>From your\ndashboard, expand the <strong>\u2018Behavior\u2019 <\/strong>sub-menu and click <strong>\u2018Site Content.\u2019 <\/strong>From\nthere, choose <strong>\u2018All Pages\u2019 <\/strong>to view your top 10 pages in terms of page\nviews. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"589\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Analytics-Top-Pages.png\" alt=\"Google Analytics Site Content Report\" class=\"wp-image-4045381\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Analytics-Top-Pages.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Analytics-Top-Pages-300x177.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Analytics-Top-Pages-768x452.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>In my case, I noticed that my <a href=\"https:\/\/masterblogging.com\/semrush-alternatives\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1579\">SEMrush alternatives comparison post<\/a> currently ranks at 4<sup>th<\/sup>. <\/p>\n\n\n\n<p>To look for\ninferior content, sieve out a primary keyword for your top post and look for it\non Google. <\/p>\n\n\n\n<p>For\nexample, I can go with the keyword \u201c<strong>SEMrush alternatives<\/strong>\u201d for the example post\nabove. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"452\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-SEMrush-Alternatives-Keyword.png\" alt=\"Google SEMrush Alternatives\" class=\"wp-image-4045382\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-SEMrush-Alternatives-Keyword.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-SEMrush-Alternatives-Keyword-300x136.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-SEMrush-Alternatives-Keyword-768x347.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Excluding\nthe ad, my post appears second on Google\u2019s first page for that search query. <\/p>\n\n\n\n<p><em>It\u2019s\nsafe to assume that my post is superior to all pages from position three and\nhigher. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"659\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-SEMrush-Alternatives-Results.png\" alt=\"Google SEMrush Alternatives SERP\" class=\"wp-image-4045383\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-SEMrush-Alternatives-Results.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-SEMrush-Alternatives-Results-300x198.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-SEMrush-Alternatives-Results-768x506.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Of course,\nrelying on rankings alone to determine the quality of content isn\u2019t really a\nreliable strategy.<\/p>\n\n\n\n<p><em>That\u2019s\nwhy you should manually inspect every page and see for yourself if your content\nis, indeed, superior. <\/em><\/p>\n\n\n\n<p>Remember, a\nwebsite owner will only be bothered to replace a link if there are noticeable\ndifferences between two posts. <\/p>\n\n\n\n<p><strong>If your content is visibly and unequivocally better in terms of:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Word count<\/li>\n\n\n\n<li>Visual content<\/li>\n\n\n\n<li>Data-driven information<\/li>\n\n\n\n<li>Inbound links<\/li>\n\n\n\n<li>User engagement in terms of shares\nand comments<\/li>\n<\/ul>\n\n\n\n<p><strong>Then you\ncan confidently reach out to those posts\u2019 linking domains and mention your\nsuperior post. <\/strong><\/p>\n\n\n\n<p>To do this, let me introduce you to <a href=\"https:\/\/masterblogging.com\/go\/serpstat\/\" rel=\"nofollow noopener\" data-lasso-id=\"1580\" target=\"_blank\" data-lasso-name=\"SerpStat\">Serpstat<\/a> \u2014 one of the most cost-effective SEMrush\nalternatives out there. <\/p>\n\n\n\n<p>You can use\nits backlink analysis feature to identify domains that link to the inferior\ncontent. <\/p>\n\n\n\n<p>To start,\ninsert the content\u2019s URL into the main start page and click <strong>\u2018Search.\u2019<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"445\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Inferior-Content-Start-Page.png\" alt=\"Serpstat Start Page\" class=\"wp-image-4045385\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Inferior-Content-Start-Page.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Inferior-Content-Start-Page-300x134.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Inferior-Content-Start-Page-768x342.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Since you\nentered a specific page\u2019s URL, Serpstat will take you directly to an overview\npage. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"676\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Inferior-Content-Overview-Page.png\" alt=\"Serpstat Overview Page Inferior Content\" class=\"wp-image-4045387\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Inferior-Content-Overview-Page.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Inferior-Content-Overview-Page-300x203.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Inferior-Content-Overview-Page-768x519.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>This offers\na good view of the content\u2019s SEO performance, but we\u2019re here for something\nelse. <\/em><\/p>\n\n\n\n<p>What we\nwant is to peek at the content\u2019s link sources to contact them and claim the\nlinks for ourselves. <\/p>\n\n\n\n<p>For that, expand\nthe <strong>\u2018Backlink Analysis\u2019 <\/strong>and click <strong>\u2018Referring Domains.\u2019<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"601\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Inferior-Content-Backlink-Sources.png\" alt=\"Serpstat Inferior Content Referring Domains\" class=\"wp-image-4045388\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Inferior-Content-Backlink-Sources.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Inferior-Content-Backlink-Sources-300x180.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Inferior-Content-Backlink-Sources-768x462.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Here is an\nemail template you can use when reaching out to these domains:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"656\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Inferior-Content-Outreach.png\" alt=\"Outreach Email Sample for Inferior Content Link Building\" class=\"wp-image-4045390\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Inferior-Content-Outreach.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Inferior-Content-Outreach-300x197.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Inferior-Content-Outreach-768x504.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Rinse\nand repeat for every referring domain that links to the inferior content. <\/strong><\/p>\n\n\n\n<p>If they\nliked your proposal, you should receive a response within a few hours to a\ncouple of days. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advanced\">Advanced Link Building\nStrategies<\/h2>\n\n\n\n<p>Congratulations\n\u2014 you\u2019ve now learned a handful of intermediate link building strategies that\nnot all bloggers know.<\/p>\n\n\n\n<p><em>Why stop\nthere? <\/em><\/p>\n\n\n\n<p>With the\nadvanced link building strategies below, you can step up your game and handily\noutrank the competition.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"haro\">14. HARO Link Building <\/h3>\n\n\n\n<p>When\nbuilding backlinks for SEO, authority means everything. <\/p>\n\n\n\n<p>No \u2014 the\ntop blogs in your niche aren\u2019t the only authoritative link sources out there. <\/p>\n\n\n\n<p><em>There\nare also big media websites like The Wall Street Journal, Mashable, and INC. <\/em><\/p>\n\n\n\n<p>Of course,\nI\u2019m not suggesting you should consider a career in journalism in order to build\nlinks on those sites. <\/p>\n\n\n\n<p><strong>What you\nshould do is employ the HARO method and be an information source for\njournalists already contributing there.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What is the HARO link\nbuilding method<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.helpareporter.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1581\">HARO<\/a>, short for \u201c<strong>Help a Reporter Out<\/strong>,\u201d is an online service that connects journalists with information sources. <\/p>\n\n\n\n<p>It\u2019s\nspecifically designed to help journalists with authorships in big media outlets\ncrowdsource information. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"582\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO.png\" alt=\"HARO\" class=\"wp-image-4045391\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-300x175.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-768x447.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Here\u2019s how\nthe HARO link building method works. <\/p>\n\n\n\n<p>First, you\nneed to sign up as a source on the site. <\/p>\n\n\n\n<p>You can \u201c<strong>feel things out<\/strong>\u201d with a free account for now. After your registration, you should begin receiving three emails per day with a list of requests from journalists. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"950\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-Email-Requests.png\" alt=\"HARO Email Requests\" class=\"wp-image-4045392\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-Email-Requests.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-Email-Requests-300x285.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-Email-Requests-768x730.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Yes \u2014\nthese requests represent opportunities from journalists for contributions. <\/em><\/p>\n\n\n\n<p>Thankfully,\nall requests are sorted under categories. This includes healthcare, business,\ntech, education, lifestyle, and so on. <\/p>\n\n\n\n<p>If you find\nan opportunity that matches your expertise, click on the link to jump to the\nquery\u2019s details. <\/p>\n\n\n\n<p>For\nexample, one opportunity is from a journalist from USA Today \u2014 a big media\noutlet. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"974\" height=\"786\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-USA-Today-Query.png\" alt=\"HARO USA Today Query\" class=\"wp-image-4045393\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-USA-Today-Query.png 974w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-USA-Today-Query-300x242.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-USA-Today-Query-768x620.png 768w\" sizes=\"(max-width: 974px) 100vw, 974px\" \/><\/figure>\n\n\n\n<p>Other than\nthe journalist\u2019s name, the HARO query should also include an email address and\nthe deadline for contributions. <\/p>\n\n\n\n<p>The\nimportant details of the query should come next. <\/p>\n\n\n\n<p><strong>Read\nthis carefully in order to determine if you can deliver an insightful\ncontribution or not.<\/strong><\/p>\n\n\n\n<p>In the\nexample from USA Today, sources will know immediately that the content will be\nabout travel scams. If you consider yourself a travel expert, take the next\nstep.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"564\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-Query-Details.png\" alt=\"HARO Query Details\" class=\"wp-image-4045396\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-Query-Details.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-Query-Details-300x169.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-Query-Details-768x433.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Some\nqueries also include a specific set of requirements from the journalist. These can\nbe anything \u2014 from having a specific profession to answering a short\nquestionnaire.<\/p>\n\n\n\n<p><em>Since\nUSA Today is a big publication, the journalist\u2019s elaborate requirements are more\nthan justified. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"585\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-Query-Requirements.png\" alt=\"HARO Query Details Requirements\" class=\"wp-image-4045394\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-Query-Requirements.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-Query-Requirements-300x176.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/HARO-Query-Requirements-768x449.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Just be\nmindful of the media outlet mentioned in the HARO query. <\/p>\n\n\n\n<p>Sure, we\nall know that USA Today is a big media outlet. But what if you stumble upon\nopportunities involving websites you haven\u2019t heard of before? <\/p>\n\n\n\n<p>In this\ncase, you need to pull up your go-to SEO analytics software and check the\nsite\u2019s authority. <\/p>\n\n\n\n<p>On SEMrush, this can be done in less than a minute. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Checking a website\u2019s\nauthority with SEMrush<\/h4>\n\n\n\n<p>Determining the authority of a media outlet is a walk in the park with  <a href=\"https:\/\/masterblogging.com\/go\/semrush\/\" rel=\"nofollow noopener\" data-lasso-id=\"1582\" data-lasso-name=\"Semrush\" target=\"_blank\">SEMrush<\/a>. <\/p>\n\n\n\n<p>Just head to the \u201c<strong>Domain Overview<\/strong>\u201d tool, enter the domain address of the outlet, and\nclick <strong>\u2018Search.\u2019<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"440\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Domain-Overview-Media-Outlet.png\" alt=\"HARO Domain Overview\" class=\"wp-image-4045397\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Domain-Overview-Media-Outlet.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Domain-Overview-Media-Outlet-300x132.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Domain-Overview-Media-Outlet-768x338.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>After scanning the HARO email, I stumbled upon a query for the website &#8220;<strong>The Simple Dollar<\/strong>.&#8221; &nbsp;<\/p>\n\n\n\n<p><em>With Semrush, I could verify that they can provide some really valuable backlinks. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"619\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Domain-Overview-The-Simple-Dollar.png\" alt=\"SEMrush The Simple Dollar Domain Overview\" class=\"wp-image-4045398\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Domain-Overview-The-Simple-Dollar.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Domain-Overview-The-Simple-Dollar-300x186.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Domain-Overview-The-Simple-Dollar-768x475.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>You should also jump to the \u201c<strong>Backlink Analytics<\/strong>\u201d report for the domain to view its Authority Score. <\/p>\n\n\n\n<p><strong>Remember,\nthe higher the site\u2019s Authority Score, the more beneficial their backlinks are\ngoing to be. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"347\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlink-Analytics-The-Simple-Dollar.png\" alt=\"SEMrush The Simple Dollar Backlink Analytics\" class=\"wp-image-4045399\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlink-Analytics-The-Simple-Dollar.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlink-Analytics-The-Simple-Dollar-300x104.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlink-Analytics-The-Simple-Dollar-768x266.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>I\u2019ve also\nacquired a handful of quality backlinks using the HARO method. <\/p>\n\n\n\n<p>Off the top of my head, I remember this post published on <a href=\"https:\/\/www.blerrp.com\/blog\/15-effective-networking-tips-to-help-build-valuable-relationships\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"1583\">Blerrp<\/a> about relationship-building and networking tips.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"397\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Blerrp-Backlink.png\" alt=\"Blerrp Master Blogging Backlink\" class=\"wp-image-4045400\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Blerrp-Backlink.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Blerrp-Backlink-300x119.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Blerrp-Backlink-768x305.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Sending pitches to HARO\nprospects<\/h4>\n\n\n\n<p>There\u2019s\nsomething you need to know when utilizing the HARO method for link building:<\/p>\n\n\n\n<p><strong>Template-based\noutreach emails won\u2019t work here. <\/strong><\/p>\n\n\n\n<p>By\npublicizing their queries through HARO, journalists probably get truckloads of\npitches in their inbox in a day. <\/p>\n\n\n\n<p><em>What you\nneed to send them is a unique, handcrafted email written specifically for them.<\/em><\/p>\n\n\n\n<p><strong>I only have five tips to share when writing your pitch:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Provide Detailed Answers to All\nQuestions \u2014 <\/strong>A HARO\nquery oftentimes contain a few questions from the journalist. As such, write\nyour pitch as an actual \u201cmini guide\u201d that answers each of them in detail. <\/li>\n\n\n\n<li><strong>Write Quotable Paragraphs \u2014<\/strong> Not only should your answers\ninsightful, they should also be quotable. Write answers that make, prove, and\nenforce a point in one paragraph. <\/li>\n\n\n\n<li><strong>Use a Subject Line that Directly\nAddresses Their HARO Query \u2014<\/strong> There\u2019s no need to come up with a clever subject line when writing\nemails to HARO prospects. Just use something plain and simple, like \u201cResponse\nto: [HARO query title].\u201d <\/li>\n\n\n\n<li><strong>Remember that You\u2019re Not Cold\nEmailing \u2014<\/strong>\nIntroductions and flattery don\u2019t have room in messages to HARO prospects. As\nsoon as they get your email, they already know what you\u2019re after \u2014 get to the\ngood stuff right away.<\/li>\n\n\n\n<li><strong>Add a Short Bio with a Link to Your\nWebsite \u2014<\/strong> Finally,\ndon\u2019t forget to add a short introduction of you and your blog. A one-liner\nshould be enough to let the journalist know who to credit when writing the\narticle. <\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"broken\">15. Broken Link Building<\/h3>\n\n\n\n<p>Lost\nbacklinks that point to your site aren\u2019t the only broken links worth fixing. <\/p>\n\n\n\n<p><em>Let me\nexplain. <\/em><\/p>\n\n\n\n<p>In the strategy called \u201c<strong>broken link building<\/strong>,\u201d you begin by looking for broken links in another website\u2019s content. <\/p>\n\n\n\n<p>Broken\nlinks normally happen if the content being linked to goes offline \u2014 sometimes\ntemporarily, sometimes for good. <\/p>\n\n\n\n<p><strong>They\u2019re\nyour cue to step in, alert the website, and offer your own content as a\nreplacement linkable asset.<\/strong><\/p>\n\n\n\n<p>Sounds\neasy, right? <\/p>\n\n\n\n<p>It actually is \u2014 as long as you\u2019re properly equipped for the job. <\/p>\n\n\n\n<p>If possible, invest in a premium tool like  <a href=\"https:\/\/masterblogging.com\/go\/semrush\/\" rel=\"nofollow noopener\" data-lasso-id=\"1584\" data-lasso-name=\"Semrush\" target=\"_blank\">SEMrush<\/a> to access their in-depth \u201c<strong>Site Audit<\/strong>\u201d tool. This will allow you to find broken links in an entire site within\nminutes. <\/p>\n\n\n\n<p>But if you\u2019re a little short on funds, you can use a free <a href=\"https:\/\/www.google.com\/chrome\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1585\"><strong>Google Chrome<\/strong><\/a> extension instead. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Looking for broken links\nwith the Check My Links extension<\/h4>\n\n\n\n<p><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/check-my-links\/ojkcdipcgfaekbeaelaapakgnjflfglf?hl=en\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1586\"><strong>Check My Links<\/strong><\/a> is a free but super useful extension that can\ndetect broken links on any website. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"591\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Check-My-Links.png\" alt=\"Check My Links Chrome Extension\" class=\"wp-image-4045401\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Check-My-Links.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Check-My-Links-300x177.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Check-My-Links-768x454.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>After\ninstalling the extension, you\u2019ll have to go through some pages in the domain\nyou want to get links from.<\/p>\n\n\n\n<p>Listicles\nand statistics compilations are probably the best types of content to look for\nbroken links.<\/p>\n\n\n\n<p><em>These posts,\nafter all, are loaded with outbound links. <\/em><\/p>\n\n\n\n<p>Suppose\nyou\u2019re in the digital marketing niche and would very much like a link from <a href=\"https:\/\/www.siegemedia.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1587\"><strong>Siege Media<\/strong><\/a>. <\/p>\n\n\n\n<p>We can run a search on Google using the \u201c<strong>inurl:<\/strong>\u201d operator and the keyword \u201c<strong>statistics.<\/strong>\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"539\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Siege-Media.png\" alt=\"Google Siege Media Statistics Query\" class=\"wp-image-4045402\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Siege-Media.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Siege-Media-300x162.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Siege-Media-768x414.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Right off the bat, we can see this collection of 100 content marketing statistics. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"425\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Siege-Media-Results.png\" alt=\"Google Search Siege Media SERP\" class=\"wp-image-4045403\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Siege-Media-Results.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Siege-Media-Results-300x128.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Siege-Media-Results-768x326.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>After\nloading the page, click the <strong>\u2018Check My Links\u2019 <\/strong>extension button on the\nChrome toolbar. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"502\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Chrome-Check-My-Links.png\" alt=\"Google Chrome Check My Links Button\" class=\"wp-image-4045404\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Chrome-Check-My-Links.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Chrome-Check-My-Links-300x151.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Chrome-Check-My-Links-768x386.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Give the\ntool a few seconds to scan all the links found on the page. <\/p>\n\n\n\n<p>A small\nwindow should pop up with the real-time count of valid links, redirected links,\nwarnings, and invalid links.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"619\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Chrome-Check-My-Links-Report.png\" alt=\"Google Chrome Check My Links Report\" class=\"wp-image-4045405\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Chrome-Check-My-Links-Report.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Chrome-Check-My-Links-Report-300x186.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Chrome-Check-My-Links-Report-768x475.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Bingo \u2014\nthe extension reports that one link on the page is broken. <\/strong><\/p>\n\n\n\n<p>Sadly,\nthere\u2019s currently no way to jump straight to the invalid link with Check My\nLinks. You\u2019ll have to manually scroll through the post to find the link\nhighlighted in red. <\/p>\n\n\n\n<p>For Siege Media\u2019s post, it\u2019s this link pointing to <a href=\"https:\/\/animoto.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1588\">Animoto<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"474\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Siege-Media-Broken-Link.png\" alt=\"Siege Media Post Broken Link\" class=\"wp-image-4045406\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Siege-Media-Broken-Link.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Siege-Media-Broken-Link-300x142.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Siege-Media-Broken-Link-768x364.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>You can\neasily confirm this by clicking on the link itself. <\/p>\n\n\n\n<p><em>If the\nlink is indeed broken, it should return an error. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"203\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/400-Bad-Request-Error.png\" alt=\"400 Bad Request Error\" class=\"wp-image-4045407\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/400-Bad-Request-Error.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/400-Bad-Request-Error-300x61.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/400-Bad-Request-Error-768x156.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Anyway,\nyou\u2019ve now found a broken link. <\/p>\n\n\n\n<p><em>Your job\nnow is to either create a replacement post or find an existing one. <\/em><\/p>\n\n\n\n<p>Since\nAnimoto\u2019s post is cited as a statistic source, we should first check if they\noriginally came up with the data. <\/p>\n\n\n\n<p>With a quick Google search, we can verify that the original source of the data is actually a <a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1589\">HubSpot study<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"457\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-Animoto-Statistic.png\" alt=\"Google Search SERP Video Content Millennials Statistic\" class=\"wp-image-4045408\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-Animoto-Statistic.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-Animoto-Statistic-300x137.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Search-Animoto-Statistic-768x351.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>That\nmeans Siege Media should be open to linking to a replacement post. &nbsp;<\/strong><\/p>\n\n\n\n<p>If the\nbroken page, however, published the original study, you\u2019ll have to find similar\ndata from a different source.<\/p>\n\n\n\n<p>In relation\nto the example above, you can find similar data from other reliable sources with\nthe following search query:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"462\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Millennials-Video-Content-Statistics.png\" alt=\"Google Search Millennials Video Content Statistics\" class=\"wp-image-4045409\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Millennials-Video-Content-Statistics.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Millennials-Video-Content-Statistics-300x139.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Millennials-Video-Content-Statistics-768x355.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Have a look at the search results below: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"684\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Millennial-Video-Statistics-Results.png\" alt=\"Google SERP Millennials Video Content Statistics\" class=\"wp-image-4045410\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Millennial-Video-Statistics-Results.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Millennial-Video-Statistics-Results-300x205.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Google-Millennial-Video-Statistics-Results-768x525.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>To create the replacement post, remember the following tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check for the updated data<\/li>\n\n\n\n<li>Try to present the new data in\nvisual form <\/li>\n\n\n\n<li>You don\u2019t have to write a post from\nscratch for this \u2014 just add the statistic to an existing post <\/li>\n<\/ul>\n\n\n\n<p>Of course,\nnot all pages with broken links are listicles and compilations of statistics. <\/p>\n\n\n\n<p><em>A lot of\nthem are just regular blog posts with contextual links. <\/em><\/p>\n\n\n\n<p>In such\ncases, you\u2019ll need to create a more thorough replacement post from a clean\nslate. But since this requires a lot of effort, you should only do <\/p>\n\n\n\n<p>In such\ncases, you\u2019ll need to create a more comprehensive replacement post from a clean\nslate. But since this requires a lot of effort, only do this if the potential\nlink is from a high-authority site.<\/p>\n\n\n\n<p><em>Now \u2014 to\nwrap up this link building strategy, let\u2019s get to your outreach email. <\/em><\/p>\n\n\n\n<p><strong>Something as simple as the email template below should work:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"618\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Broken-Link-Building.png\" alt=\"Outreach Email Sample for Broken Link Building\" class=\"wp-image-4045411\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Broken-Link-Building.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Broken-Link-Building-300x185.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Broken-Link-Building-768x475.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Broken link\nbuilding is a fun little strategy, but it\u2019s not really a sustainable one. <\/p>\n\n\n\n<p>For one,\nmanually combing through websites to find broken links can be incredibly\ntedious. <\/p>\n\n\n\n<p><em>Unless\nyou have a premium backlink analysis tool, you could spend hours looking for a\nsingle broken link to target.<\/em><\/p>\n\n\n\n<p>Furthermore,\nremember that most high-authority websites now are equipped with capable SEO\nanalytics software. If they have broken links, it won\u2019t be long before they fix\nthose up themselves.<\/p>\n\n\n\n<p><em>The\nworst-case scenario is, you find out that the broken link is already fixed\nright after finishing the replacement post.&nbsp;\n<\/em><\/p>\n\n\n\n<p>Don\u2019t fret\n\u2014 if your broken link building efforts hit a rough patch, there\u2019s always plan\nB: <strong>deep broken link building. <\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"deep\">16. Deep Broken Link\nBuilding<\/h3>\n\n\n\n<p>Think about\nit for a second.<\/p>\n\n\n\n<p><em>If one\nwebsite has a link that points to a broken page, there are bound to be others. <\/em><\/p>\n\n\n\n<p>Let me show\nyou how it\u2019s done. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Using SEMrush to unveil more pages with broken links <\/h4>\n\n\n\n<p>You can use the backlinks analysis tool baked into SEMrush to find other pages that point to the broken page. <\/p>\n\n\n\n<p>For example, you can see below that <a href=\"https:\/\/financesonline.com\/email-marketing-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\" data-lasso-id=\"1590\">this post from FinancesOnline<\/a><strong> <\/strong>has a few broken links to IBM Watson:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"330\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/FinancesOnline-Broken-Links.png\" alt=\"FinancesOnline Broken Links\" class=\"wp-image-4045412\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/FinancesOnline-Broken-Links.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/FinancesOnline-Broken-Links-300x99.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/FinancesOnline-Broken-Links-768x253.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The next\nstep is to check the broken link\u2019s destination and copy the URL. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"331\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/IBM-Watson-Broken-Link.png\" alt=\"IBM Online Page Not Found\" class=\"wp-image-4045413\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/IBM-Watson-Broken-Link.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/IBM-Watson-Broken-Link-300x99.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/IBM-Watson-Broken-Link-768x254.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>On  <a href=\"https:\/\/masterblogging.com\/go\/semrush\/\" rel=\"nofollow noopener\" data-lasso-id=\"1591\" data-lasso-name=\"Semrush\" target=\"_blank\">SEMrush<\/a>, click <strong>\u2018Backlink Analytics\u2019<\/strong> below \u201c<strong>Link Building<\/strong>\u201d from the dashboard. <\/p>\n\n\n\n<p>Once\nloaded, enter the broken page\u2019s URL into the main field and click <strong>\u2018Check\nit.\u2019<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"390\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlink-Analytics-Tool.png\" alt=\"SEMRUSH Backlink Analytics Tool\" class=\"wp-image-4045414\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlink-Analytics-Tool.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlink-Analytics-Tool-300x117.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Backlink-Analytics-Tool-768x300.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Upon\nchecking the broken link from IBM Watson, SEMrush verifies that there are still\nlots of pages linking to it. <\/p>\n\n\n\n<p><em>Yes \u2014\nall those links are most likely broken.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"437\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-IBM-Watson-Broken-Links.png\" alt=\"SEMrush IBM Watson Backlink Analytics\" class=\"wp-image-4045415\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-IBM-Watson-Broken-Links.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-IBM-Watson-Broken-Links-300x131.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-IBM-Watson-Broken-Links-768x336.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Finally, we\ncan reveal where these broken links are by switching to the <strong>\u2018Backlinks\u2019 <\/strong>tab.\n<\/p>\n\n\n\n<p>The\ncomplete list can be found at the bottom of the page. You should be able to\nexport it through the <strong>\u2018Export\u2019 <\/strong>button on the upper-right corner.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Broken-Links-Backlinks-Analytics.png\" alt=\"SEMrush Export Backlink Data\" class=\"wp-image-4045416\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Broken-Links-Backlinks-Analytics.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Broken-Links-Backlinks-Analytics-300x180.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Broken-Links-Backlinks-Analytics-768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Looking\nat the screenshot above, we can say that there are 257 potential backlink\nopportunities waiting for us. <\/strong><\/p>\n\n\n\n<p>You just need to create the replacement post, find the contact information of the linking sites, and do your outreach. <\/p>\n\n\n\n<p>Yeah \u2014 the email template I mentioned earlier for broken link building can be used here as well. <\/p>\n\n\n\n<p><em>And yes\n\u2014 deep broken link building is that easy. <\/em><\/p>\n\n\n\n<p>The catch is, you\u2019ll need a capable backlink analysis tool like  <a href=\"https:\/\/masterblogging.com\/go\/semrush\/\" rel=\"nofollow noopener\" data-lasso-id=\"1592\" data-lasso-name=\"Semrush\" target=\"_blank\">SEMrush<\/a> to do it. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"skyscraper\">17. Skyscraper Technique<\/h3>\n\n\n\n<p>The Skyscraper Technique is an elaborate link-building strategy popularized by Brian Dean of <strong>Backlinko<\/strong>. <\/p>\n\n\n\n<p><em>Yes \u2014\nI\u2019ve mentioned this before when I talked about coining your own unique concept.\n<\/em><\/p>\n\n\n\n<p>Before we delve any further, you should know that the Skyscraper Technique is by no means a shortcut. <\/p>\n\n\n\n<p>Brian Dean highlights that it only involves three simple steps:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Three-Steps-of-the-Skyscraper-Technique.png\" alt=\"Three Steps of the Skyscraper Technique\" class=\"wp-image-4045418\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Three-Steps-of-the-Skyscraper-Technique.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Three-Steps-of-the-Skyscraper-Technique-300x180.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Three-Steps-of-the-Skyscraper-Technique-768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Look for high-quality, link-magnet\ncontent <\/strong><\/li>\n\n\n\n<li><strong>Create something measurably better <\/strong><\/li>\n\n\n\n<li><strong>Reach out to website owners who\nlinked to the original<\/strong><\/li>\n<\/ol>\n\n\n\n<p>However,\nperforming each step requires hours of research and grunt work. <\/p>\n\n\n\n<p>You also\nneed to invest in certain tools to complete each step more efficiently. <\/p>\n\n\n\n<p>On the plus\nside, the Skyscraper Technique is almost guaranteed to yield positive results.\nThat is, if you do it right. <\/p>\n\n\n\n<p>With that\nall that out of the way, let\u2019s get started. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Looking for link-magnet\ncontent<\/h4>\n\n\n\n<p>The first step of the Skyscraper Technique is to find link-magnet, high-value content pieces. <\/p>\n\n\n\n<p><strong>Brian Dean defines these \u201clinkable assets\u201d as content that already generated a lot of\nlinks.<\/strong><\/p>\n\n\n\n<p>A tool like\nSerpstat can help you locate linkable assets published by your competitors. <\/p>\n\n\n\n<p>To use it,\nstart by entering the domain of a top competitor. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"388\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Start-Page.png\" alt=\"Serpstat Competitor Search\" class=\"wp-image-4045417\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Start-Page.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Start-Page-300x116.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Start-Page-768x298.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>For the sake of this guide, let\u2019s pretend that Neil Patel is your top rival. <\/p>\n\n\n\n<p>After\nentering his domain address, you will be taken to an overview page with a bunch\nof interesting metrics. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"516\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Overview-1.png\" alt=\"Serpstat Neil Patel Domain Overview\" class=\"wp-image-4045419\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Overview-1.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Overview-1-300x155.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Overview-1-768x396.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Cool \u2014\nbut we aren\u2019t after those numbers. <\/em><\/p>\n\n\n\n<p>What we\nneed to do here is expand the <strong>\u2018Backlinks Analysis\u2019 <\/strong>sub-menu and click <strong>\u2018Top\nPages.\u2019<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"599\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Backlinks-Analysis-Menu.png\" alt=\"Serpstat Backlink Analysis\" class=\"wp-image-4045420\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Backlinks-Analysis-Menu.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Backlinks-Analysis-Menu-300x180.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Backlinks-Analysis-Menu-768x460.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>This should\nreveal the pages on Neil Patel\u2019s website with the highest number of backlinks.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"521\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Backlinks-Analysis-Top-Pages.png\" alt=\"Serpstat Linkable Assets\" class=\"wp-image-4045421\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Backlinks-Analysis-Top-Pages.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Backlinks-Analysis-Top-Pages-300x156.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Backlinks-Analysis-Top-Pages-768x400.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Okay \u2014\nthere\u2019s a good chance that your competitor doesn\u2019t have thousands of domains\nlinking to their content.<\/em><\/p>\n\n\n\n<p>That\u2019s\nfine. <\/p>\n\n\n\n<p><strong>Any\npiece of content with at least 25 different domains linking to it already\nqualifies as linkable. <\/strong><\/p>\n\n\n\n<p>When you\nfind a blog post that catches your attention, give it a thorough read and ask\nyourself: <\/p>\n\n\n\n<p><em>Can I\nmake something undeniably better than this? <\/em><\/p>\n\n\n\n<p>If the\nanswer is yes, then you\u2019re ready to move on to the next step.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Writing something\nsignificantly better<\/h4>\n\n\n\n<p>Next comes\nthe fun part of the Skyscraper Technique. <\/p>\n\n\n\n<p>You see,\nevery piece of content can be improved upon if you know what to look for. <\/p>\n\n\n\n<p><em>For\nexample, there is always room for more visuals in any article. <\/em><\/p>\n\n\n\n<p>Be it in\nthe form of an animated GIF, infographic, screenshot, or video, most\ninformation can be conveyed better visually.<\/p>\n\n\n\n<p><strong>Here\u2019s an example from one of my most visual-heavy posts: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"794\" height=\"581\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Master-Blogging-Visual-Content-GIF.gif\" alt=\"Master Blogging Visual Content Examples\" class=\"wp-image-4045422\"\/><\/figure>\n\n\n\n<p>If the linkable\ncontent you\u2019re trying to outperform is old, you should also keep an eye out for\noutdated information. <\/p>\n\n\n\n<p>In the\nblogging niche, for example, plenty of guides and tutorials cover outdated\nversions of tools. There are also countless statistics that regularly get\nupdated.<\/p>\n\n\n\n<p>Lastly, you\ncan always improve content by making it bigger. <\/p>\n\n\n\n<p><em>I\u2019m not\njust talking about the content\u2019s length. <\/em><\/p>\n\n\n\n<p><em>When I mentioned \u201cbigger,\u201d I meant more valuable and actionable information.<\/em><\/p>\n\n\n\n<p><strong>There are a lot of blog post components that even top-notch articles are missing:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frequently Asked Questions Section \u2014\n<\/strong>A FAQs section not\nonly lengthens any post; it also makes the experience of readers more\nenriching. Writing FAQ sections also gives you the opportunity to appear in\nsearch engines via <a href=\"https:\/\/www.matthewwoodward.co.uk\/seo\/on-page\/faq-rich-snippets\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1593\"><strong>FAQ rich snippets<\/strong><\/a>. <\/li>\n\n\n\n<li><strong>More Instructions \u2014<\/strong> No matter how comprehensive they\nare, most guides and tutorials don\u2019t cover everything. Figure out what they\u2019re\nmissing and write about them in your new piece.<\/li>\n\n\n\n<li><strong>More Examples \u2014<\/strong> Mentioning examples is always a\ngreat way to explain how something works or is done. The best part of it is,\nsharing examples often creates room for screenshots, photos, or any other\nvisual.<\/li>\n\n\n\n<li><strong>Additional Items \u2014<\/strong> If the content you\u2019re trying to outperform\nincludes a list, add an even bigger list to yours. This can be a list of tools,\nexpert quotes, websites, products, and other resources.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Promoting your new content\nto website owners who linked to the original<\/h4>\n\n\n\n<p>The third\nand final step in the Skyscraper Technique is to reach website owners who\nlinked to the original post. <\/p>\n\n\n\n<p>In\nprinciple, it\u2019s the same as stealing links from inferior content. <\/p>\n\n\n\n<p><em>But this\ntime, you\u2019re sharing content that\u2019s built from the ground up to outshine the\nold post.<\/em><\/p>\n\n\n\n<p><strong>If you\ndid your job, every blogger worth their salt should be more than willing to\nlink to you. <\/strong><\/p>\n\n\n\n<p><strong>Unless, the website owner:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Received payment from the original\ncontent creator for a backlink <\/li>\n\n\n\n<li>Was directly involved in the\ncreation of the original linked article<\/li>\n\n\n\n<li>Doesn\u2019t care about SEO or the\nexperience of their readers<\/li>\n<\/ul>\n\n\n\n<p>A tool with\na backlink analysis feature can help you identify your targets. <\/p>\n\n\n\n<p>With\nSerpstat, you can do this by navigating to the backlink analysis dashboard.\nJust click <strong>\u2018Referring Domains\u2019 <\/strong>from the <strong>\u2018Backlink Analysis\u2019 <\/strong>sub-menu\nand enter the URL of the linkable asset you found. <\/p>\n\n\n\n<p><em>Remember\nwhen we tried to steal links from inferior content?<\/em><\/p>\n\n\n\n<p>Serpstat\nshould show you a list of all the sites that link to that page. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"702\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Linkable-Asset-Backlink-Analysis.png\" alt=\"Serpstat Backlink Analysis \" class=\"wp-image-4045423\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Linkable-Asset-Backlink-Analysis.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Linkable-Asset-Backlink-Analysis-300x211.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Linkable-Asset-Backlink-Analysis-768x539.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>To make\nyour list more compact and accessible, you can export the list as a CSV document.\nAll you have to do is select the option you want from the drop-down menu on the\nupper-right corner.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"538\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Referring-Domains-Export.png\" alt=\"Serpstat Export Options\" class=\"wp-image-4045424\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Referring-Domains-Export.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Referring-Domains-Export-300x161.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Serpstat-Referring-Domains-Export-768x413.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Just a word\nof advice: you don\u2019t have to reach out to every domain in the list. <\/p>\n\n\n\n<p>You can\nskip all links from forums, directory websites, comparison sites, and sites that\n\u201cscrape\u201d or steal content.<\/p>\n\n\n\n<p><em>Once you\nhave a list of the top referring domains, it\u2019s time to send some cold emails. <\/em><\/p>\n\n\n\n<p>You know\nthe drill \u2014 keep it short, personalized, straightforward, and natural.<\/p>\n\n\n\n<p><strong>Here\u2019s an example email you can use as reference: <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"591\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Skyscraper-Technique-Sample.png\" alt=\"Outreach Email Sample for Skyscraper Technique\" class=\"wp-image-4045425\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Skyscraper-Technique-Sample.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Skyscraper-Technique-Sample-300x177.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Outreach-Email-Skyscraper-Technique-Sample-768x454.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"shotgun\">18. Shotgun Skyscraper\nTechnique<\/h3>\n\n\n\n<p>The\nSkyscraper Technique relies on many things, but \u201cchance\u201d isn\u2019t one of them. <\/p>\n\n\n\n<p>In that\nlink building strategy, you need to carefully handpick both the linkable asset\nand authoritative link sources. Additionally, you need to write unique and\npersonalized outreach emails once your upgraded content is up. <\/p>\n\n\n\n<p><em>Sure,\nfollowing these steps yields high response rates, but it\u2019s also painfully\ntime-consuming. <\/em><\/p>\n\n\n\n<p><strong>The\n\u201cShotgun\u201d approach to the Skyscraper Technique solves this, but with a catch. <\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What is the Shotgun\nSkyscraper Technique?<\/h4>\n\n\n\n<p>While the\nSkyscraper Technique focuses on sending hyper-personalized emails to link\nprospects, the Shotgun approach is all about quantity. <\/p>\n\n\n\n<p>With the\neffort you put into emails when doing the Skyscraper Technique, you can\nprobably send 20-40 a day tops. The Shotgun approach, on the other hand, uses\nsoftware to blast out 200 or more emails in a day. <\/p>\n\n\n\n<p><em>After\nall, 5 percent of 1,000 is better than 11 percent of 100, right?<\/em><\/p>\n\n\n\n<p>If the math\nmakes sense to you, then let\u2019s dive into it. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Doing keyword research <\/h4>\n\n\n\n<p>When the Shotgun\napproach was first mentioned by the guys at <strong><a href=\"https:\/\/www.authorityhacker.com\/link-building-techniques\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1594\">Authority\nHacker<\/a><\/strong>, they made one thing clear: <\/p>\n\n\n\n<p><em>While\nconducting keyword research, go for highly competitive keyword opportunities. <\/em><\/p>\n\n\n\n<p><strong>That\nmeans shooting for keyword ideas with a high \u201ckeyword difficulty\u201d score in keyword\nresearch tools.<\/strong><\/p>\n\n\n\n<p>SEMrush has\na dedicated \u201cKeyword Difficulty\u201d tool specifically built to reveal this metric.\n<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"295\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Keyword-Difficulty-Food-Blogging-Tips.png\" alt=\"SEMrush Keyword Difficulty Score\" class=\"wp-image-4045426\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Keyword-Difficulty-Food-Blogging-Tips.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Keyword-Difficulty-Food-Blogging-Tips-300x89.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/SEMrush-Keyword-Difficulty-Food-Blogging-Tips-768x227.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Why is targeting\nhigh-difficulty keywords important? <\/em><\/p>\n\n\n\n<p>There are two\nreasons: <\/p>\n\n\n\n<p><strong>First, ranking\nyour new content isn\u2019t the goal of the Shotgun approach. <\/strong><\/p>\n\n\n\n<p><em>The focus\nis getting as many backlinks as possible and funneling link juice to money\npages. <\/em><\/p>\n\n\n\n<p><strong>Secondly,\nthe Shotgun approach will only work if you have tons of link prospects to\ncontact. <\/strong><\/p>\n\n\n\n<p>By targeting\nhigh-difficulty keywords, posts that rank for them are bound to have a large\nnumber of backlinks. And that equates to more link prospects. <\/p>\n\n\n\n<p>This leads\nus to the next step\u2026<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Getting your list of\ncontacts <\/h4>\n\n\n\n<p>Let\u2019s say you started with the keyword \u201c<strong>paleo diet.<\/strong>\u201d <\/p>\n\n\n\n<p>Your next\nmove is to dissect the organic results for that keyword and build up your list\nof link prospects. <\/p>\n\n\n\n<p>Authority Hacker\nrecommends Ahrefs for the job since it aggregates the organic results and\nbacklink count in one report. <\/p>\n\n\n\n<p>On Ahrefs, launch the \u201c<strong>Keywords Explorer<\/strong>\u201d tool to get things going. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"513\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Keywords-Explorer.png\" alt=\"Ahrefs Keywords Explorer\" class=\"wp-image-4045427\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Keywords-Explorer.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Keywords-Explorer-300x154.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Keywords-Explorer-768x394.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The\noverview page shall then reveal the keyword\u2019s difficulty score, search volume, CPC,\nand so on. <\/p>\n\n\n\n<p><em>It looks\nlike the keyword \u201cpaleo diet\u201d is exactly the kind of keyword we want for the\nShotgun approach.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"437\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Paleo-Diet-Overview.png\" alt=\"Ahrefs Keywords Explorer Paleo Diet Overview\" class=\"wp-image-4045428\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Paleo-Diet-Overview.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Paleo-Diet-Overview-300x131.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Paleo-Diet-Overview-768x336.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>However,\nthere\u2019s a way to find an even better keyword for the Shotgun Skyscraper\nTechnique. <\/p>\n\n\n\n<p>Under the \u201c<strong>Keyword Ideas<\/strong>\u201d section on the left menu, click <strong>\u2018Questions.\u2019 <\/strong><\/p>\n\n\n\n<p>This will\nreveal a list of highly competitive keyword ideas that point to informative\ncontent pieces. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"520\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Questions-Keyword-Ideas.png\" alt=\"Ahrefs Question-Based Keywords\" class=\"wp-image-4045429\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Questions-Keyword-Ideas.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Questions-Keyword-Ideas-300x156.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Questions-Keyword-Ideas-768x399.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Let\u2019s\njust go for gold and choose \u201cwhat is paleo diet,\u201d which is at the very top of\nthe list.<\/em><\/p>\n\n\n\n<p>Clicking on\nthe keyword will take you to an all-new overview page. Scroll down to the \u201c<strong>SERP overview<\/strong>\u201d section for a quick look at what you\u2019ll be working with. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"536\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-What-is-Paleo-Diet-SERP-Overview.png\" alt=\"Ahrefs SERP Overview\" class=\"wp-image-4045430\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-What-is-Paleo-Diet-SERP-Overview.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-What-is-Paleo-Diet-SERP-Overview-300x161.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-What-is-Paleo-Diet-SERP-Overview-768x412.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Next up, we need to run each page through the \u201c<strong>Site Explorer<\/strong>\u201d for a closer look at their\nbacklink profile. <\/p>\n\n\n\n<p>Simply copy\nthe URL of each page, click <strong>\u2018Site Explorer\u2019 <\/strong>on the top Ahrefs bar, and paste\nit there. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"423\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Site-Explorer.png\" alt=\"Ahrefs Site Explorer\" class=\"wp-image-4045431\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Site-Explorer.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Site-Explorer-300x127.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Site-Explorer-768x325.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>When the search completes, click <strong>\u2018Backlinks\u2019 <\/strong>under the \u201c<strong>Backlink profile<\/strong>\u201d menu section. This will show you a list of all pages that contain a link to the competitor\u2019s content. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Backlinks-Overview.png\" alt=\"Ahrefs Backlink Profile\" class=\"wp-image-4045432\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Backlinks-Overview.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Backlinks-Overview-300x180.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Backlinks-Overview-768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>As you can\nsee in the screenshot above, the content has a total of 443 backlinks from\nunique referring domains.<\/p>\n\n\n\n<p>Does that\nmean we can add all 443 referring domains into our link prospects list?<\/p>\n\n\n\n<p><em>Not\nquite.<\/em><\/p>\n\n\n\n<p>Since we\nwant to obtain links for SEO purposes, let\u2019s weed out \u201cnofollow\u201d links from the\nbunch. <\/p>\n\n\n\n<p>You can do\nthis by selecting <strong>\u2018Dofollow\u2019 <\/strong>from the \u201c<strong>Link type<\/strong>\u201d drop-down menu. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"570\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Link-Type-Filter.png\" alt=\"Ahrefs Filter by Link Type\" class=\"wp-image-4045433\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Link-Type-Filter.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Link-Type-Filter-300x171.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Link-Type-Filter-768x438.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Upon\napplying this filter, our list of 443 backlinks sources is down to just 370. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"723\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Backlinks-Analysis-Dofollow-Links.png\" alt=\"Ahrefs Dofollow Links\" class=\"wp-image-4045434\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Backlinks-Analysis-Dofollow-Links.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Backlinks-Analysis-Dofollow-Links-300x217.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Backlinks-Analysis-Dofollow-Links-768x555.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Done \u2014\nyou now have your first batch of link prospects for your Shotgun Skyscraper\nTechnique campaign. <\/em><\/p>\n\n\n\n<p>Export the\nlist so you can move on to the next top organic result. There should be a conveniently\nplaced <strong>\u2018Export\u2019 <\/strong>button at the upper-right corner of the list. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"594\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Export-Data.png\" alt=\"Ahrefs Export Options\" class=\"wp-image-4045435\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Export-Data.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Export-Data-300x178.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Ahrefs-Export-Data-768x456.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Remember, the\nShotgun approach to the Skyscraper Technique is all about numbers. <\/p>\n\n\n\n<p><em>Targeting\n370 contacts in your outreach may already seem like a lot, but you will\ndefinitely need more. <\/em><\/p>\n\n\n\n<p>As a matter\nof fact, Authority Hacker mentioned exporting the top 100 organic results and individually\nchecking their backlinks. <\/p>\n\n\n\n<p><strong>That may\nsound like an overwhelming amount of work, but with Ahrefs, you should be done\nwithin a day. <\/strong><\/p>\n\n\n\n<p>The next\nstep, of course, is to create content that\u2019s unquestionably better than the ones\nyou\u2019ve analyzed. For this task, refer to the tips mentioned above about\ncreating Skyscraper content. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Scraping off email\naddresses from your target link prospects<\/h4>\n\n\n\n<p>Finding the\ncontact information of a domain isn\u2019t difficult per se. <\/p>\n\n\n\n<p><em>But if\nyou have to do it to over 1,000 domains, you\u2019re looking at days of exhausting, repetitive\nwork. <\/em><\/p>\n\n\n\n<p>Luckily, there are tools like <a href=\"https:\/\/masterblogging.com\/go\/hunter\/\" rel=\"nofollow noopener\" data-lasso-id=\"1595\" target=\"_blank\" data-lasso-name=\"Hunter\">Hunter<\/a> that automatically pull out contact information from any domain.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"541\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Hunter.png\" alt=\"hunter.io tool\" class=\"wp-image-4045436\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Hunter.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Hunter-300x162.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Hunter-768x415.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>What makes Hunter important in the Shotgun Skyscraper Technique is the \u201c<strong>Bulk tasks<\/strong>\u201d feature.\nThis allows you to scrape off email addresses from a long list of domains or a downloaded file. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"525\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Hunter-Bulk-Tasks.png\" alt=\"Hunter Bulk Tasks\" class=\"wp-image-4045437\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Hunter-Bulk-Tasks.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Hunter-Bulk-Tasks-300x158.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Hunter-Bulk-Tasks-768x403.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The\ndownside is, Hunter may not be able to collect all email addresses from your\nlist of domains. <\/p>\n\n\n\n<p>Based on my\ntests, the tool can only consistently acquire roughly half of all domains you\nenter. <\/p>\n\n\n\n<p><em>That\u2019s still\nnothing short of impressive. <\/em><\/p>\n\n\n\n<p>Remember,\nyou can still manually dig up the contact information of high-authority domains\nif you want to. At the end of the day, Hunter can complete half of the grunt work\nin less than a minute.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Performing outreach with\nan email marketing tool <\/h4>\n\n\n\n<p>The last phase\nof the Shotgun approach is to send outreach emails. <\/p>\n\n\n\n<p><em>Lots and\nlots of outreach emails. <\/em><\/p>\n\n\n\n<p>This is\ndownright impossible without the help of an email marketing tool. <\/p>\n\n\n\n<p>I have\ntried different email marketing platforms over the past few years. Eventually,\nI settled with <strong><a href=\"https:\/\/www.lemlist.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1596\">Lemlist<\/a> <\/strong>for the sole\nreason that I love the usability factor. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"395\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Lemlist.png\" alt=\"Lemlist Homepage\" class=\"wp-image-4045438\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Lemlist.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Lemlist-300x119.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Lemlist-768x303.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>You\u2019re free\nto use an email marketing platform of your choice. <\/p>\n\n\n\n<p><em>What\u2019s\nimportant is that it can import email addresses, mass send emails using\ntemplates, and automate follow-up emails. <\/em><\/p>\n\n\n\n<p>Lemlist can\nwalk you through each and every step with the streamlined campaign builder. You\ncan upload your list of contacts, build template-based emails, and set your sending\nschedule \u2014 all in one go. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"568\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Lemlist-Campaign-Builder.png\" alt=\"Lemlist Campaign Builder\" class=\"wp-image-4045439\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Lemlist-Campaign-Builder.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Lemlist-Campaign-Builder-300x170.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Lemlist-Campaign-Builder-768x436.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><em>Sounds\neasy enough. <\/em><\/p>\n\n\n\n<p>The only\nchallenging aspect in this phase is preparing the template you\u2019ll use for your\noutreach emails. <\/p>\n\n\n\n<p>With an\nemail marketing platform like Lemlist, you\u2019ll need to define custom variables from\na column in your CSV file. <\/p>\n\n\n\n<p>It sounds technical\nto those who haven\u2019t worked with CSV files before, but it only takes a few\nsimple steps. For a quick tutorial on this subject, check out <strong><a href=\"https:\/\/www.loom.com\/share\/9a6afb998c3b418ebe2e5697c2b44e77\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1597\">this video from Lemlist<\/a><\/strong>. <\/p>\n\n\n\n<p>Anyhow, you\nprobably still need a reference to prepare your template with. <\/p>\n\n\n\n<p><em>Below, I\nused the email builder of Lemlist so you\u2019ll have an idea of how template-based\nemails are constructed. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1000\" height=\"537\" src=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Lemlist-Email-Template.png\" alt=\"Lemlist Email Template Builder\" class=\"wp-image-4045440\" srcset=\"https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Lemlist-Email-Template.png 1000w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Lemlist-Email-Template-300x161.png 300w, https:\/\/masterblogging.com\/wp-content\/uploads\/2020\/02\/Lemlist-Email-Template-768x412.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Take note, the links are already filled in because: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You already know the content you\nwant to steal links from<\/li>\n\n\n\n<li>You already know the content you\nwant to offer as a replacement<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s no\nneed to replace these links when sending outreach emails to websites that link\nto the same content. <\/p>\n\n\n\n<p><em>You\nshould only worry about replacing the link if you\u2019re reaching out to the\nreferring domains of another post. <\/em><\/p>\n\n\n\n<p>Since this\nis the Shotgun approach, a single template should be good for a couple hundred\ncontacts. That\u2019s still far less work than writing tailored emails for a regular\nSkyscraper campaign.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Disadvantages of the\nShotgun approach<\/h4>\n\n\n\n<p>When I first heard about the Shotgun approach to the Skyscraper\nTechnique, I immediately knew there will be disadvantages. <\/p>\n\n\n\n<p><strong>It really works \u2014 that\u2019s the surprise.<\/strong><\/p>\n\n\n\n<p><em>But you can\u2019t ignore that blasting hundreds of emails in\na day is borderline spammy. <\/em><\/p>\n\n\n\n<p><strong>To make sure you understand the risks fully, let me reiterate the disadvantages of the Shotgun Skyscraper Technique. <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Low response rate due to less-personalized emails<\/li>\n\n\n\n<li>Other website owners may permanently put your\nemail on their spam list<\/li>\n\n\n\n<li>Unless you spend more time preparing your lists,\nit may be difficult to ensure the quality of links you get<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bonus\">Bonus Link Building Tips<\/h2>\n\n\n\n<p>The\nstrategies above make up my top 18 link building tactics of all time. <\/p>\n\n\n\n<p>Granted,\nmost \u2014 if not all \u2014 of these link building strategies take time before they\ngenerate measurable results. And to a new blogger, it can feel like forever\nbefore you secure your first-ever backlink. <\/p>\n\n\n\n<p><em>Waiting\nfor someone to reply to your outreach emails alone may take days or even weeks.\n<\/em><\/p>\n\n\n\n<p><strong>While you wait, here are 13 bonus link building strategies that can help bolster your blog\u2019s backlink profile:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Newsjacking \u2014 <\/strong>Publish content about the latest\nnews and trends in your industry. Pitch it to journalists or fellow bloggers to\nbe linked as a trustworthy source.<\/li>\n\n\n\n<li><strong>Debunk Myths \u2014 <\/strong>Similar to writing your own case\nstudy, debunking myths and publishing your results will earn you some\nbacklinks. The key here is to be the first to find trending, unproven myths in\nyour niche and test them yourself.<\/li>\n\n\n\n<li><strong>Connect with Popular Blog Commenters\n\u2014<\/strong> If your blog\nitself is pretty big, you may occasionally receive comments from other\ninfluencers in your niche. Connect with them by replying to their comments and\npromoting new content to them. <\/li>\n\n\n\n<li><strong>Send Free Products to Influential\nReviewers \u2014 <\/strong>For\nbloggers who sell their own products or services, send them for free to\ninfluencers. In return, request that they publish an honest review on their\nwebsite. <\/li>\n\n\n\n<li><strong>Curate Motivational Quotes \u2014 <\/strong>Looking for a new outline for\nanother link-worthy post? Try curating motivational quotes from famous\ninfluencers and thought leaders in your niche. <\/li>\n\n\n\n<li><strong>Tier-Two Link Building \u2014 <\/strong>Tier-two link building refers to the\npractice of building links to pages that link back to you. This isn\u2019t exactly a\nlink building technique, but it will definitely maximize the value of links you\nalready have. <\/li>\n\n\n\n<li><strong>Run Your Own Survey \u2014<\/strong> If you have a sizeable social media\ncommunity, use your reach to conduct your own surveys. Publish the results in\nthe form of a link-worthy blog post. <\/li>\n\n\n\n<li><strong>Reverse Guest Blogging \u2014<\/strong> Forget about guest blogging \u2014 if\nyou have a decent readership, you can invite influencers to write content for\nyou instead. Once their submissions are published, let them know so they can\nlink to it or share it on social media.<\/li>\n\n\n\n<li><strong>Look for Link Prospects on Twitter \u2014<\/strong> If an influencer follows you on\nTwitter, that means they\u2019re very interested in what your brand has to offer.\nFind and reach out to them \u2014 they should be more receptive to whatever link\nbuilding proposal you have in mind. <\/li>\n\n\n\n<li><strong>Write a Testimonial of a Top Brand \u2014\n<\/strong>Every brand loves\npositive testimonials, especially if they\u2019re coming from popular influencers\nand bloggers. If you\u2019re influential yourself, pitch a positive testimonial to a\ntop brand in your niche via email. <\/li>\n\n\n\n<li><strong>Host an Event and Invite Bloggers \u2014<\/strong> Organizing local events can help\nyou earn links as well as build relationships with influencers in your niche.\nThe whole planning phase can be extra tricky, so I recommend checking out <a href=\"https:\/\/moz.com\/blog\/the-complete-guide-to-link-building-with-local-events\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1598\"><strong>this guide from Moz<\/strong><\/a>. <\/li>\n\n\n\n<li><strong>Build Your Own Resource Page \u2014<\/strong> Resource pages aren\u2019t only a good\nsource of backlinks \u2014 they can also attract tons of links themselves. It works\nfor link building in the same way as compiling statistics into a single page.<\/li>\n\n\n\n<li><strong>Help Other Websites Update Their Old\nContent \u2014 <\/strong>Updating\nold content is a must-have practice to generate evergreen value and maintain\nrelevance. If you can, help other websites update their old content and earn a\nlink via your author bio.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h4>\n\n\n\n<p>Learning\nhow to build backlinks is one of the biggest challenges every blogger needs to overcome.\n<\/p>\n\n\n\n<p>On the flip\nside, the rewards of getting links and ranking high in search engine results can\nbe astronomical.<\/p>\n\n\n\n<p><em>When\ndone right, link building can be your ticket to amassing tons of recurring\ntraffic and building a recognizable brand. <\/em><\/p>\n\n\n\n<p>Did I miss a\nproven link building method you\u2019ve personally tried? What are your experiences\nwith the strategies I\u2019ve listed above? <\/p>\n\n\n\n<p><strong>Always\nremember that the comments section is at your disposal. <\/strong><\/p>\n\n\n\n<p>And on that\nnote, here\u2019s to you getting success in link building!<\/p>","protected":false},"excerpt":{"rendered":"<p>Here\u2019s the thing: professional SEO services are expensive. For small bloggers, it\u2019s far more practical to take matters into your own hands and launch your own SEO campaign. &nbsp; Such a plan often starts with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4045727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[100012],"tags":[700266],"class_list":["post-26769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-gems","tag-bloggers"],"taxonomy_info":{"category":[{"value":100012,"label":"Featured Gems"}],"post_tag":[{"value":700266,"label":"Bloggers"}]},"featured_image_src_large":["https:\/\/masterblogging.com\/wp-content\/uploads\/2015\/04\/How-to-get-backlinks-1024x536.png",1024,536,true],"author_info":{"display_name":"Ankit Singla","author_link":"https:\/\/masterblogging.com\/about\/"},"comment_info":0,"category_info":[{"term_id":100012,"name":"Featured Gems","slug":"featured-gems","term_group":0,"term_taxonomy_id":500012,"taxonomy":"category","description":"","parent":0,"count":142,"filter":"raw","cat_ID":100012,"category_count":142,"category_description":"","cat_name":"Featured Gems","category_nicename":"featured-gems","category_parent":0}],"tag_info":[{"term_id":700266,"name":"Bloggers","slug":"bloggers","term_group":0,"term_taxonomy_id":3500266,"taxonomy":"post_tag","description":"","parent":0,"count":98,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/26769"}],"collection":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/comments?post=26769"}],"version-history":[{"count":11,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/26769\/revisions"}],"predecessor-version":[{"id":4559489,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/posts\/26769\/revisions\/4559489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/media\/4045727"}],"wp:attachment":[{"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/media?parent=26769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/categories?post=26769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterblogging.com\/wp-json\/wp\/v2\/tags?post=26769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}